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The French market for beer has grown by 2.4% since 2000 to reach a value over Euro2.3 billion (US$2.1 billion) in 2001. Over the five year review period value sales increased by 11.2%. Volume sales of beer continued their slow decline in 2001, registering a 0.4% decrease. French consumers are more orientated towards wine, and to a lesser extent spirits, than beer. Similarly to wine, beer consumption has tended to decline as manufacturers, despite their best efforts, have failed sufficiently to renew the consumer base. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US. |