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Bakery and Cereals in Norway to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Norway.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Norway increased between 2000-2005, growing at an average annual rate of 2.1%.The leading company in the market in 2005 was Orkla.
The second-largest player was Kellogg Company with United Biscuits (Holdings) Plc in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 NORWAY BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 39
2.5 Expenditure & consumption per head 40
2.6 ConsumerGraphics 45
CHAPTER 3 NORWAY BREAD & ROLLS 48
3.1 Value 48
3.2 Volume 53
3.3 Market Share 56
3.4 Distribution 58
3.5 Expenditure & consumption per head 59
3.6 ConsumerGraphics 62
CHAPTER 4 NORWAY BREAKFAST CEREALS 65
4.1 Value 65
4.2 Volume 70
4.3 Market Share 73
4.4 Distribution 75
4.5 Expenditure & consumption per head 76
4.6 ConsumerGraphics 79
CHAPTER 5 NORWAY CAKES & PASTRIES 82
5.1 Value 82
5.2 Volume 87
5.3 Market Share 90
5.4 Distribution 92
5.5 Expenditure & consumption per head 93
5.6 ConsumerGraphics 96
CHAPTER 6 NORWAY COOKIES (SWEET BISCUITS) 99
6.1 Value 99
6.2 Volume 107
6.3 Market Share 111
6.4 Distribution 113
6.5 Expenditure & consumption per head 114
6.6 ConsumerGraphics 120
CHAPTER 7 NORWAY CRACKERS (SAVORY BISCUITS) 123
7.1 Value 123
7.2 Volume 129
7.3 Market Share 132
7.4 Distribution 134
7.5 Expenditure & consumption per head 135
7.6 ConsumerGraphics 138
CHAPTER 8 NORWAY MORNING GOODS 141
8.1 Value 141
8.2 Volume 146
8.3 Market Share 149
8.4 Distribution 151
8.5 Expenditure & consumption per head 152
8.6 ConsumerGraphics 155
CHAPTER 9 NORWAY SOCIOECONOMIC PROFILE 158
9.1 Country Overview 158
9.2 Key Facts 159
9.3 Political Overview 160
9.4 Norway Economic Overview 161
CHAPTER 10 NORWAY MACROECONOMIC PROFILE 162
10.1 Macroeconomic Indicators 162
CHAPTER 11 RESEARCH METHODOLOGY 169
11.1 Methodology overview 169
11.2 Secondary research 170
11.3 Market modelling 171
11.4 Primary research 172
11.5 Data finalisation 173
11.6 Ongoing research 173
CHAPTER 12 APPENDIX 174
12.1 Future readings 174
12.2 How to contact experts in your industry 174

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Norway Bakery & Cereals value, 2000-2005 (NKr m, nominal prices) 25
Table 4: Norway Bakery & Cereals value forecast, 2005-2010 (NKr m, nominal prices) 26
Table 5: Norway Bakery & Cereals value, 2000-2005 (NKr m, 2005 prices) 28
Table 6: Norway Bakery & Cereals value forecast, 2005-2010 (NKr m, 2005 prices) 28
Table 7: Norway Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Norway Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Norway Bakery & Cereals volume, 2000-2005 (Kg m) 31
Table 10: Norway Bakery & Cereals volume forecast, 2005-2010 (Kg m) 32
Table 11: Norway Bakery & Cereals brand share, by value, 2004-2005 (%) 35
Table 12: Norway Bakery & Cereals value, by brand, 2004-2005 (NKr m nominal prices) 36
Table 13: Norway Bakery & Cereals company share, by value, 2004-2005 (%) 37
Table 14: Norway Bakery & Cereals value, by company, 2004-2005 (NKr m nominal prices) 38
Table 15: Norway Bakery & Cereals distribution channels, by value, 2004-2005 (%) 39
Table 16: Norway Bakery & Cereals value, by distribution channel, 2004-2005 (NKr m nominal prices) 39
Table 17: Norway Bakery & Cereals expenditure per head, 2000-2005 (NKr, nominal prices) 40
Table 18: Norway Bakery & Cereals forecast expenditure per head, 2005-2010 (NKr, nominal prices) 41
Table 19: Norway Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 42
Table 20: Norway Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 43
Table 21: Norway Bakery & Cereals consumption per head, 2000-2005 (Kg) 44
Table 22: Norway Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 44
Table 23: Norway Bakery & Cereals value, by age group, 2005 45
Table 24: Norway Bakery & Cereals value, by income group, 2005 45
Table 25: Norway Bakery & Cereals value, by gender, 2005 46
Table 26: Norway Bakery & Cereals value, by marital status, 2005 46
Table 27: Norway Bakery & Cereals value, by size of household, 2005 46
Table 28: Norway Bakery & Cereals value, by urban/rural residence, 2005 47
Table 29: Norway Bread & rolls value, 2000-2005 (NKr m, nominal prices) 48
Table 30: Norway Bread & rolls value forecast, 2005-2010 (NKr m, nominal prices) 48
Table 31: Norway Bread & rolls value, 2000-2005 (NKr m, 2005 prices) 50
Table 32: Norway Bread & rolls value forecast, 2005-2010 (NKr m, 2005 prices) 50
Table 33: Norway Bread & rolls value, 2000-2005 (US$ m nominal prices) 51
Table 34: Norway Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 51
Table 35: Norway Bread & rolls volume, 2000-2005 (Kg m) 53
Table 36: Norway Bread & rolls volume forecast, 2005-2010 (Kg m) 53
Table 37: Norway Bread & rolls brand share, by value, 2004-2005 (%) 56
Table 38: Norway Bread & rolls value, by brand, 2004-2005 (NKr m nominal prices) 56
Table 39: Norway Bread & rolls company share, by value, 2004-2005 (%) 57
Table 40: Norway Bread & rolls value, by company, 2004-2005 (NKr m nominal prices) 57
Table 41: Norway Bread & rolls distribution channels, by value, 2004-2005 (%) 58
Table 42: Norway Bread & rolls value, by distribution channel, 2004-2005 (NKr m nominal prices)a 58
Table 43: Norway Bread & rolls expenditure per head, 2000-2005 (NKr, nominal prices) 59
Table 44: Norway Bread & rolls forecast expenditure per head, 2005-2010 (NKr, nominal prices) 59
Table 45: Norway Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 60
Table 46: Norway Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 60
Table 47: Norway Bread & rolls consumption per head, 2000-2005 (Kg) 61
Table 48: Norway Bread & rolls forecast consumption per head, 2005-2010 (Kg) 61
Table 49: Norway Bread & rolls value, by age group, 2005 62
Table 50: Norway Bread & rolls value, by income group, 2005 62
Table 51: Norway Bread & rolls value, by gender, 2005 63
Table 52: Norway Bread & rolls value, by marital status, 2005 63
Table 53: Norway Bread & rolls value, by size of household, 2005 63
Table 54: Norway Bread & rolls value, by urban/rural residence, 2005 64
Table 55: Norway Breakfast cereals value, 2000-2005 (NKr m, nominal prices) 65
Table 56: Norway Breakfast cereals value forecast, 2005-2010 (NKr m, nominal prices) 65
Table 57: Norway Breakfast cereals value, 2000-2005 (NKr m, 2005 prices) 67
Table 58: Norway Breakfast cereals value forecast, 2005-2010 (NKr m, 2005 prices) 67
Table 59: Norway Breakfast cereals value, 2000-2005 (US$ m nominal prices) 68
Table 60: Norway Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 68
Table 61: Norway Breakfast cereals volume, 2000-2005 (Kg m) 70
Table 62: Norway Breakfast cereals volume forecast, 2005-2010 (Kg m) 70
Table 63: Norway Breakfast cereals brand share, by value, 2004-2005 (%) 73
Table 64: Norway Breakfast cereals value, by brand, 2004-2005 (NKr m nominal prices) 73
Table 65: Norway Breakfast cereals company share, by value, 2004-2005 (%) 74
Table 66: Norway Breakfast cereals value, by company, 2004-2005 (NKr m nominal prices) 74
Table 67: Norway Breakfast cereals distribution channels, by value, 2004-2005 (%) 75
Table 68: Norway Breakfast cereals value, by distribution channel, 2004-2005 (NKr m nominal prices) 75
Table 69: Norway Breakfast cereals expenditure per head, 2000-2005 (NKr, nominal prices) 76
Table 70: Norway Breakfast cereals forecast expenditure per head, 2005-2010 (NKr, nominal prices) 76
Table 71: Norway Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 72: Norway Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 77
Table 73: Norway Breakfast cereals consumption per head, 2000-2005 (Kg) 78
Table 74: Norway Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 78
Table 75: Norway Breakfast cereals value, by age group, 2005 79
Table 76: Norway Breakfast cereals value, by income group, 2005 79
Table 77: Norway Breakfast cereals value, by gender, 2005 80
Table 78: Norway Breakfast cereals value, by marital status, 2005 80
Table 79: Norway Breakfast cereals value, by size of household, 2005 80
Table 80: Norway Breakfast cereals value, by urban/rural residence, 2005 81
Table 81: Norway Cakes & pastries value, 2000-2005 (NKr m, nominal prices) 82
Table 82: Norway Cakes & pastries value forecast, 2005-2010 (NKr m, nominal prices) 82
Table 83: Norway Cakes & pastries value, 2000-2005 (NKr m, 2005 prices) 84
Table 84: Norway Cakes & pastries value forecast, 2005-2010 (NKr m, 2005 prices) 84
Table 85: Norway Cakes & pastries value, 2000-2005 (US$ m nominal prices) 85
Table 86: Norway Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 85
Table 87: Norway Cakes & pastries volume, 2000-2005 (Kg m) 87
Table 88: Norway Cakes & pastries volume forecast, 2005-2010 (Kg m) 87
Table 89: Norway Cakes & pastries brand share, by value, 2004-2005 (%) 90
Table 90: Norway Cakes & pastries value, by brand, 2004-2005 (NKr m nominal prices) 90
Table 91: Norway Cakes & pastries company share, by value, 2004-2005 (%) 91
Table 92: Norway Cakes & pastries value, by company, 2004-2005 (NKr m nominal prices) 91
Table 93: Norway Cakes & pastries distribution channels, by value, 2004-2005 (%) 92
Table 94: Norway Cakes & pastries value, by distribution channel, 2004-2005 (NKr m nominal prices) 92
Table 95: Norway Cakes & pastries expenditure per head, 2000-2005 (NKr, nominal prices) 93
Table 96: Norway Cakes & pastries forecast expenditure per head, 2005-2010 (NKr, nominal prices) 93
Table 97: Norway Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 94
Table 98: Norway Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 94
Table 99: Norway Cakes & pastries consumption per head, 2000-2005 (Kg) 95
Table 100: Norway Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 95
Table 101: Norway Cakes & pastries value, by age group, 2005 96
Table 102: Norway Cakes & pastries value, by income group, 2005 96
Table 103: Norway Cakes & pastries value, by gender, 2005 97
Table 104: Norway Cakes & pastries value, by marital status, 2005 97
Table 105: Norway Cakes & pastries value, by size of household, 2005 97
Table 106: Norway Cakes & pastries value, by urban/rural residence, 2005 98
Table 107: Norway Cookies (sweet biscuits) value, 2000-2005 (NKr m, nominal prices) 99
Table 108: Norway Cookies (sweet biscuits) value forecast, 2005-2010 (NKr m, nominal prices) 100
Table 109: Norway Cookies (sweet biscuits) value, 2000-2005 (NKr m, 2005 prices) 102
Table 110: Norway Cookies (sweet biscuits) value forecast, 2005-2010 (NKr m, 2005 prices) 103
Table 111: Norway Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 104
Table 112: Norway Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 105
Table 113: Norway Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 107
Table 114: Norway Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 108
Table 115: Norway Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 111
Table 116: Norway Cookies (sweet biscuits) value, by brand, 2004-2005 (NKr m nominal prices) 111
Table 117: Norway Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 112
Table 118: Norway Cookies (sweet biscuits) value, by company, 2004-2005 (NKr m nominal prices) 112
Table 119: Norway Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 113
Table 120: Norway Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (NKr m nominal prices) 113
Table 121: Norway Cookies (sweet biscuits) expenditure per head, 2000-2005 (NKr, nominal prices) 114
Table 122: Norway Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (NKr, nominal prices) 115
Table 123: Norway Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 116
Table 124: Norway Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 117
Table 125: Norway Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 118
Table 126: Norway Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 119
Table 127: Norway Cookies (sweet biscuits) value, by age group, 2005 120
Table 128: Norway Cookies (sweet biscuits) value, by income group, 2005 120
Table 129: Norway Cookies (sweet biscuits) value, by gender, 2005 121
Table 130: Norway Cookies (sweet biscuits) value, by marital status, 2005 121
Table 131: Norway Cookies (sweet biscuits) value, by size of household, 2005 121
Table 132: Norway Cookies (sweet biscuits) value, by urban/rural residence, 2005 122
Table 133: Norway Crackers (savory biscuits) value, 2000-2005 (NKr m, nominal prices) 123
Table 134: Norway Crackers (savory biscuits) value forecast, 2005-2010 (NKr m, nominal prices) 124
Table 135: Norway Crackers (savory biscuits) value, 2000-2005 (NKr m, 2005 prices) 126
Table 136: Norway Crackers (savory biscuits) value forecast, 2005-2010 (NKr m, 2005 prices) 126
Table 137: Norway Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 127
Table 138: Norway Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 127
Table 139: Norway Crackers (savory biscuits) volume, 2000-2005 (Kg m) 129
Table 140: Norway Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 129
Table 141: Norway Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 132
Table 142: Norway Crackers (savory biscuits) value, by brand, 2004-2005 (NKr m nominal prices) 132
Table 143: Norway Crackers (savory biscuits) company share, by value, 2004-2005 (%) 133
Table 144: Norway Crackers (savory biscuits) value, by company, 2004-2005 (NKr m nominal prices) 133
Table 145: Norway Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 134
Table 146: Norway Crackers (savory biscuits) value, by distribution channel, 2004-2005 (NKr m nominal prices) 134
Table 147: Norway Crackers (savory biscuits) expenditure per head, 2000-2005 (NKr, nominal prices) 135
Table 148: Norway Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (NKr, nominal prices) 135
Table 149: Norway Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 136
Table 150: Norway Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 136
Table 151: Norway Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 137
Table 152: Norway Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 137
Table 153: Norway Crackers (savory biscuits) value, by age group, 2005 138
Table 154: Norway Crackers (savory biscuits) value, by income group, 2005 138
Table 155: Norway Crackers (savory biscuits) value, by gender, 2005 139
Table 156: Norway Crackers (savory biscuits) value, by marital status, 2005 139
Table 157: Norway Crackers (savory biscuits) value, by size of household, 2005 139
Table 158: Norway Crackers (savory biscuits) value, by urban/rural residence, 2005 140
Table 159: Norway Morning goods value, 2000-2005 (NKr m, nominal prices) 141
Table 160: Norway Morning goods value forecast, 2005-2010 (NKr m, nominal prices) 141
Table 161: Norway Morning goods value, 2000-2005 (NKr m, 2005 prices) 143
Table 162: Norway Morning goods value forecast, 2005-2010 (NKr m, 2005 prices) 143
Table 163: Norway Morning goods value, 2000-2005 (US$ m nominal prices) 144
Table 164: Norway Morning goods value forecast, 2005-2010 (US$ m nominal prices) 144
Table 165: Norway Morning goods volume, 2000-2005 (Kg m) 146
Table 166: Norway Morning goods volume forecast, 2005-2010 (Kg m) 146
Table 167: Norway Morning goods brand share, by value, 2004-2005 (%) 149
Table 168: Norway Morning goods value, by brand, 2004-2005 (NKr m nominal prices) 149
Table 169: Norway Morning goods company share, by value, 2004-2005 (%) 150
Table 170: Norway Morning goods value, by company, 2004-2005 (NKr m nominal prices) 150
Table 171: Norway Morning goods distribution channels, by value, 2004-2005 (%) 151
Table 172: Norway Morning goods value, by distribution channel, 2004-2005 (NKr m nominal prices) 151
Table 173: Norway Morning goods expenditure per head, 2000-2005 (NKr, nominal prices) 152
Table 174: Norway Morning goods forecast expenditure per head, 2005-2010 (NKr, nominal prices) 152
Table 175: Norway Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 153
Table 176: Norway Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 153
Table 177: Norway Morning goods consumption per head, 2000-2005 (Kg) 154
Table 178: Norway Morning goods forecast consumption per head, 2005-2010 (Kg) 154
Table 179: Norway Morning goods value, by age group, 2005 155
Table 180: Norway Morning goods value, by income group, 2005 155
Table 181: Norway Morning goods value, by gender, 2005 156
Table 182: Norway Morning goods value, by marital status, 2005 156
Table 183: Norway Morning goods value, by size of household, 2005 156
Table 184: Norway Morning goods value, by urban/rural residence, 2005 157
Table 185: Norway Key Facts 159
Table 186: Norway population, by age group, 2000-2005 (millions) 162
Table 187: Norway population forecast, by age group, 2005-2010 (millions) 163
Table 188: Norway population, by gender, 2000-2005 (millions) 163
Table 189: Norway population forecast, by gender, 2005-2010 (millions) 164
Table 190: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 164
Table 191: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 165
Table 192: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 165
Table 193: Norway nominal GDP forecast, 2005-2010 (NOK bn, nominal prices) 166
Table 194: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 166
Table 195: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 167
Table 196: Norway consumer price index, 2000-2005 (2000=100) 167
Table 197: Norway consumer price index, 2005-2010 (2000=100) 168
Table 198: Norway exchange rate, 2000-2005 168


LIST OF FIGURES
Figure 1: Norway Bakery & Cereals value & value forecast, 2000-2010 (NKr m, nominal prices) 27
Figure 2: Norway Bakery & Cereals category growth comparison, by value, 2000-2010 30
Figure 3: Norway Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 33
Figure 4: Norway Bakery & Cereals category growth comparison, by volume, 2000-2010 34
Figure 5: Norway Bread & rolls value & value forecast, 2000-2010 (NKr m, nominal prices) 49
Figure 6: Norway Bread & rolls segment growth comparison, by value, 2000-2010 52
Figure 7: Norway Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 54
Figure 8: Norway Bread & rolls category growth comparison, by volume, 2000-2010 55
Figure 9: Norway Breakfast cereals value & value forecast, 2000-2010 (NKr m, nominal prices) 66
Figure 10: Norway Breakfast cereals segment growth comparison, by value, 2000-2010 69
Figure 11: Norway Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 71
Figure 12: Norway Breakfast cereals category growth comparison, by volume, 2000-2010 72
Figure 13: Norway Cakes & pastries value & value forecast, 2000-2010 (NKr m, nominal prices) 83
Figure 14: Norway Cakes & pastries segment growth comparison, by value, 2000-2010 86
Figure 15: Norway Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 88
Figure 16: Norway Cakes & pastries category growth comparison, by volume, 2000-2010 89
Figure 17: Norway Cookies (sweet biscuits) value & value forecast, 2000-2010 (NKr m, nominal prices) 101
Figure 18: Norway Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 106
Figure 19: Norway Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 109
Figure 20: Norway Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 110
Figure 21: Norway Crackers (savory biscuits) value & value forecast, 2000-2010 (NKr m, nominal prices) 125
Figure 22: Norway Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 128
Figure 23: Norway Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 130
Figure 24: Norway Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 131
Figure 25: Norway Morning goods value & value forecast, 2000-2010 (NKr m, nominal prices) 142
Figure 26: Norway Morning goods segment growth comparison, by value, 2000-2010 145
Figure 27: Norway Morning goods volume & volume forecast, 2000-2010 (Kg m) 147
Figure 28: Norway Morning goods category growth comparison, by volume, 2000-2010 148
Figure 29: Map of Norway 159
Figure 30: Annual data review process 170

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