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Bakery and Cereals in Taiwan to 2010
Market Report, September 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Taiwan.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Taiwan increased between 2000-2005, growing at an average annual rate of 1.7%.
The leading company in the market in 2005 was I-Mei Foods.
The second-largest player was Altria Group, Inc.
with Yamazaki in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 17
CHAPTER 1 INTRODUCTION 19
What is this report about? 19
How to use this report 19
Definitions 19
CHAPTER 2 TAIWAN BAKERY & CEREALS 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44
CHAPTER 3 TAIWAN BREAD & ROLLS 47
3.1 Value 47
3.2 Volume 52
3.3 Market Share 55
3.4 Distribution 57
3.5 Expenditure & consumption per head 58
3.6 ConsumerGraphics 61
CHAPTER 4 TAIWAN BREAKFAST CEREALS 64
4.1 Value 64
4.2 Volume 69
4.3 Market Share 72
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 78
CHAPTER 5 TAIWAN CAKES & PASTRIES 81
5.1 Value 81
5.2 Volume 86
5.3 Market Share 89
5.4 Distribution 91
5.5 Expenditure & consumption per head 92
5.6 ConsumerGraphics 95
CHAPTER 6 TAIWAN COOKIES (SWEET BISCUITS) 98
6.1 Value 98
6.2 Volume 106
6.3 Market Share 110
6.4 Distribution 112
6.5 Expenditure & consumption per head 113
6.6 ConsumerGraphics 119
CHAPTER 7 TAIWAN CRACKERS (SAVORY BISCUITS) 122
7.1 Value 122
7.2 Volume 128
7.3 Market Share 131
7.4 Distribution 133
7.5 Expenditure & consumption per head 134
7.6 ConsumerGraphics 137
CHAPTER 8 TAIWAN MORNING GOODS 140
8.1 Value 140
8.2 Volume 145
8.3 Market Share 148
8.4 Distribution 150
8.5 Expenditure & consumption per head 151
8.6 ConsumerGraphics 154
CHAPTER 9 TAIWAN SOCIOECONOMIC PROFILE 157
9.1 Country Overview 157
9.2 Key Facts 158
9.3 Political Overview 159
9.4 Taiwan Economic Overview 160
CHAPTER 10 TAIWAN MACROECONOMIC PROFILE 161
10.1 Macroeconomic Indicators 161
CHAPTER 11 RESEARCH METHODOLOGY 165
11.1 Methodology overview 165
11.2 Secondary research 166
11.3 Market modelling 167
11.4 Primary research 168
11.5 Data finalisation 169
11.6 Ongoing research 169
CHAPTER 12 APPENDIX 170
12.1 Future readings 170
12.2 How to contact experts in your industry 170

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 20
Table 2: Bakery & Cereals distribution channels 22
Table 3: Taiwan Bakery & Cereals value, 2000-2005 (NT$ m, nominal prices) 24
Table 4: Taiwan Bakery & Cereals value forecast, 2005-2010 (NT$ m, nominal prices) 25
Table 5: Taiwan Bakery & Cereals value, 2000-2005 (NT$ m, 2005 prices) 27
Table 6: Taiwan Bakery & Cereals value forecast, 2005-2010 (NT$ m, 2005 prices) 27
Table 7: Taiwan Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 28
Table 8: Taiwan Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Taiwan Bakery & Cereals volume, 2000-2005 (Kg m) 30
Table 10: Taiwan Bakery & Cereals volume forecast, 2005-2010 (Kg m) 31
Table 11: Taiwan Bakery & Cereals brand share, by value, 2004-2005 (%) 34
Table 12: Taiwan Bakery & Cereals value, by brand, 2004-2005 (NT$ m nominal prices) 35
Table 13: Taiwan Bakery & Cereals company share, by value, 2004-2005 (%) 36
Table 14: Taiwan Bakery & Cereals value, by company, 2004-2005 (NT$ m nominal prices) 37
Table 15: Taiwan Bakery & Cereals distribution channels, by value, 2004-2005 (%) 38
Table 16: Taiwan Bakery & Cereals value, by distribution channel, 2004-2005 (NT$ m nominal prices) 38
Table 17: Taiwan Bakery & Cereals expenditure per head, 2000-2005 (NT$, nominal prices) 39
Table 18: Taiwan Bakery & Cereals forecast expenditure per head, 2005-2010 (NT$, nominal prices) 40
Table 19: Taiwan Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Taiwan Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Taiwan Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 22: Taiwan Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 23: Taiwan Bakery & Cereals value, by age group, 2005 44
Table 24: Taiwan Bakery & Cereals value, by income group, 2005 44
Table 25: Taiwan Bakery & Cereals value, by gender, 2005 45
Table 26: Taiwan Bakery & Cereals value, by marital status, 2005 45
Table 27: Taiwan Bakery & Cereals value, by size of household, 2005 45
Table 28: Taiwan Bakery & Cereals value, by urban/rural residence, 2005 46
Table 29: Taiwan Bread & rolls value, 2000-2005 (NT$ m, nominal prices) 47
Table 30: Taiwan Bread & rolls value forecast, 2005-2010 (NT$ m, nominal prices) 47
Table 31: Taiwan Bread & rolls value, 2000-2005 (NT$ m, 2005 prices) 49
Table 32: Taiwan Bread & rolls value forecast, 2005-2010 (NT$ m, 2005 prices) 49
Table 33: Taiwan Bread & rolls value, 2000-2005 (US$ m nominal prices) 50
Table 34: Taiwan Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 50
Table 35: Taiwan Bread & rolls volume, 2000-2005 (Kg m) 52
Table 36: Taiwan Bread & rolls volume forecast, 2005-2010 (Kg m) 52
Table 37: Taiwan Bread & rolls brand share, by value, 2004-2005 (%) 55
Table 38: Taiwan Bread & rolls value, by brand, 2004-2005 (NT$ m nominal prices) 55
Table 39: Taiwan Bread & rolls company share, by value, 2004-2005 (%) 56
Table 40: Taiwan Bread & rolls value, by company, 2004-2005 (NT$ m nominal prices) 56
Table 41: Taiwan Bread & rolls distribution channels, by value, 2004-2005 (%) 57
Table 42: Taiwan Bread & rolls value, by distribution channel, 2004-2005 (NT$ m nominal prices) 57
Table 43: Taiwan Bread & rolls expenditure per head, 2000-2005 (NT$, nominal prices) 58
Table 44: Taiwan Bread & rolls forecast expenditure per head, 2005-2010 (NT$, nominal prices) 58
Table 45: Taiwan Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 59
Table 46: Taiwan Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 59
Table 47: Taiwan Bread & rolls consumption per head, 2000-2005 (Kg) 60
Table 48: Taiwan Bread & rolls forecast consumption per head, 2005-2010 (Kg) 60
Table 49: Taiwan Bread & rolls value, by age group, 2005 61
Table 50: Taiwan Bread & rolls value, by income group, 2005 61
Table 51: Taiwan Bread & rolls value, by gender, 2005 62
Table 52: Taiwan Bread & rolls value, by marital status, 2005 62
Table 53: Taiwan Bread & rolls value, by size of household, 2005 63
Table 54: Taiwan Bread & rolls value, by urban/rural residence, 2005 63
Table 55: Taiwan Breakfast cereals value, 2000-2005 (NT$ m, nominal prices) 64
Table 56: Taiwan Breakfast cereals value forecast, 2005-2010 (NT$ m, nominal prices) 64
Table 57: Taiwan Breakfast cereals value, 2000-2005 (NT$ m, 2005 prices) 66
Table 58: Taiwan Breakfast cereals value forecast, 2005-2010 (NT$ m, 2005 prices) 66
Table 59: Taiwan Breakfast cereals value, 2000-2005 (US$ m nominal prices) 67
Table 60: Taiwan Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 67
Table 61: Taiwan Breakfast cereals volume, 2000-2005 (Kg m) 69
Table 62: Taiwan Breakfast cereals volume forecast, 2005-2010 (Kg m) 69
Table 63: Taiwan Breakfast cereals brand share, by value, 2004-2005 (%) 72
Table 64: Taiwan Breakfast cereals value, by brand, 2004-2005 (NT$ m nominal prices) 72
Table 65: Taiwan Breakfast cereals company share, by value, 2004-2005 (%) 73
Table 66: Taiwan Breakfast cereals value, by company, 2004-2005 (NT$ m nominal prices) 73
Table 67: Taiwan Breakfast cereals distribution channels, by value, 2004-2005 (%) 74
Table 68: Taiwan Breakfast cereals value, by distribution channel, 2004-2005 (NT$ m nominal prices) 74
Table 69: Taiwan Breakfast cereals expenditure per head, 2000-2005 (NT$, nominal prices) 75
Table 70: Taiwan Breakfast cereals forecast expenditure per head, 2005-2010 (NT$, nominal prices) 75
Table 71: Taiwan Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 76
Table 72: Taiwan Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 76
Table 73: Taiwan Breakfast cereals consumption per head, 2000-2005 (Kg) 77
Table 74: Taiwan Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 77
Table 75: Taiwan Breakfast cereals value, by age group, 2005 78
Table 76: Taiwan Breakfast cereals value, by income group, 2005 78
Table 77: Taiwan Breakfast cereals value, by gender, 2005 79
Table 78: Taiwan Breakfast cereals value, by marital status, 2005 79
Table 79: Taiwan Breakfast cereals value, by size of household, 2005 80
Table 80: Taiwan Breakfast cereals value, by urban/rural residence, 2005 80
Table 81: Taiwan Cakes & pastries value, 2000-2005 (NT$ m, nominal prices) 81
Table 82: Taiwan Cakes & pastries value forecast, 2005-2010 (NT$ m, nominal prices) 81
Table 83: Taiwan Cakes & pastries value, 2000-2005 (NT$ m, 2005 prices) 83
Table 84: Taiwan Cakes & pastries value forecast, 2005-2010 (NT$ m, 2005 prices) 83
Table 85: Taiwan Cakes & pastries value, 2000-2005 (US$ m nominal prices) 84
Table 86: Taiwan Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 84
Table 87: Taiwan Cakes & pastries volume, 2000-2005 (Kg m) 86
Table 88: Taiwan Cakes & pastries volume forecast, 2005-2010 (Kg m) 86
Table 89: Taiwan Cakes & pastries brand share, by value, 2004-2005 (%) 89
Table 90: Taiwan Cakes & pastries value, by brand, 2004-2005 (NT$ m nominal prices) 89
Table 91: Taiwan Cakes & pastries company share, by value, 2004-2005 (%) 90
Table 92: Taiwan Cakes & pastries value, by company, 2004-2005 (NT$ m nominal prices) 90
Table 93: Taiwan Cakes & pastries distribution channels, by value, 2004-2005 (%) 91
Table 94: Taiwan Cakes & pastries value, by distribution channel, 2004-2005 (NT$ m nominal prices) 91
Table 95: Taiwan Cakes & pastries expenditure per head, 2000-2005 (NT$, nominal prices) 92
Table 96: Taiwan Cakes & pastries forecast expenditure per head, 2005-2010 (NT$, nominal prices) 92
Table 97: Taiwan Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 93
Table 98: Taiwan Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 93
Table 99: Taiwan Cakes & pastries consumption per head, 2000-2005 (Kg) 94
Table 100: Taiwan Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 94
Table 101: Taiwan Cakes & pastries value, by age group, 2005 95
Table 102: Taiwan Cakes & pastries value, by income group, 2005 95
Table 103: Taiwan Cakes & pastries value, by gender, 2005 96
Table 104: Taiwan Cakes & pastries value, by marital status, 2005 96
Table 105: Taiwan Cakes & pastries value, by size of household, 2005 97
Table 106: Taiwan Cakes & pastries value, by urban/rural residence, 2005 97
Table 107: Taiwan Cookies (sweet biscuits) value, 2000-2005 (NT$ m, nominal prices) 98
Table 108: Taiwan Cookies (sweet biscuits) value forecast, 2005-2010 (NT$ m, nominal prices) 99
Table 109: Taiwan Cookies (sweet biscuits) value, 2000-2005 (NT$ m, 2005 prices) 101
Table 110: Taiwan Cookies (sweet biscuits) value forecast, 2005-2010 (NT$ m, 2005 prices) 102
Table 111: Taiwan Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 103
Table 112: Taiwan Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 104
Table 113: Taiwan Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 106
Table 114: Taiwan Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 107
Table 115: Taiwan Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 110
Table 116: Taiwan Cookies (sweet biscuits) value, by brand, 2004-2005 (NT$ m nominal prices) 110
Table 117: Taiwan Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 111
Table 118: Taiwan Cookies (sweet biscuits) value, by company, 2004-2005 (NT$ m nominal prices) 111
Table 119: Taiwan Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 112
Table 120: Taiwan Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (NT$ m nominal prices) 112
Table 121: Taiwan Cookies (sweet biscuits) expenditure per head, 2000-2005 (NT$, nominal prices) 113
Table 122: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (NT$, nominal prices) 114
Table 123: Taiwan Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 115
Table 124: Taiwan Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 116
Table 125: Taiwan Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 117
Table 126: Taiwan Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 118
Table 127: Taiwan Cookies (sweet biscuits) value, by age group, 2005 119
Table 128: Taiwan Cookies (sweet biscuits) value, by income group, 2005 119
Table 129: Taiwan Cookies (sweet biscuits) value, by gender, 2005 120
Table 130: Taiwan Cookies (sweet biscuits) value, by marital status, 2005 120
Table 131: Taiwan Cookies (sweet biscuits) value, by size of household, 2005 121
Table 132: Taiwan Cookies (sweet biscuits) value, by urban/rural residence, 2005 121
Table 133: Taiwan Crackers (savory biscuits) value, 2000-2005 (NT$ m, nominal prices) 122
Table 134: Taiwan Crackers (savory biscuits) value forecast, 2005-2010 (NT$ m, nominal prices) 123
Table 135: Taiwan Crackers (savory biscuits) value, 2000-2005 (NT$ m, 2005 prices) 125
Table 136: Taiwan Crackers (savory biscuits) value forecast, 2005-2010 (NT$ m, 2005 prices) 125
Table 137: Taiwan Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 126
Table 138: Taiwan Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 126
Table 139: Taiwan Crackers (savory biscuits) volume, 2000-2005 (Kg m) 128
Table 140: Taiwan Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 128
Table 141: Taiwan Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 131
Table 142: Taiwan Crackers (savory biscuits) value, by brand, 2004-2005 (NT$ m nominal prices) 131
Table 143: Taiwan Crackers (savory biscuits) company share, by value, 2004-2005 (%) 132
Table 144: Taiwan Crackers (savory biscuits) value, by company, 2004-2005 (NT$ m nominal prices) 132
Table 145: Taiwan Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 133
Table 146: Taiwan Crackers (savory biscuits) value, by distribution channel, 2004-2005 (NT$ m nominal prices) 133
Table 147: Taiwan Crackers (savory biscuits) expenditure per head, 2000-2005 (NT$, nominal prices) 134
Table 148: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (NT$, nominal prices) 134
Table 149: Taiwan Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 135
Table 150: Taiwan Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 135
Table 151: Taiwan Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 136
Table 152: Taiwan Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 136
Table 153: Taiwan Crackers (savory biscuits) value, by age group, 2005 137
Table 154: Taiwan Crackers (savory biscuits) value, by income group, 2005 137
Table 155: Taiwan Crackers (savory biscuits) value, by gender, 2005 138
Table 156: Taiwan Crackers (savory biscuits) value, by marital status, 2005 138
Table 157: Taiwan Crackers (savory biscuits) value, by size of household, 2005 139
Table 158: Taiwan Crackers (savory biscuits) value, by urban/rural residence, 2005 139
Table 159: Taiwan Morning goods value, 2000-2005 (NT$ m, nominal prices) 140
Table 160: Taiwan Morning goods value forecast, 2005-2010 (NT$ m, nominal prices) 140
Table 161: Taiwan Morning goods value, 2000-2005 (NT$ m, 2005 prices) 142
Table 162: Taiwan Morning goods value forecast, 2005-2010 (NT$ m, 2005 prices) 142
Table 163: Taiwan Morning goods value, 2000-2005 (US$ m nominal prices) 143
Table 164: Taiwan Morning goods value forecast, 2005-2010 (US$ m nominal prices) 143
Table 165: Taiwan Morning goods volume, 2000-2005 (Kg m) 145
Table 166: Taiwan Morning goods volume forecast, 2005-2010 (Kg m) 145
Table 167: Taiwan Morning goods brand share, by value, 2004-2005 (%) 148
Table 168: Taiwan Morning goods value, by brand, 2004-2005 (NT$ m nominal prices) 148
Table 169: Taiwan Morning goods company share, by value, 2004-2005 (%) 149
Table 170: Taiwan Morning goods value, by company, 2004-2005 (NT$ m nominal prices) 149
Table 171: Taiwan Morning goods distribution channels, by value, 2004-2005 (%) 150
Table 172: Taiwan Morning goods value, by distribution channel, 2004-2005 (NT$ m nominal prices) 150
Table 173: Taiwan Morning goods expenditure per head, 2000-2005 (NT$, nominal prices) 151
Table 174: Taiwan Morning goods forecast expenditure per head, 2005-2010 (NT$, nominal prices) 151
Table 175: Taiwan Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 152
Table 176: Taiwan Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 152
Table 177: Taiwan Morning goods consumption per head, 2000-2005 (Kg) 153
Table 178: Taiwan Morning goods forecast consumption per head, 2005-2010 (Kg) 153
Table 179: Taiwan Morning goods value, by age group, 2005 154
Table 180: Taiwan Morning goods value, by income group, 2005 154
Table 181: Taiwan Morning goods value, by gender, 2005 155
Table 182: Taiwan Morning goods value, by marital status, 2005 155
Table 183: Taiwan Morning goods value, by size of household, 2005 155
Table 184: Taiwan Morning goods value, by urban/rural residence, 2005 156
Table 185: Taiwan Key Facts 158
Table 186: Taiwan population, by age group, 2000-2005 (millions) 161
Table 187: Taiwan population forecast, by age group, 2005-2010 (millions) 162
Table 188: Taiwan population, by gender, 2000-2005 (millions) 162
Table 189: Taiwan population forecast, by gender, 2005-2010 (millions) 163
Table 190: Taiwan nominal GDP, 2000-2005 (TWD bn, nominal prices) 163
Table 191: Taiwan nominal GDP forecast, 2005-2010 (TWD bn, nominal prices) 163
Table 192: Taiwan consumer price index, 2000-2005 (2000=100) 164
Table 193: Taiwan consumer price index, 2005-2010 (2000=100) 164
Table 194: Taiwan exchange rate, 2000-2005 164


LIST OF FIGURES
Figure 1: Taiwan Bakery & Cereals value & value forecast, 2000-2010 (NT$ m, nominal prices) 26
Figure 2: Taiwan Bakery & Cereals category growth comparison, by value, 2000-2010 29
Figure 3: Taiwan Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 32
Figure 4: Taiwan Bakery & Cereals category growth comparison, by volume, 2000-2010 33
Figure 5: Taiwan Bread & rolls value & value forecast, 2000-2010 (NT$ m, nominal prices) 48
Figure 6: Taiwan Bread & rolls segment growth comparison, by value, 2000-2010 51
Figure 7: Taiwan Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 53
Figure 8: Taiwan Bread & rolls category growth comparison, by volume, 2000-2010 54
Figure 9: Taiwan Breakfast cereals value & value forecast, 2000-2010 (NT$ m, nominal prices) 65
Figure 10: Taiwan Breakfast cereals segment growth comparison, by value, 2000-2010 68
Figure 11: Taiwan Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 70
Figure 12: Taiwan Breakfast cereals category growth comparison, by volume, 2000-2010 71
Figure 13: Taiwan Cakes & pastries value & value forecast, 2000-2010 (NT$ m, nominal prices) 82
Figure 14: Taiwan Cakes & pastries segment growth comparison, by value, 2000-2010 85
Figure 15: Taiwan Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 87
Figure 16: Taiwan Cakes & pastries category growth comparison, by volume, 2000-2010 88
Figure 17: Taiwan Cookies (sweet biscuits) value & value forecast, 2000-2010 (NT$ m, nominal prices) 100
Figure 18: Taiwan Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 105
Figure 19: Taiwan Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 108
Figure 20: Taiwan Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 109
Figure 21: Taiwan Crackers (savory biscuits) value & value forecast, 2000-2010 (NT$ m, nominal prices) 124
Figure 22: Taiwan Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 127
Figure 23: Taiwan Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 129
Figure 24: Taiwan Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 130
Figure 25: Taiwan Morning goods value & value forecast, 2000-2010 (NT$ m, nominal prices) 141
Figure 26: Taiwan Morning goods segment growth comparison, by value, 2000-2010 144
Figure 27: Taiwan Morning goods volume & volume forecast, 2000-2010 (Kg m) 146
Figure 28: Taiwan Morning goods category growth comparison, by volume, 2000-2010 147
Figure 29: Map of Taiwan 158
Figure 30: Annual data review process 166

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