Datamonitor's Broadcasting & Cable TV: Global Industry Guide is an essential resource for top-level data and analysis covering the broadcasting & cable tv industry.
It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies.
This incisive report provides expert analysis on a global, regional and country basis.Scope of the Report * Contains an executive summary and data on value and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies * Covers Global, European, Asia-Pacific & 11 individual country markets * Includes a five-year forecast of the industryHighlightsThe global broadcasting & cable TV market generated total revenues of $224.8 billion in 2005, this representing a compound annual growth rate (CAGR) of 3.4% for the five-year period spanning 2001-2005.The TV advertising segment was the market's most lucrative in 2005, generating total revenues of $116.9 billion, equivalent to 52% of the market's overall value.The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2005-2010 expected to drive the market to a value of $288.4 billion by the end of 2010.
Why you should buy this report: * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchDefinitionThe broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations).
Any currency conversions included in this report have been calculated using constant 2005 annual average exchange rates.For the purposes of this report, the Americas consists of Canada and the United States.Asia-Pacific consists of China and Japan.Europe consists of France, Belgium, Germany, Italy, the Netherlands, Spain and the United Kingdom.The global market consists of the Americas, Europe, and Asia-Pacific.