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Datamonitor's Broadcasting & Cable TV: Global Industry Guide is an essential resource for top-level data and analysis covering the broadcasting & cable tv industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.Scope of the Report * Contains an executive summary and data on value and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies * Covers Global, European, Asia-Pacific & 11 individual country markets * Includes a five-year forecast of the industryHighlightsCable and digital television have proliferated across the western world, although there is still much room for growth and market expansion. Deregulation is a burning issue amongst many governments, especially with the significant increase in non-licence funded broadcasters following the spread of cable and satellite television.The major trend in the global market has been the push by the majority of governments for a movement from analogue terrestrial television to digital terrestrial television. Why you should buy this report: * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchDefinitionThe broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. Any currency conversions included in this report have been calculated using constant 2004 annual average exchange rates. |