IntroductionBranches are now firmly back in the spotlight as the key business generation channel for European retail banks.
But banks still face challenges in terms of transforming branches into genuine sales and profit centers.
A drive for improved strategy execution and CRM-enablement, together with ongoing infrastructure renewal, will open up a $2bn market opportunity for vendors by 2007.ScopeCoverage of all the main Western European marketsMarket sizing forecasts to 2007, broken down by country, source and infrastructure / applicationsAnalysis of the vendor market and critical success factorsHighlightsBanks need to develop a precise strategy for aligning strategy, operations and technology in branches.
Branches need to be considered as a set of ``branch components`` which can be combined to produce a tailored offering that is perfectly aligned to the needs of the customer base.Spend will grow at a CAGR of 9.1% from 2004-7, equating to a $2bn market opportunity.
External spending will drive growth, driven primarily by software investments although services growth will also be robust.
UK, France and Germany are the major geographies, but Italy and Spain represent fast-growth opportunities.Reasons to PurchaseSize your addressable market to 2007Understand the key success factors for technologyUnderstand the key drivers behind branch renewal initiatives in Europe over the next few years