In order to maintain competitive advantage food & drink companies must keep pace with eCommerce developments, apply new technologies and devise effective online B2B strategies.
Best Practice B2B eCommerce in Food & Drink, a new report by Reuters Business Insight examines the range of eCommerce solutions being undertaken by key players.
It assesses the opportunities and implications of competing in a global market place via the Internet.
The report provides an insight into the food and drink eCommerce market, supply chain management, marketing mix and technological developments.
Case studies support the growth opportunities and strategies identified for eCommerce in Europe, Great Britain and North America.