The key to successful eCommerce for the food and drink industry lies in linking manufacturers' marketing and promotional skills with retailers' transactional and fulfillment expertise.
Best Practice B2C eCommerce in Food and Drink: Online strategies to meet the demand of your consumers, a new management report by Reuters Business Insight, providing a complete overview of the eCommerce market within food and drinks markets.
The report examines the retailing, fulfillment, implementation and cost, marketing mix, technology and legal factors fuelling the food and drink eCommerce market.
By analysing the purchasing behaviour of the consumer, their requirements and why they purchase online, the report examines opportunities for co-existence between sites and the latest hot issues such as mutlti-channel marketing.
Best Practice B2C eCommerce in Food and Drink: Online strategies to meet the demand of your consumers will provide:
• An industry opinion survey of 4000 leading executives worldwide with responses from food, drink and ingredients manufacturers as well as retailers, wholesalers and distributors.
• Best practice case studies such as Tesco.com and Unilever,enabling successful strategy formulation for challengingaspects of food retailing, e.g.
fulfilment.
• A benchmark for evaluating and formulating current and future marketing strategies, derived from essential marketingand branding issues.
• Breakdowns and guidance for addressing consumerconcerns about privacy and security, the impact of firstmoverrisks and how to minimise future failures.;Benefit from over 150 pages of expert insight and analysis, enabling you to:
• Increase your market share, by benchmarking the performance of ‘best of breed’ examples, from global sites in the US and Europe.
• Forecast food and drink market growth to 2005.
• Predict consumer opinion and the ways in which trust and confidence towards the internet can be established to strengthen customer care.
• Understand the role of ancillary services, particularly logistics companies, in influencing the likelihood of profitability.
• Gain an upper hand over competitors by evaluatingmutli-channel marketing and reaching increasingly fragmented audiences.