IntroductionThe latest frontier of convergence is the broadcasting of TV content to mobile phones.
Today, consumers are able to download short video clips over 2.5G and 3G networks, but in the next few years broadcast networks and next-generation handsets will be deployed which will enable consumers to watch broadcast TV on their mobile phone screens.ScopeThe report describes the technological aspect of broadcast TV to mobile.
It analyzes the transmission standards and reviews the required technology.This reports analyzes the content of mobile TV services which are likely to be broadcast and provides an overview of trials across the world.This reports provides an outlook of broadcast to mobile TV revenue until 2009.Report HighlightsThere are three different technologies fighting it out to be the standard for mobile TV broadcast technology: DVB-H, DMB and MediaFLO.
DMB is the only technology currently being used in commercial services.
Each technology has its own pros and cons, but in global market share terms Datamonitor expects DVB-H to be the long-term leader.Datamonitor is concerned by some of the astronomical forecasts currently in the market place from a variety of groups with regards the growth prospects for broadcast TV to mobile services.
With radio spectrum rights, a crucially significant factor, as yet still unresolved, the planned commercial launches could yet be halted.Reasons to PurchaseUnderstand how the broadcast to mobile TV market has developed and is going to develop.Discover the challenges mobile operators in particular have to overcome.Get to know Datamonitor's market forecast for broadcast TV to mobile revenue from 2004 until 2009.