IntroductionDatamonitor has conducted this in-depth primary research project to determine the key technology investment priorities and drivers across the European media sector.Scope*This survey consists of 35 questions 15 core questions and 4 sets of 5 sub-sector specific questions that were asked only to relevant interviewees.*200 senior IT executives at leading European media companies were interviewed across four key sub-sectors: broadcasting, music, games and publishing.*Countries/regions represented: France, Germany, the UK and Rest of Western Europe (25% of sample each).HighlightsIT budgets remain buoyant across the European media sector, with 94% of budgets either remaining static or increasing in 2005.
As a result, Datamonitor suggests that the media sector remains an attractive target for technology vendors, with increasing networking a storage demands acting to boost demand for equipment and related services.European media companies are ramping up their investment in both core infrastructure technology and media-specific solutions in order to meet key challenges such as supporting the deployment of new services, increasing efficiency and improving customer satisfaction.Reasons to Purchase*Provides an insight into the IT investment priorities of 200 European media companies across four sub-sectors: broadcast, music, games and publishing.*Offers regional and sub-sector data splits, providing an understanding of how developments and requirements differ according to these variables.*Provides technology vendors with up-to-date and relevant end-user research upon which customer targeting can be based.