Your Market Research Library
 

Ask For A FREE Membership Here !
 


Your Market Research starts at Allbizreport !
Order here all your market reports, company profiles, country analysis, competitive intelligence ... upon any industries and countries :
20.000 market research, 5.000 company profiles, 150 industry monitor

   
  
   
   
   Advanced Search     

   
  
   
  
   
   


Home

Boardsports Market: Apparel, Equipments & Accessories
Market Report, July 2007, 760  €


Description

Boardsports market is very strong right now, driven by sports enthusiasts and the fashion-conscious youth brigade.
Major brands are trying to capitalize on the changing trends in fashion.
A recent example is of Quiksilver, the undisputed market leader, embedding Bluetooth technology into Quiksilver clothing.
The report focuses on the US boardsports market – value, growth rate, and segments.
It also discusses the key trends prevalent in the market.
The report provides comprehensive analysis of the consumer behavior and participation trends in the boardsports market.The report profiles the major surf, skate and snowboard market players, including their recent significant developments.
It also compares the market penetration and pricing of the major brands/players in the boardsports market.

Sommaire
 
1. Boardsports: An Overview

This section gives a brief introduction about the various segments of the boardsports market.

Water Boardsports
Land Boardsports
Snow Boardsports
Sand Boardsports
Air Boardsports

2. Analysis of Boardsports Market

2.1 Action Sports Market

The action sports market is a growing move away from the team sports to individual action sports, driven by both sports enthusiasts and also those who are looking for brands and styles for making a fashion statement.

2.2 Participation in Boardsports

The participation level in boardsports is greater for males but surfing has a higher percentage of female participants compared to skate or snowboarding.

2.3 Consumer Behavior

Boardriders like to purchases more at the core stores (followed by malls) for apparel, equipments and accessories.

2.4 US Surf and Skate Market

The core surf and skate market has continued to grow, but not at as strong a rate in either 2005 or 2006 compared to 2004.

Surf & Skate Retail Market Value – Core/Overall
Breakdown of US Retail Sales in Core Surf & Skate Channel
US Surf & Skate Retail Sales: Breakdown by Region
US Surf and Skate Hardgoods Market

3. Market Trends

3.1 Consolidation of Suppliers
3.2 Women’s Skate Footwear – Changing Preferences
3.3 Organic Clothing takes off with Surf & Skate Apparel
3.4 Teen Entrepreneurs Transforming Surf & Skate Industry

4. Competitor Analysis

The largest players in the boardsports market are Quiksilver, Inc. (Quiksilver, Roxy and DC brands), Billabong International Limited (Billabong and Element brands), Volcom, Rip Curl, Burton, and O’Neill.

Snowboard Market - Top T-Shirt/Jeans/Shorts Brands
Surf Market - Top T-Shirts/Jeans/Shorts Brands
Women’s Segment – Comparative Pricing of Boardsports Brands
Men’s Segment - Comparative Pricing of Boardsports Brands

5. Company Profiles

5.1 Quiksilver

Quiksilver is focusing on becoming the worldwide leading outdoor sports company with a more balanced portfolio of lifestyle brands.

Overview
Significant Developments

5.2 Billabong

Billabong is a marketer, distributor, wholesaler and retailer under the Billabong, Element (skate), Von Zipper, Honolua Surf Company, Kustom and Palmers Surf brands.

Overview
Significant Developments

5.3 Volcom

Volcom has strategically restructured its brand to attract sports enthusiasts of all three boardsports (surf, skate and snow), which differentiates it from other brands.

Overview
Significant Developments

5.4 O’Neill

O'Neill has sold the rights to its trademarks to Dutch company, Logo International B.V., giving it the right to manufacture and sell clothing and products worldwide under the O'Neill brand name.

Overview
Significant Developments

5.5 Rip Curl

Rip Curl, traditionally a surfing company, has broadened its customer base to boardsports, including skate, snow, wake and freeski.

Overview
Significant Developments

5.6 Burton

Burton is focused on snowboarding and sells snowboards, jackets, boots, apparel, helmets, armor, goggles, footwear and bags.

Overview
Significant Developments

List of Tables

US Surf & Skate Retail Sales: Breakdown by Region (2004-06)
Major Industry Acquisitions
Women’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Men’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Quiksilver Product Categories – Revenue Breakdown (2004-06)
Volcom Categories – Revenue Breakdown (2004-06)

List of Charts

Boardsports Segmentation
Boardsports – Participation Trends (1990-2005)
Gender Split in Participation Rates
Boardriders’ Shopping Pattern
Surf & Skate Retail Market Value – Core/Overall (2004-06)
Breakdown of US Retail Sales in Core Surf & Skate Channel
US Surf and Skate Hardgoods Market (2004-06)
Snowboarders - Top T-Shirt/Jeans/Shorts Brands
Surfers - Top T-Shirts/Jeans/Shorts Brands
[ Home ] [ Contact ] [ Site Map ]
© UBIQUICK SARL tous droits réservés