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Beer in Germany
Market Report, July 2002, 198  €


Description

In 2001, beer consumption in Germany continued to decline by 2.2% since 2000 to reach a volume of 10.1 billion liters in 2001, continuing the trend away from the national beverage.
Over the five year review period volume sales decreased by 3.5%.
This report is part of Euromonitor’s highly successful Major Market Profiles series.
These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US.

Sommaire
 
Market Size

Market Sectors

Marketing Activity

Corporate Overview

Distribution

Consumer Profile

Market Forecasts

Sector Forecasts
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Market Share 13 CHAPTER 7 Competitive Landscape 14 CHAPTER 8 Leading Companies 15 8.1 Oetker Gruppe 15 8.2 Carlsberg 15 8.3 Bayerische BrauHolding AG 15 CHAPTER 9 Distribution 16 CHAPTER 10 Market Forecasts 17 10.1 Market Value Forecast 17 10.2 Market Volume Forecast 18 CHAPTER 11 Macroeconomic Indicators 19 CHAPTER 12 Further Reading 21 12.1 Sources 21 12.2 Related Datamonitor Research 21 LIST OF TABLES Table 1: Germany Beer Market Value: $ million, 2000-2004 9 Table 2: Germany Beer Market Volume: Liters million, 2000-2004 10 Table 3: Germany Beer Market Segmentation I: % Share, by Value, 2004 11 Table 4: Germany Beer Market Segmentation II: % Share, by Value, 2004 12 Table 5: Germany Beer Market Share: % Share, by Volume, 2004 13 Table 6: Germany Beer Distribution: % Share, by Volume, 2004 16 Table 7: Germany Beer Market Value Forecast: $ million, 2004-2009 17 Table 8: Germany Beer Market Volume Forecast: Liters million, 2004-2009 18 Table 9: Germany Size of Population (million) , 2000-2004 19 Table 10: Germany GDP (1995=100), 2000-2004 19 Table 11: Germany Inflation, 2000-2004 19 Table 12: Germany Exchange Rate, 2000 20 CONTENTS
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