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Datamonitor's Blue Cross Blue Shield of Massachusetts Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Blue Cross Blue Shield of Massachusetts (BCBSMA) is a non-profit health insurance company under license from Blue Cross and Blue Shield Association. It provides managed care products under preferred provider organization (PPO) plans, health maintenance organization (HMO) plans and point-of-service (POS) plans, as well as traditional indemnity products. The company operates primarily in the US. It is headquartered in Boston, Massachusetts and employs about 4,000 people. The company recorded revenues of $2,032.8 million during the fiscal year ended December 2005, a decrease of 59.5% over 2004. The net profit was $127.7 million in fiscal year 2005, a decrease of 47.4% over 2004.Scope of the Report- Provides all the crucial company information required for business and competitor intelligence needs- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statementReasons to Purchase- Support sales activities by understanding your customers’ businesses better- Qualify prospective partners and suppliers- Keep fully up to date on your competitors’ business structure, strategy and prospects- Obtain the most up to date company information available |