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Britannia, Nationwide and BBVA case studies: customer retention strategies in European mortgages
Company Profile, November 2005, 251  €


Description

In the highly price sensitive mortgage market, loyalty schemes that benefit long-standing existing customers are often disregarded in favor of the chase for new customer acquisition.
This report looks at three mortgage lenders that currently offer loyalty schemes to long-standing customers: Britannia, Nationwide and BBVA.


Sommaire
 
In the highly price sensitive mortgage market, loyalty schemes that benefit long-standing existing customers are often disregarded in favor of the chase for new customer acquisition. This report looks at three mortgage lenders that currently offer loyalty schemes to long-standing customers: Britannia, Nationwide and BBVA.
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