Market panorama, players and opportunities for the audiovisual offer on ADSL Panorama of broadband audiovisual projects and offers on ADSL around the world UK, Canada, Japan, Italy, USA, FranceAnalysis of players’ strategies Content providers, telecom operators, TV channels, platform operators, ISPs, software producers and providersAnalysis of the main applications - VOD, FTA and pay-TV, other (video games, special events…) - possible business modelsThe challenges - competitor or complement for cable and satellite, and for DTT and iTV ? - how to obtain content (regulation, secondary market, syndication, fresh programmes…) - business models: what body of offers seems most likely to amortise equipment investments ? - what major technological factors, when will they be available, at what cost? PresentationAn analysis of all video offers (streaming, VOD, TV channels) available via PC and TV set.
• Stakes and prospects associated with key technological developments- impact of greater compression and of broadband’s increasing ubiquity - challenges involved in content protection
• Emblematic commercial broadband audiovisual offers around the world - a wide range of offers and projects, with still uncertain results - the stakes involved for players from the media, telecom, internet and software sectors
• The central question of profitability - what are the viable business models ? - which conditions are indispensable for achieving profitability?