IntroductionThis presentation, Business Intelligence to Keep You Ahead of the Curve, was given by Tom Vierhile at Stagnito's Top Gun Executive Food and Beverage Forum in October 2006.ScopeA presentation given by Datamonitor's product and trend analysis team.
This presentation combines global consumer trend analysis with market observations and product innovation trends.
HighlightsThe “center store” is dying and consumers are flocking to the perimeter as well as new types of stores for fresher foods.Reasons to PurchaseUnderstand how changes in consumer behavior are likely to affect future purchase decisions.
Benchmark your NPD with the prevailing product innovation trends.