A number of high-profile industries’ surveys continue to rank business intelligence (BI) as one of the top priorities for CIOs over the next year, which is borne out by the healthy and robust growth rates of the BI platform market in the last 12–18 months in comparison to other segments of the software market.
This growth can be attributed to the use of BI technology to address three broad business drivers: reducing exposure to risk, reducing costs and driving competitive advantage.
Business intelligence has a pivotal role to play for companies trying to respond to these drivers.
Organisations are seeking to drive more value from their existing BI investments.