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Bakery and Cereals in Pakistan to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Pakistan.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Pakistan increased between 2000-2005, growing at an average annual rate of 12.5%.The leading company in the market in 2005 was Groupe Danone.
The second-largest player was Unilever with Golden Harvest Food Pvt Ltd in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 PAKISTAN BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44
CHAPTER 3 PAKISTAN BREAD & ROLLS 46
3.1 Value 46
3.2 Volume 51
3.3 Market Share 54
3.4 Distribution 56
3.5 Expenditure & consumption per head 57
3.6 ConsumerGraphics 60
CHAPTER 4 PAKISTAN BREAKFAST CEREALS 62
4.1 Value 62
4.2 Volume 67
4.3 Market Share 70
4.4 Distribution 72
4.5 Expenditure & consumption per head 73
4.6 ConsumerGraphics 76
CHAPTER 5 PAKISTAN CAKES & PASTRIES 78
5.1 Value 78
5.2 Volume 83
5.3 Market Share 86
5.4 Distribution 88
5.5 Expenditure & consumption per head 89
5.6 ConsumerGraphics 92
CHAPTER 6 PAKISTAN COOKIES (SWEET BISCUITS) 94
6.1 Value 94
6.2 Volume 102
6.3 Market Share 106
6.4 Distribution 108
6.5 Expenditure & consumption per head 109
6.6 ConsumerGraphics 115
CHAPTER 7 PAKISTAN CRACKERS (SAVORY BISCUITS) 117
7.1 Value 117
7.2 Volume 123
7.3 Market Share 126
7.4 Distribution 128
7.5 Expenditure & consumption per head 129
7.6 ConsumerGraphics 132
CHAPTER 8 PAKISTAN MORNING GOODS 134
8.1 Value 134
8.2 Volume 139
8.3 Market Share 142
8.4 Distribution 144
8.5 Expenditure & consumption per head 145
8.6 ConsumerGraphics 148
CHAPTER 9 PAKISTAN SOCIOECONOMIC PROFILE 150
9.1 Country Overview 150
9.2 Key Facts 151
9.3 Political Overview 152
9.4 Pakistan Economic Overview 154
CHAPTER 10 PAKISTAN MACROECONOMIC PROFILE 155
10.1 Macroeconomic Indicators 155
CHAPTER 11 RESEARCH METHODOLOGY 161
11.1 Methodology overview 161
11.2 Secondary research 162
11.3 Market modelling 163
11.4 Primary research 164
11.5 Data finalisation 165
11.6 Ongoing research 165
CHAPTER 12 APPENDIX 166
12.1 Future readings 166
12.2 How to contact experts in your industry 166

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Pakistan Bakery & Cereals value, 2000-2005 (PKR m, nominal prices) 25
Table 4: Pakistan Bakery & Cereals value forecast, 2005-2010 (PKR m, nominal prices) 26
Table 5: Pakistan Bakery & Cereals value, 2000-2005 (PKR m, 2005 prices) 28
Table 6: Pakistan Bakery & Cereals value forecast, 2005-2010 (PKR m, 2005 prices) 28
Table 7: Pakistan Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Pakistan Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Pakistan Bakery & Cereals volume, 2000-2005 (Kg m) 31
Table 10: Pakistan Bakery & Cereals volume forecast, 2005-2010 (Kg m) 32
Table 11: Pakistan Bakery & Cereals brand share, by value, 2004-2005 (%) 35
Table 12: Pakistan Bakery & Cereals value, by brand, 2004-2005 (PKR m nominal prices) 36
Table 13: Pakistan Bakery & Cereals company share, by value, 2004-2005 (%) 37
Table 14: Pakistan Bakery & Cereals value, by company, 2004-2005 (PKR m nominal prices) 37
Table 15: Pakistan Bakery & Cereals distribution channels, by value, 2004-2005 (%) 38
Table 16: Pakistan Bakery & Cereals value, by distribution channel, 2004-2005 (PKR m nominal prices) 38
Table 17: Pakistan Bakery & Cereals expenditure per head, 2000-2005 (PKR, nominal prices) 39
Table 18: Pakistan Bakery & Cereals forecast expenditure per head, 2005-2010 (PKR, nominal prices) 40
Table 19: Pakistan Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Pakistan Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Pakistan Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 22: Pakistan Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 23: Pakistan Bakery & Cereals value, by age group, 2005 44
Table 24: Pakistan Bakery & Cereals value, by income group, 2005 44
Table 25: Pakistan Bakery & Cereals value, by gender, 2005 44
Table 26: Pakistan Bakery & Cereals value, by marital status, 2005 45
Table 27: Pakistan Bakery & Cereals value, by size of household, 2005 45
Table 28: Pakistan Bakery & Cereals value, by urban/rural residence, 2005 45
Table 29: Pakistan Bread & rolls value, 2000-2005 (PKR m, nominal prices) 46
Table 30: Pakistan Bread & rolls value forecast, 2005-2010 (PKR m, nominal prices) 46
Table 31: Pakistan Bread & rolls value, 2000-2005 (PKR m, 2005 prices) 48
Table 32: Pakistan Bread & rolls value forecast, 2005-2010 (PKR m, 2005 prices) 48
Table 33: Pakistan Bread & rolls value, 2000-2005 (US$ m nominal prices) 49
Table 34: Pakistan Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 49
Table 35: Pakistan Bread & rolls volume, 2000-2005 (Kg m) 51
Table 36: Pakistan Bread & rolls volume forecast, 2005-2010 (Kg m) 51
Table 37: Pakistan Bread & rolls brand share, by value, 2004-2005 (%) 54
Table 38: Pakistan Bread & rolls value, by brand, 2004-2005 (PKR m nominal prices) 54
Table 39: Pakistan Bread & rolls company share, by value, 2004-2005 (%) 55
Table 40: Pakistan Bread & rolls value, by company, 2004-2005 (PKR m nominal prices) 55
Table 41: Pakistan Bread & rolls distribution channels, by value, 2004-2005 (%) 56
Table 42: Pakistan Bread & rolls value, by distribution channel, 2004-2005 (PKR m nominal prices) 56
Table 43: Pakistan Bread & rolls expenditure per head, 2000-2005 (PKR, nominal prices) 57
Table 44: Pakistan Bread & rolls forecast expenditure per head, 2005-2010 (PKR, nominal prices) 57
Table 45: Pakistan Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 58
Table 46: Pakistan Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 58
Table 47: Pakistan Bread & rolls consumption per head, 2000-2005 (Kg) 59
Table 48: Pakistan Bread & rolls forecast consumption per head, 2005-2010 (Kg) 59
Table 49: Pakistan Bread & rolls value, by age group, 2005 60
Table 50: Pakistan Bread & rolls value, by income group, 2005 60
Table 51: Pakistan Bread & rolls value, by gender, 2005 60
Table 52: Pakistan Bread & rolls value, by marital status, 2005 61
Table 53: Pakistan Bread & rolls value, by size of household, 2005 61
Table 54: Pakistan Bread & rolls value, by urban/rural residence, 2005 61
Table 55: Pakistan Breakfast cereals value, 2000-2005 (PKR m, nominal prices) 62
Table 56: Pakistan Breakfast cereals value forecast, 2005-2010 (PKR m, nominal prices) 62
Table 57: Pakistan Breakfast cereals value, 2000-2005 (PKR m, 2005 prices) 64
Table 58: Pakistan Breakfast cereals value forecast, 2005-2010 (PKR m, 2005 prices) 64
Table 59: Pakistan Breakfast cereals value, 2000-2005 (US$ m nominal prices) 65
Table 60: Pakistan Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 65
Table 61: Pakistan Breakfast cereals volume, 2000-2005 (Kg m) 67
Table 62: Pakistan Breakfast cereals volume forecast, 2005-2010 (Kg m) 67
Table 63: Pakistan Breakfast cereals brand share, by value, 2004-2005 (%) 70
Table 64: Pakistan Breakfast cereals value, by brand, 2004-2005 (PKR m nominal prices) 70
Table 65: Pakistan Breakfast cereals company share, by value, 2004-2005 (%) 71
Table 66: Pakistan Breakfast cereals value, by company, 2004-2005 (PKR m nominal prices) 71
Table 67: Pakistan Breakfast cereals distribution channels, by value, 2004-2005 (%) 72
Table 68: Pakistan Breakfast cereals value, by distribution channel, 2004-2005 (PKR m nominal prices) 72
Table 69: Pakistan Breakfast cereals expenditure per head, 2000-2005 (PKR, nominal prices) 73
Table 70: Pakistan Breakfast cereals forecast expenditure per head, 2005-2010 (PKR, nominal prices) 73
Table 71: Pakistan Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 74
Table 72: Pakistan Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 74
Table 73: Pakistan Breakfast cereals consumption per head, 2000-2005 (Kg) 75
Table 74: Pakistan Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 75
Table 75: Pakistan Breakfast cereals value, by age group, 2005 76
Table 76: Pakistan Breakfast cereals value, by income group, 2005 76
Table 77: Pakistan Breakfast cereals value, by gender, 2005 76
Table 78: Pakistan Breakfast cereals value, by marital status, 2005 77
Table 79: Pakistan Breakfast cereals value, by size of household, 2005 77
Table 80: Pakistan Breakfast cereals value, by urban/rural residence, 2005 77
Table 81: Pakistan Cakes & pastries value, 2000-2005 (PKR m, nominal prices) 78
Table 82: Pakistan Cakes & pastries value forecast, 2005-2010 (PKR m, nominal prices) 78
Table 83: Pakistan Cakes & pastries value, 2000-2005 (PKR m, 2005 prices) 80
Table 84: Pakistan Cakes & pastries value forecast, 2005-2010 (PKR m, 2005 prices) 80
Table 85: Pakistan Cakes & pastries value, 2000-2005 (US$ m nominal prices) 81
Table 86: Pakistan Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 81
Table 87: Pakistan Cakes & pastries volume, 2000-2005 (Kg m) 83
Table 88: Pakistan Cakes & pastries volume forecast, 2005-2010 (Kg m) 83
Table 89: Pakistan Cakes & pastries brand share, by value, 2004-2005 (%) 86
Table 90: Pakistan Cakes & pastries value, by brand, 2004-2005 (PKR m nominal prices) 86
Table 91: Pakistan Cakes & pastries company share, by value, 2004-2005 (%) 87
Table 92: Pakistan Cakes & pastries value, by company, 2004-2005 (PKR m nominal prices) 87
Table 93: Pakistan Cakes & pastries distribution channels, by value, 2004-2005 (%) 88
Table 94: Pakistan Cakes & pastries value, by distribution channel, 2004-2005 (PKR m nominal prices) 88
Table 95: Pakistan Cakes & pastries expenditure per head, 2000-2005 (PKR, nominal prices) 89
Table 96: Pakistan Cakes & pastries forecast expenditure per head, 2005-2010 (PKR, nominal prices) 89
Table 97: Pakistan Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 90
Table 98: Pakistan Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 90
Table 99: Pakistan Cakes & pastries consumption per head, 2000-2005 (Kg) 91
Table 100: Pakistan Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 91
Table 101: Pakistan Cakes & pastries value, by age group, 2005 92
Table 102: Pakistan Cakes & pastries value, by income group, 2005 92
Table 103: Pakistan Cakes & pastries value, by gender, 2005 92
Table 104: Pakistan Cakes & pastries value, by marital status, 2005 93
Table 105: Pakistan Cakes & pastries value, by size of household, 2005 93
Table 106: Pakistan Cakes & pastries value, by urban/rural residence, 2005 93
Table 107: Pakistan Cookies (sweet biscuits) value, 2000-2005 (PKR m, nominal prices) 94
Table 108: Pakistan Cookies (sweet biscuits) value forecast, 2005-2010 (PKR m, nominal prices) 95
Table 109: Pakistan Cookies (sweet biscuits) value, 2000-2005 (PKR m, 2005 prices) 97
Table 110: Pakistan Cookies (sweet biscuits) value forecast, 2005-2010 (PKR m, 2005 prices) 98
Table 111: Pakistan Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 99
Table 112: Pakistan Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 100
Table 113: Pakistan Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 102
Table 114: Pakistan Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 103
Table 115: Pakistan Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 106
Table 116: Pakistan Cookies (sweet biscuits) value, by brand, 2004-2005 (PKR m nominal prices) 106
Table 117: Pakistan Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 107
Table 118: Pakistan Cookies (sweet biscuits) value, by company, 2004-2005 (PKR m nominal prices) 107
Table 119: Pakistan Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 108
Table 120: Pakistan Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (PKR m nominal prices) 108
Table 121: Pakistan Cookies (sweet biscuits) expenditure per head, 2000-2005 (PKR, nominal prices) 109
Table 122: Pakistan Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (PKR, nominal prices) 110
Table 123: Pakistan Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 111
Table 124: Pakistan Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 112
Table 125: Pakistan Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 113
Table 126: Pakistan Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 114
Table 127: Pakistan Cookies (sweet biscuits) value, by age group, 2005 115
Table 128: Pakistan Cookies (sweet biscuits) value, by income group, 2005 115
Table 129: Pakistan Cookies (sweet biscuits) value, by gender, 2005 115
Table 130: Pakistan Cookies (sweet biscuits) value, by marital status, 2005 116
Table 131: Pakistan Cookies (sweet biscuits) value, by size of household, 2005 116
Table 132: Pakistan Cookies (sweet biscuits) value, by urban/rural residence, 2005 116
Table 133: Pakistan Crackers (savory biscuits) value, 2000-2005 (PKR m, nominal prices) 117
Table 134: Pakistan Crackers (savory biscuits) value forecast, 2005-2010 (PKR m, nominal prices) 118
Table 135: Pakistan Crackers (savory biscuits) value, 2000-2005 (PKR m, 2005 prices) 120
Table 136: Pakistan Crackers (savory biscuits) value forecast, 2005-2010 (PKR m, 2005 prices) 120
Table 137: Pakistan Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 121
Table 138: Pakistan Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 121
Table 139: Pakistan Crackers (savory biscuits) volume, 2000-2005 (Kg m) 123
Table 140: Pakistan Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 123
Table 141: Pakistan Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 126
Table 142: Pakistan Crackers (savory biscuits) value, by brand, 2004-2005 (PKR m nominal prices) 126
Table 143: Pakistan Crackers (savory biscuits) company share, by value, 2004-2005 (%) 127
Table 144: Pakistan Crackers (savory biscuits) value, by company, 2004-2005 (PKR m nominal prices) 127
Table 145: Pakistan Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 128
Table 146: Pakistan Crackers (savory biscuits) value, by distribution channel, 2004-2005 (PKR m nominal prices) 128
Table 147: Pakistan Crackers (savory biscuits) expenditure per head, 2000-2005 (PKR, nominal prices) 129
Table 148: Pakistan Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (PKR, nominal prices) 129
Table 149: Pakistan Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 130
Table 150: Pakistan Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 130
Table 151: Pakistan Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 131
Table 152: Pakistan Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 131
Table 153: Pakistan Crackers (savory biscuits) value, by age group, 2005 132
Table 154: Pakistan Crackers (savory biscuits) value, by income group, 2005 132
Table 155: Pakistan Crackers (savory biscuits) value, by gender, 2005 132
Table 156: Pakistan Crackers (savory biscuits) value, by marital status, 2005 133
Table 157: Pakistan Crackers (savory biscuits) value, by size of household, 2005 133
Table 158: Pakistan Crackers (savory biscuits) value, by urban/rural residence, 2005 133
Table 159: Pakistan Morning goods value, 2000-2005 (PKR m, nominal prices) 134
Table 160: Pakistan Morning goods value forecast, 2005-2010 (PKR m, nominal prices) 134
Table 161: Pakistan Morning goods value, 2000-2005 (PKR m, 2005 prices) 136
Table 162: Pakistan Morning goods value forecast, 2005-2010 (PKR m, 2005 prices) 136
Table 163: Pakistan Morning goods value, 2000-2005 (US$ m nominal prices) 137
Table 164: Pakistan Morning goods value forecast, 2005-2010 (US$ m nominal prices) 137
Table 165: Pakistan Morning goods volume, 2000-2005 (Kg m) 139
Table 166: Pakistan Morning goods volume forecast, 2005-2010 (Kg m) 139
Table 167: Pakistan Morning goods brand share, by value, 2004-2005 (%) 142
Table 168: Pakistan Morning goods value, by brand, 2004-2005 (PKR m nominal prices) 142
Table 169: Pakistan Morning goods company share, by value, 2004-2005 (%) 143
Table 170: Pakistan Morning goods value, by company, 2004-2005 (PKR m nominal prices) 143
Table 171: Pakistan Morning goods distribution channels, by value, 2004-2005 (%) 144
Table 172: Pakistan Morning goods value, by distribution channel, 2004-2005 (PKR m nominal prices) 144
Table 173: Pakistan Morning goods expenditure per head, 2000-2005 (PKR, nominal prices) 145
Table 174: Pakistan Morning goods forecast expenditure per head, 2005-2010 (PKR, nominal prices) 145
Table 175: Pakistan Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 146
Table 176: Pakistan Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 146
Table 177: Pakistan Morning goods consumption per head, 2000-2005 (Kg) 147
Table 178: Pakistan Morning goods forecast consumption per head, 2005-2010 (Kg) 147
Table 179: Pakistan Morning goods value, by age group, 2005 148
Table 180: Pakistan Morning goods value, by income group, 2005 148
Table 181: Pakistan Morning goods value, by gender, 2005 148
Table 182: Pakistan Morning goods value, by marital status, 2005 149
Table 183: Pakistan Morning goods value, by size of household, 2005 149
Table 184: Pakistan Morning goods value, by urban/rural residence, 2005 149
Table 185: Pakistan Key Facts 151
Table 186: Pakistan population, by age group, 2000-2005 (millions) 155
Table 187: Pakistan population forecast, by age group, 2005-2010 (millions) 156
Table 188: Pakistan population, by gender, 2000-2005 (millions) 156
Table 189: Pakistan population forecast, by gender, 2005-2010 (millions) 157
Table 190: Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 157
Table 191: Pakistan real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 157
Table 192: Pakistan nominal GDP, 2000-2005 (PKR bn, nominal prices) 158
Table 193: Pakistan nominal GDP forecast, 2005-2010 (PKR bn, nominal prices) 158
Table 194: Pakistan real GDP, 2000-2005 (US$ bn, 2005 prices) 158
Table 195: Pakistan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 159
Table 196: Pakistan consumer price index, 2000-2005 (2000=100) 159
Table 197: Pakistan consumer price index, 2005-2010 (2000=100) 159
Table 198: Pakistan exchange rate, 2000-2005 160


LIST OF FIGURES
Figure 1: Pakistan Bakery & Cereals value & value forecast, 2000-2010 (PKR m, nominal prices) 27
Figure 2: Pakistan Bakery & Cereals category growth comparison, by value, 2000-2010 30
Figure 3: Pakistan Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 33
Figure 4: Pakistan Bakery & Cereals category growth comparison, by volume, 2000-2010 34
Figure 5: Pakistan Bread & rolls value & value forecast, 2000-2010 (PKR m, nominal prices) 47
Figure 6: Pakistan Bread & rolls segment growth comparison, by value, 2000-2010 50
Figure 7: Pakistan Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 52
Figure 8: Pakistan Bread & rolls category growth comparison, by volume, 2000-2010 53
Figure 9: Pakistan Breakfast cereals value & value forecast, 2000-2010 (PKR m, nominal prices) 63
Figure 10: Pakistan Breakfast cereals segment growth comparison, by value, 2000-2010 66
Figure 11: Pakistan Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 68
Figure 12: Pakistan Breakfast cereals category growth comparison, by volume, 2000-2010 69
Figure 13: Pakistan Cakes & pastries value & value forecast, 2000-2010 (PKR m, nominal prices) 79
Figure 14: Pakistan Cakes & pastries segment growth comparison, by value, 2000-2010 82
Figure 15: Pakistan Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 84
Figure 16: Pakistan Cakes & pastries category growth comparison, by volume, 2000-2010 85
Figure 17: Pakistan Cookies (sweet biscuits) value & value forecast, 2000-2010 (PKR m, nominal prices) 96
Figure 18: Pakistan Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 101
Figure 19: Pakistan Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 104
Figure 20: Pakistan Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 105
Figure 21: Pakistan Crackers (savory biscuits) value & value forecast, 2000-2010 (PKR m, nominal prices) 119
Figure 22: Pakistan Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 122
Figure 23: Pakistan Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 124
Figure 24: Pakistan Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 125
Figure 25: Pakistan Morning goods value & value forecast, 2000-2010 (PKR m, nominal prices) 135
Figure 26: Pakistan Morning goods segment growth comparison, by value, 2000-2010 138
Figure 27: Pakistan Morning goods volume & volume forecast, 2000-2010 (Kg m) 140
Figure 28: Pakistan Morning goods category growth comparison, by volume, 2000-2010 141
Figure 15: Map of Pakistan 151
Figure 1: Annual data review process 162

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