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BellSouth's SMB strategy
Market Report, August 2006, 320  €


Description

While larger competitors Verizon and AT&T have focused on the large business market in their pursuit of revenue growth, BellSouth has successfully focused on the small and medium-sized business (SMB) market, and found growth where others have struggled.

Sommaire
 
Table of contents

Ovum view

Analysis

Bucking the trend among major US providers

‘Basic blocking and tackling'

Broadband as the anchor product

Support and service

Not all SMBs are created equal

Channel strategies

Wireless as a growing part of the mix

A mix of strategies drives growth
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