IntroductionDeclining numbers of graduating seniors will prompt higher education institutions to extend the use of CRM strategies beyond point solutions in the admissions and alumni development offices to become more enterprise wide initiatives.
The support of student retention programs will be an especially compelling area for CRM in the future.ScopeOffers a new definition for best practice with CRM by higher education institutionsSummarizes a set of CRM vendors serving the education marketProfiles the work three institutions are doing with CRM on their campusesPredicts how the higher education market will change its use of CRM in the futureHighlightsCRM solutions will be increasingly used to execute more advanced retention strategies.The line will blur between CRM, ERP and LMS, as institutions seek to integrate the functionalities of these applications.The need for competitive differentiation will drive a growing appetite for data, reporting tools and more sophisticated analytics.Reasons to PurchaseUnderstand how to institutions to use products more effectivelyAlign sales strategy with institutional buying preferencesShape product development and partnership strategies to align with emerging trends in the market