IntroductionThis reports begins by considering the changing fortunes of the branch in the Asia Pacific banking landscape.
It then considers examples of best practice in areas such as franchising, community banking, branches for premier banking customers, branch redesign and branch relocation.
The final chapter of the report examines ways banks can continue to use their branches most effectively.ScopeExamines examples of best practice from key Asia Pacific markets including Australia, Singapore, Japan and ThailandPresents supporting examples from Europe including Halifax and AbbeyConsiders strategies being employed by leading banks in Asia Pacific including Bank of Queensland, Bendigo Bank, Westpac, OCBC and Shinsei BankHighlightsBank of Queensland's Owner Managed Branches have a very definite raison d'être namely the provision of old fashioned customer service in a sales driven environment where managers are rewarded not only for the quantity of business gained but also the quality.Datamonitor believes that the community banking model is viable in all markets where there has been branch rationalization.
However, it believes that it is particularly suited to the Australian market where the country's geography ensures long distances between bank branches.Mini-branches are appealing because they enable a bank to maintain an extensive high-street presence at minimum staffing cost.
Mini-branches can also be positioned in high-traffic locations, maximizing footfall, and can be aimed at tech savvy consumers.Reasons to PurchaseLearn from banks that are utilizing their branch networks most effectivelyAccess actionable recommendations for branch strategy managersDiscover ways to improve the way you serve customers in the branch thus maximizing sales potential