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CPG Online
Market Report, May 2002, 680  €


Description

Need to know exactly how far the Consumer Packaged Goods (CPG) industry has come online? eMarketer's CPG Online Report reviews how CPG companies are working with each other online and how they are working with the consumer online.
The report covers the following topics: - value of internet-based trade, by specific CPG sectors (food product, beverage and tobacco, grocery product) - CPG information technology spending - public and private CPG exchanges - CPG online advertising - CPG branding online vs.
B2C e-commerce sales


Sommaire
 
Methodology

I E-Business and the CPG Industry

A.Introduction

B.B2B E-Commerce Activity

C.E-Business Strategy and Spending

D.Public and Private B2B Exchange Initiatives

II CPG Companies and Online Advertising

III CPG Companies and B2C E-Commerce

A.Introduction

B.Website Capabilities of CPG Manufacturers

C.Consumer Shopping Patterns

Index of Charts
Sociétés Citées

Cliquez sur les sociétés qui vous intéressent pour obtenir une liste des études où elles sont citées
Forrester Research CMR
UCLA Center For Communication Policy Cap Gemini Ernst & Young
CPGmarket.com GE Global Exchange Services
Deloitte & Touche Advanced Data Exchange
Information Resources Inc. Knowledge Systems & Research
Jupiter Research AdRelevance
Greenfield Online Inc. Gomez Advisors
PlanetFeedback.com Hubwoo
Interactive Advertising Bureau (IAB) IndustryWeek
Kraft Foods Unilever
Kellogg Company Columbus Distributing
J Sainsbury plc Roland Berger
Metro AG Accenture
Active Decisions Grocery Manufacturers of America (GMA)
Nestle Purina Dynamic Logic
comScore Networks Inc. eMarketer
Computer Sciences Corporation (CSC) Jupiter Media Metrix, Inc.

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