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Breakfast Cereals in Germany
Market Report, July 2002, 198  €


Description

The German market for breakfast cereals in 2001 reached a value of Euro 508 Million (US$479 Million), a decline by 0.7% on the previous year.
Family breakfast cereals is the leading sector, currently worth Euro 354 Million (US$ 334.6 Million) accounting for nearly 70% of the market.
Kellogg remained the clear market leader in breakfast cereals, with a value share of 22% in 2001.
This report is part of Euromonitor’s highly successful Major Market Profiles series.
These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US.

Sommaire
 
Market Size

Market Sectors

Marketing Activity

Corporate Overview

Distribution

Consumer Profile

Market Forecasts

Sector Forecasts
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Market Share 13 CHAPTER 7 Competitive Landscape 14 CHAPTER 8 Leading Companies 15 8.1 Kellogg Company 15 8.2 Nestle S.A. 15 8.3 General Mills, Inc. 15 8.4 Oetker Gruppe 16 CHAPTER 9 Distribution 17 CHAPTER 10 Market Forecasts 18 10.1 Market Value Forecast 18 10.2 Market Volume Forecast 19 CHAPTER 11 Macroeconomic Indicators 20 CHAPTER 12 Further Reading 22 12.1 Sources 22 12.2 Related Datamonitor Research 22 LIST OF TABLES Table 1: Germany Breakfast Cereals Market Value: $ billion, 2000-2004 9 Table 2: Germany Breakfast Cereals Market Volume: Kg million, 2000-2004 10 Table 3: Germany Breakfast Cereals Market Segmentation I: % Share, by Value, 2004 11 Table 4: Germany Breakfast Cereals Market Segmentation II: % Share, by Value, 2004 12 Table 5: Germany Breakfast Cereals Market Share: % Share, by Value, 2004 13 Table 6: Germany Breakfast Cereals Distribution: % Share, by Value, 2004 17 Table 7: Germany Breakfast Cereals Market Value Forecast: $ billion, 2004-2009 18 Table 8: Germany Breakfast Cereals Market Volume Forecast: Kg million, 2004-2009 19 Table 9: Germany Size of Population (million) , 2000-2004 20 Table 10: Germany GDP (1995=100), 2000-2004 20 Table 11: Germany Inflation, 2000-2004 20 Table 12: Germany Exchange Rate, 2000 21 CONTENTS
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