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Bakery and Cereals in Nigeria to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Nigeria.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic group.HighlightsThe market for Bakery and Cereals in Nigeria increased between 2000-2005, growing at an average annual rate of 4.7%.The leading company in the market in 2005 was Biggs.
The second-largest player was Altria Group, Inc.
with Tasty Cereal Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 NIGERIA BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 37
2.5 Expenditure & consumption per head 38
2.6 ConsumerGraphics 43
CHAPTER 3 NIGERIA BREAD & ROLLS 46
3.1 Value 46
3.2 Volume 51
3.3 Market Share 54
3.4 Distribution 56
3.5 Expenditure & consumption per head 57
3.6 ConsumerGraphics 60
CHAPTER 4 NIGERIA BREAKFAST CEREALS 63
4.1 Value 63
4.2 Volume 68
4.3 Market Share 71
4.4 Distribution 73
4.5 Expenditure & consumption per head 74
4.6 ConsumerGraphics 77
CHAPTER 5 NIGERIA CAKES & PASTRIES 80
5.1 Value 80
5.2 Volume 85
5.3 Market Share 88
5.4 Distribution 90
5.5 Expenditure & consumption per head 91
5.6 ConsumerGraphics 94
CHAPTER 6 NIGERIA COOKIES (SWEET BISCUITS) 97
6.1 Value 97
6.2 Volume 105
6.3 Market Share 109
6.4 Distribution 111
6.5 Expenditure & consumption per head 112
6.6 ConsumerGraphics 118
CHAPTER 7 NIGERIA CRACKERS (SAVORY BISCUITS) 121
7.1 Value 121
7.2 Volume 127
7.3 Market Share 130
7.4 Distribution 132
7.5 Expenditure & consumption per head 133
7.6 ConsumerGraphics 136
CHAPTER 8 NIGERIA MORNING GOODS 139
8.1 Value 139
8.2 Volume 144
8.3 Market Share 147
8.4 Distribution 149
8.5 Expenditure & consumption per head 150
8.6 ConsumerGraphics 153
CHAPTER 9 NIGERIA MACROECONOMIC PROFILE 156
9.1 Macroeconomic Indicators 156
CHAPTER 10 RESEARCH METHODOLOGY 163
10.1 Methodology overview 163
10.2 Secondary research 164
10.3 Market modelling 165
10.4 Primary research 166
10.5 Data finalisation 167
10.6 Ongoing research 167
CHAPTER 11 APPENDIX 168
11.1 Future readings 168
11.2 How to contact experts in your industry 168

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Nigeria Bakery & Cereals value, 2000-2005 (NGN m, nominal prices) 25
Table 4: Nigeria Bakery & Cereals value forecast, 2005-2010 (NGN m, nominal prices) 26
Table 5: Nigeria Bakery & Cereals value, 2000-2005 (NGN m, 2005 prices) 28
Table 6: Nigeria Bakery & Cereals value forecast, 2005-2010 (NGN m, 2005 prices) 28
Table 7: Nigeria Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Nigeria Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Nigeria Bakery & Cereals volume, 2000-2005 (Kg m) 31
Table 10: Nigeria Bakery & Cereals volume forecast, 2005-2010 (Kg m) 32
Table 11: Nigeria Bakery & Cereals brand share, by value, 2004-2005 (%) 35
Table 12: Nigeria Bakery & Cereals value, by brand, 2004-2005 (NGN m nominal prices) 35
Table 13: Nigeria Bakery & Cereals company share, by value, 2004-2005 (%) 36
Table 14: Nigeria Bakery & Cereals value, by company, 2004-2005 (NGN m nominal prices) 36
Table 15: Nigeria Bakery & Cereals distribution channels, by value, 2004-2005 (%) 37
Table 16: Nigeria Bakery & Cereals value, by distribution channel, 2004-2005 (NGN m nominal prices) 37
Table 17: Nigeria Bakery & Cereals expenditure per head, 2000-2005 (NGN, nominal prices) 38
Table 18: Nigeria Bakery & Cereals forecast expenditure per head, 2005-2010 (NGN, nominal prices) 39
Table 19: Nigeria Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 40
Table 20: Nigeria Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 41
Table 21: Nigeria Bakery & Cereals consumption per head, 2000-2005 (Kg) 42
Table 22: Nigeria Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 42
Table 23: Nigeria Bakery & Cereals value, by age group, 2005 43
Table 24: Nigeria Bakery & Cereals value, by income group, 2005 43
Table 25: Nigeria Bakery & Cereals value, by gender, 2005 44
Table 26: Nigeria Bakery & Cereals value, by marital status, 2005 44
Table 27: Nigeria Bakery & Cereals value, by size of household, 2005 44
Table 28: Nigeria Bakery & Cereals value, by urban/rural residence, 2005 45
Table 29: Nigeria Bread & rolls value, 2000-2005 (NGN m, nominal prices) 46
Table 30: Nigeria Bread & rolls value forecast, 2005-2010 (NGN m, nominal prices) 46
Table 31: Nigeria Bread & rolls value, 2000-2005 (NGN m, 2005 prices) 48
Table 32: Nigeria Bread & rolls value forecast, 2005-2010 (NGN m, 2005 prices) 48
Table 33: Nigeria Bread & rolls value, 2000-2005 (US$ m nominal prices) 49
Table 34: Nigeria Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 49
Table 35: Nigeria Bread & rolls volume, 2000-2005 (Kg m) 51
Table 36: Nigeria Bread & rolls volume forecast, 2005-2010 (Kg m) 51
Table 37: Nigeria Bread & rolls brand share, by value, 2004-2005 (%) 54
Table 38: Nigeria Bread & rolls value, by brand, 2004-2005 (NGN m nominal prices) 54
Table 39: Nigeria Bread & rolls company share, by value, 2004-2005 (%) 55
Table 40: Nigeria Bread & rolls value, by company, 2004-2005 (NGN m nominal prices) 55
Table 41: Nigeria Bread & rolls distribution channels, by value, 2004-2005 (%) 56
Table 42: Nigeria Bread & rolls value, by distribution channel, 2004-2005 (NGN m nominal prices) 56
Table 43: Nigeria Bread & rolls expenditure per head, 2000-2005 (NGN, nominal prices) 57
Table 44: Nigeria Bread & rolls forecast expenditure per head, 2005-2010 (NGN, nominal prices) 57
Table 45: Nigeria Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 58
Table 46: Nigeria Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 58
Table 47: Nigeria Bread & rolls consumption per head, 2000-2005 (Kg) 59
Table 48: Nigeria Bread & rolls forecast consumption per head, 2005-2010 (Kg) 59
Table 49: Nigeria Bread & rolls value, by age group, 2005 60
Table 50: Nigeria Bread & rolls value, by income group, 2005 60
Table 51: Nigeria Bread & rolls value, by gender, 2005 61
Table 52: Nigeria Bread & rolls value, by marital status, 2005 61
Table 53: Nigeria Bread & rolls value, by size of household, 2005 61
Table 54: Nigeria Bread & rolls value, by urban/rural residence, 2005 62
Table 55: Nigeria Breakfast cereals value, 2000-2005 (NGN m, nominal prices) 63
Table 56: Nigeria Breakfast cereals value forecast, 2005-2010 (NGN m, nominal prices) 63
Table 57: Nigeria Breakfast cereals value, 2000-2005 (NGN m, 2005 prices) 65
Table 58: Nigeria Breakfast cereals value forecast, 2005-2010 (NGN m, 2005 prices) 65
Table 59: Nigeria Breakfast cereals value, 2000-2005 (US$ m nominal prices) 66
Table 60: Nigeria Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 66
Table 61: Nigeria Breakfast cereals volume, 2000-2005 (Kg m) 68
Table 62: Nigeria Breakfast cereals volume forecast, 2005-2010 (Kg m) 68
Table 63: Nigeria Breakfast cereals brand share, by value, 2004-2005 (%) 71
Table 64: Nigeria Breakfast cereals value, by brand, 2004-2005 (NGN m nominal prices) 71
Table 65: Nigeria Breakfast cereals company share, by value, 2004-2005 (%) 72
Table 66: Nigeria Breakfast cereals value, by company, 2004-2005 (NGN m nominal prices) 72
Table 67: Nigeria Breakfast cereals distribution channels, by value, 2004-2005 (%) 73
Table 68: Nigeria Breakfast cereals value, by distribution channel, 2004-2005 (NGN m nominal prices) 73
Table 69: Nigeria Breakfast cereals expenditure per head, 2000-2005 (NGN, nominal prices) 74
Table 70: Nigeria Breakfast cereals forecast expenditure per head, 2005-2010 (NGN, nominal prices) 74
Table 71: Nigeria Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 75
Table 72: Nigeria Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 75
Table 73: Nigeria Breakfast cereals consumption per head, 2000-2005 (Kg) 76
Table 74: Nigeria Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 76
Table 75: Nigeria Breakfast cereals value, by age group, 2005 77
Table 76: Nigeria Breakfast cereals value, by income group, 2005 77
Table 77: Nigeria Breakfast cereals value, by gender, 2005 78
Table 78: Nigeria Breakfast cereals value, by marital status, 2005 78
Table 79: Nigeria Breakfast cereals value, by size of household, 2005 78
Table 80: Nigeria Breakfast cereals value, by urban/rural residence, 2005 79
Table 81: Nigeria Cakes & pastries value, 2000-2005 (NGN m, nominal prices) 80
Table 82: Nigeria Cakes & pastries value forecast, 2005-2010 (NGN m, nominal prices) 80
Table 83: Nigeria Cakes & pastries value, 2000-2005 (NGN m, 2005 prices) 82
Table 84: Nigeria Cakes & pastries value forecast, 2005-2010 (NGN m, 2005 prices) 82
Table 85: Nigeria Cakes & pastries value, 2000-2005 (US$ m nominal prices) 83
Table 86: Nigeria Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 83
Table 87: Nigeria Cakes & pastries volume, 2000-2005 (Kg m) 85
Table 88: Nigeria Cakes & pastries volume forecast, 2005-2010 (Kg m) 85
Table 89: Nigeria Cakes & pastries brand share, by value, 2004-2005 (%) 88
Table 90: Nigeria Cakes & pastries value, by brand, 2004-2005 (NGN m nominal prices) 88
Table 91: Nigeria Cakes & pastries company share, by value, 2004-2005 (%) 89
Table 92: Nigeria Cakes & pastries value, by company, 2004-2005 (NGN m nominal prices) 89
Table 93: Nigeria Cakes & pastries distribution channels, by value, 2004-2005 (%) 90
Table 94: Nigeria Cakes & pastries value, by distribution channel, 2004-2005 (NGN m nominal prices) 90
Table 95: Nigeria Cakes & pastries expenditure per head, 2000-2005 (NGN, nominal prices) 91
Table 96: Nigeria Cakes & pastries forecast expenditure per head, 2005-2010 (NGN, nominal prices) 91
Table 97: Nigeria Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 92
Table 98: Nigeria Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 92
Table 99: Nigeria Cakes & pastries consumption per head, 2000-2005 (Kg) 93
Table 100: Nigeria Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 93
Table 101: Nigeria Cakes & pastries value, by age group, 2005 94
Table 102: Nigeria Cakes & pastries value, by income group, 2005 94
Table 103: Nigeria Cakes & pastries value, by gender, 2005 95
Table 104: Nigeria Cakes & pastries value, by marital status, 2005 95
Table 105: Nigeria Cakes & pastries value, by size of household, 2005 95
Table 106: Nigeria Cakes & pastries value, by urban/rural residence, 2005 96
Table 107: Nigeria Cookies (sweet biscuits) value, 2000-2005 (NGN m, nominal prices) 97
Table 108: Nigeria Cookies (sweet biscuits) value forecast, 2005-2010 (NGN m, nominal prices) 98
Table 109: Nigeria Cookies (sweet biscuits) value, 2000-2005 (NGN m, 2005 prices) 100
Table 110: Nigeria Cookies (sweet biscuits) value forecast, 2005-2010 (NGN m, 2005 prices) 101
Table 111: Nigeria Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 102
Table 112: Nigeria Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 103
Table 113: Nigeria Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 105
Table 114: Nigeria Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 106
Table 115: Nigeria Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 109
Table 116: Nigeria Cookies (sweet biscuits) value, by brand, 2004-2005 (NGN m nominal prices) 109
Table 117: Nigeria Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 110
Table 118: Nigeria Cookies (sweet biscuits) value, by company, 2004-2005 (NGN m nominal prices) 110
Table 119: Nigeria Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 111
Table 120: Nigeria Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (NGN m nominal prices) 111
Table 121: Nigeria Cookies (sweet biscuits) expenditure per head, 2000-2005 (NGN, nominal prices) 112
Table 122: Nigeria Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (NGN, nominal prices) 113
Table 123: Nigeria Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 114
Table 124: Nigeria Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 115
Table 125: Nigeria Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 116
Table 126: Nigeria Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 117
Table 127: Nigeria Cookies (sweet biscuits) value, by age group, 2005 118
Table 128: Nigeria Cookies (sweet biscuits) value, by income group, 2005 118
Table 129: Nigeria Cookies (sweet biscuits) value, by gender, 2005 119
Table 130: Nigeria Cookies (sweet biscuits) value, by marital status, 2005 119
Table 131: Nigeria Cookies (sweet biscuits) value, by size of household, 2005 119
Table 132: Nigeria Cookies (sweet biscuits) value, by urban/rural residence, 2005 120
Table 133: Nigeria Crackers (savory biscuits) value, 2000-2005 (NGN m, nominal prices) 121
Table 134: Nigeria Crackers (savory biscuits) value forecast, 2005-2010 (NGN m, nominal prices) 122
Table 135: Nigeria Crackers (savory biscuits) value, 2000-2005 (NGN m, 2005 prices) 124
Table 136: Nigeria Crackers (savory biscuits) value forecast, 2005-2010 (NGN m, 2005 prices) 124
Table 137: Nigeria Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 125
Table 138: Nigeria Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 125
Table 139: Nigeria Crackers (savory biscuits) volume, 2000-2005 (Kg m) 127
Table 140: Nigeria Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 127
Table 141: Nigeria Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 130
Table 142: Nigeria Crackers (savory biscuits) value, by brand, 2004-2005 (NGN m nominal prices) 130
Table 143: Nigeria Crackers (savory biscuits) company share, by value, 2004-2005 (%) 131
Table 144: Nigeria Crackers (savory biscuits) value, by company, 2004-2005 (NGN m nominal prices) 131
Table 145: Nigeria Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 132
Table 146: Nigeria Crackers (savory biscuits) value, by distribution channel, 2004-2005 (NGN m nominal prices) 132
Table 147: Nigeria Crackers (savory biscuits) expenditure per head, 2000-2005 (NGN, nominal prices) 133
Table 148: Nigeria Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (NGN, nominal prices) 133
Table 149: Nigeria Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 134
Table 150: Nigeria Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 134
Table 151: Nigeria Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 135
Table 152: Nigeria Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 135
Table 153: Nigeria Crackers (savory biscuits) value, by age group, 2005 136
Table 154: Nigeria Crackers (savory biscuits) value, by income group, 2005 136
Table 155: Nigeria Crackers (savory biscuits) value, by gender, 2005 137
Table 156: Nigeria Crackers (savory biscuits) value, by marital status, 2005 137
Table 157: Nigeria Crackers (savory biscuits) value, by size of household, 2005 137
Table 158: Nigeria Crackers (savory biscuits) value, by urban/rural residence, 2005 138
Table 159: Nigeria Morning goods value, 2000-2005 (NGN m, nominal prices) 139
Table 160: Nigeria Morning goods value forecast, 2005-2010 (NGN m, nominal prices) 139
Table 161: Nigeria Morning goods value, 2000-2005 (NGN m, 2005 prices) 141
Table 162: Nigeria Morning goods value forecast, 2005-2010 (NGN m, 2005 prices) 141
Table 163: Nigeria Morning goods value, 2000-2005 (US$ m nominal prices) 142
Table 164: Nigeria Morning goods value forecast, 2005-2010 (US$ m nominal prices) 142
Table 165: Nigeria Morning goods volume, 2000-2005 (Kg m) 144
Table 166: Nigeria Morning goods volume forecast, 2005-2010 (Kg m) 144
Table 167: Nigeria Morning goods brand share, by value, 2004-2005 (%) 147
Table 168: Nigeria Morning goods value, by brand, 2004-2005 (NGN m nominal prices) 147
Table 169: Nigeria Morning goods company share, by value, 2004-2005 (%) 148
Table 170: Nigeria Morning goods value, by company, 2004-2005 (NGN m nominal prices) 148
Table 171: Nigeria Morning goods distribution channels, by value, 2004-2005 (%) 149
Table 172: Nigeria Morning goods value, by distribution channel, 2004-2005 (NGN m nominal prices) 149
Table 173: Nigeria Morning goods expenditure per head, 2000-2005 (NGN, nominal prices) 150
Table 174: Nigeria Morning goods forecast expenditure per head, 2005-2010 (NGN, nominal prices) 150
Table 175: Nigeria Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 151
Table 176: Nigeria Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 151
Table 177: Nigeria Morning goods consumption per head, 2000-2005 (Kg) 152
Table 178: Nigeria Morning goods forecast consumption per head, 2005-2010 (Kg) 152
Table 179: Nigeria Morning goods value, by age group, 2005 153
Table 180: Nigeria Morning goods value, by income group, 2005 153
Table 181: Nigeria Morning goods value, by gender, 2005 154
Table 182: Nigeria Morning goods value, by marital status, 2005 154
Table 183: Nigeria Morning goods value, by size of household, 2005 154
Table 184: Nigeria Morning goods value, by urban/rural residence, 2005 155
Table 185: Nigeria population, by age group, 2000-2005 (millions) 156
Table 186: Nigeria population forecast, by age group, 2005-2010 (millions) 157
Table 187: Nigeria population, by gender, 2000-2005 (millions) 157
Table 188: Nigeria population forecast, by gender, 2005-2010 (millions) 158
Table 189: Nigeria real GDP, 2000-2005 (NiN bn, 2005 prices) 158
Table 190: Nigeria real GDP forecast, 2005-2010 (NiN bn, 2005 prices) 159
Table 191: Nigeria nominal GDP, 2000-2005 (NiN bn, nominal prices) 159
Table 192: Nigeria nominal GDP forecast, 2005-2010 (NiN bn, nominal prices) 160
Table 193: Nigeria real GDP, 2000-2005 (US$ bn, 2005 prices) 160
Table 194: Nigeria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 161
Table 195: Nigeria consumer price index, 2000-2005 (2000=100) 161
Table 196: Nigeria consumer price index, 2005-2010 (2000=100) 162
Table 197: Nigeria exchange rate, 2000-2005 162


LIST OF FIGURES
Figure 1: Nigeria Bakery & Cereals value & value forecast, 2000-2010 (NGN m, nominal prices) 27
Figure 2: Nigeria Bakery & Cereals category growth comparison, by value, 2000-2010 30
Figure 3: Nigeria Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 33
Figure 4: Nigeria Bakery & Cereals category growth comparison, by volume, 2000-2010 34
Figure 5: Nigeria Bread & rolls value & value forecast, 2000-2010 (NGN m, nominal prices) 47
Figure 6: Nigeria Bread & rolls segment growth comparison, by value, 2000-2010 50
Figure 7: Nigeria Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 52
Figure 8: Nigeria Bread & rolls category growth comparison, by volume, 2000-2010 53
Figure 9: Nigeria Breakfast cereals value & value forecast, 2000-2010 (NGN m, nominal prices) 64
Figure 10: Nigeria Breakfast cereals segment growth comparison, by value, 2000-2010 67
Figure 11: Nigeria Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 69
Figure 12: Nigeria Breakfast cereals category growth comparison, by volume, 2000-2010 70
Figure 13: Nigeria Cakes & pastries value & value forecast, 2000-2010 (NGN m, nominal prices) 81
Figure 14: Nigeria Cakes & pastries segment growth comparison, by value, 2000-2010 84
Figure 15: Nigeria Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 86
Figure 16: Nigeria Cakes & pastries category growth comparison, by volume, 2000-2010 87
Figure 17: Nigeria Cookies (sweet biscuits) value & value forecast, 2000-2010 (NGN m, nominal prices) 99
Figure 18: Nigeria Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 104
Figure 19: Nigeria Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 107
Figure 20: Nigeria Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 108
Figure 21: Nigeria Crackers (savory biscuits) value & value forecast, 2000-2010 (NGN m, nominal prices) 123
Figure 22: Nigeria Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 126
Figure 23: Nigeria Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 128
Figure 24: Nigeria Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 129
Figure 25: Nigeria Morning goods value & value forecast, 2000-2010 (NGN m, nominal prices) 140
Figure 26: Nigeria Morning goods segment growth comparison, by value, 2000-2010 143
Figure 27: Nigeria Morning goods volume & volume forecast, 2000-2010 (Kg m) 145
Figure 28: Nigeria Morning goods category growth comparison, by volume, 2000-2010 146
Figure 29: Annual data review process 164

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