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Biscuits in Germany
Market Briefing, February 2007, 160  €


Description

Datamonitor's Biscuits in Germany industry profile is an essential resource for top-level data and analysis covering the biscuits industry.
It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.Scope* Contains an executive summary and data on value, volume and segmentation* Provides textual analysis of the industry's prospects, competitive landscape and leading companies* Includes a five-year forecast of the industry* Supported by the key macroeconomic and demographic data affecting the marketHighlights* Detailed information is included on market size, measured by both value and volume* Market shares are covered by manufacturer and/or brandWhy you should buy this report* Spot future trends and developments* Inform your business decisions* Add weight to presentations and marketing materials* Save time carrying out entry-level researchMarket Definition - The biscuits (sweet biscuits) market consists of American cookies, assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies and wafer cookies.
The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.For the purpose of this report, the European market is deemed to consist of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Competitive Landscape 14
CHAPTER 8 Leading Companies 15
8.1 United Biscuits Finance plc 15
8.2 Bahlsen GmbH & Co 15
8.3 Groupe Danone 15
CHAPTER 9 Distribution 16

CHAPTER 10 Market Forecasts 17
10.1 Market Value Forecast 17
10.2 Market Volume Forecast 18
CHAPTER 11 Macroeconomic Indicators 19
CHAPTER 12 Further Reading 21
12.1 Sources 21
12.2 Related Datamonitor Research 21

LIST OF TABLES
Table 1: Germany Biscuits Market Value: $ million, 2002-2006 9
Table 2: Germany Biscuits Market Volume: Kg million, 2002-2006 10
Table 3: Germany Biscuits Market Segmentation I: % Share, by Value, 2006 11
Table 4: Germany Biscuits Market Segmentation II: % Share, by Value, 2006 12
Table 5: Germany Biscuits Market Share: % Share, by Value, 2004 13
Table 6: Germany Biscuits Distribution: % Share, by Value, 2004 16
Table 7: Germany Biscuits Market Value Forecast: $ million, 2006-2011 17
Table 8: Germany Biscuits Market Volume Forecast: Kg million, 2006-2011 18
Table 9: Germany Size of Population (million) , 2002-2006 19
Table 10: Germany GDP (1995=100), 2002-2006 19
Table 11: Germany Inflation, 2002-2006 19
Table 12: Germany Exchange Rate, 2002 20

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