About this reportAbout the market…This report is essentially three reports in one as it covers three distinct markets, namely, books, music and video retailing.
The three product categories are often grouped together under the heading of “cultural goods” and while the three sectors have enjoyed varying degrees of success over the last five years, the products share certain similarities that justify our decision to include them in one report title.
The performance of the books, music and video markets could not have been more different in Spain in recent years.
Video sales (retail and rental) have boomed thanks to the advent of the DVD medium and its rapid take-up by Spanish consumers.
Book sales have turned in solid progress in recent times, but have failed to keep up with total retail sales growth.
Meanwhile music sales have plummeted, losing over 20% of their value between 1999 and 2003, almost entirely because of piracy and illegitimate downloading and copying from the Internet.
Will these markets remain fragmented in the future?Mintel’s forecasts for Spanish retailing as a whole are quite positive.
Book specialists should continue to gain share of their market providing they adapt to new trading conditions and seek to offer the Internet as an alternative channel.
The growth in legitimate sales of downloaded music should help this category to recover from its appalling performance of late.
It will also help to drive overall sales in the video sector, which slowed up sharply in 2004.
We are predicting modest growth in 2005 and 2006, followed by a strong acceleration thereafter.About Mintel’s research…Pooling together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable business strategies in the Spanish market.
Use Mintel's research to:Develop your sales strategies to win share of developing markets Discover what consumers think about purchasing books, music and videos Switch Spanish book browsers, to book buyers Pinpoint market potential before your competitors Find out how to best reach key audiences with the most effective marketing communications Track the sales performance and trading strengths and weaknesses of the market’s leading retailers Measure market forecasts and build realistic business models Intriguing findings include…According to the Spanish Association of Publishers Guilds, as many as 47.3% of Spaniards claimed not to have read books in 2003Although piracy is less common in Western Europe than parts of Eastern Europe, Spain, along with Italy, has been the worst hit by CD-R copiesHome shopping is the most important channel for music and video, accounting for 42% of the market