“Core to Food.com's growth strategy is the partnerships and alliances it is forming, targeted at not only increasing site traffic but creating new revenue streams.
The latter include targeting new consumer groups, offering additional products and services and expanding geographic reach...”There is little doubt that eCommerce will have a significant and far-reaching effect on the global market place.
It will alter the competitive dynamics within every industry as companies need to continually re-assess their business strategies in order to maximixe their chances of success.With an emerging and often untested range of business models in the eCommerce space, a need to compare and evaluate online strategies applied across a number of industries has become increasingly important.
While so-called 'pure-play dot-coms' such as Amazon.com were the first to develop the eCommerce market, there is increasing appreciation of the potential for traditional 'bricks and mortar' companies to open an online channel to their business.Best Practice - Online Business Strategies, a new strategic management report, allows you to evaluate both approaches, and will enable you to formulate successful online strategies, based on case studies in your industry.