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Bakery and Cereals in New Zealand to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in New Zealand.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in New Zealand increased between 2000-2005, growing at an average annual rate of 3.7%.The leading company in the market in 2005 was Groupe Danone.
The second-largest player was Natures Fresh with Campbell Soup Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.


Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 21
What is this report about? 21
How to use this report 21
Definitions 21
CHAPTER 2 NEW ZEALAND BAKERY & CEREALS 26
2.1 Value 26
2.2 Volume 34
2.3 Market Share 38
2.4 Distribution 42
2.5 Expenditure & consumption per head 43
2.6 ConsumerGraphics 49
CHAPTER 3 NEW ZEALAND BREAD & ROLLS 52
3.1 Value 52
3.2 Volume 57
3.3 Market Share 60
3.4 Distribution 63
3.5 Expenditure & consumption per head 64
3.6 ConsumerGraphics 67
CHAPTER 4 NEW ZEALAND BREAKFAST CEREALS 70
4.1 Value 70
4.2 Volume 75
4.3 Market Share 78
4.4 Distribution 80
4.5 Expenditure & consumption per head 81
4.6 ConsumerGraphics 84
CHAPTER 5 NEW ZEALAND CAKES & PASTRIES 87
5.1 Value 87
5.2 Volume 92
5.3 Market Share 95
5.4 Distribution 97
5.5 Expenditure & consumption per head 98
5.6 ConsumerGraphics 101
CHAPTER 6 NEW ZEALAND COOKIES (SWEET BISCUITS) 104
6.1 Value 104
6.2 Volume 112
6.3 Market Share 116
6.4 Distribution 118
6.5 Expenditure & consumption per head 119
6.6 ConsumerGraphics 125
CHAPTER 7 NEW ZEALAND CRACKERS (SAVORY BISCUITS) 128
7.1 Value 128
7.2 Volume 134
7.3 Market Share 137
7.4 Distribution 139
7.5 Expenditure & consumption per head 140
7.6 ConsumerGraphics 143
CHAPTER 8 NEW ZEALAND MORNING GOODS 146
8.1 Value 146
8.2 Volume 151
8.3 Market Share 154
8.4 Distribution 156
8.5 Expenditure & consumption per head 157
8.6 ConsumerGraphics 160
CHAPTER 9 NEW ZEALAND SOCIOECONOMIC PROFILE 163
9.1 Country Overview 163
9.2 Key Facts 164
9.3 Political Overview 166
9.4 New Zealand Economic Overview 167
CHAPTER 10 NEW ZEALAND MACROECONOMIC PROFILE 168
10.1 Macroeconomic Indicators 168
CHAPTER 11 RESEARCH METHODOLOGY 174
11.1 Methodology overview 174
11.2 Secondary research 175
11.3 Market modelling 176
11.4 Primary research 177
11.5 Data finalisation 178
11.6 Ongoing research 178
CHAPTER 12 APPENDIX 179
12.1 Future readings 179
12.2 How to contact experts in your industry 179

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 22
Table 2: Bakery & Cereals distribution channels 24
Table 3: New Zealand Bakery & Cereals value, 2000-2005 (NZ$ m, nominal prices) 26
Table 4: New Zealand Bakery & Cereals value forecast, 2005-2010 (NZ$ m, nominal prices) 27
Table 5: New Zealand Bakery & Cereals value, 2000-2005 (NZ$ m, 2005 prices) 29
Table 6: New Zealand Bakery & Cereals value forecast, 2005-2010 (NZ$ m, 2005 prices) 30
Table 7: New Zealand Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 31
Table 8: New Zealand Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 32
Table 9: New Zealand Bakery & Cereals volume, 2000-2005 (Kg m) 34
Table 10: New Zealand Bakery & Cereals volume forecast, 2005-2010 (Kg m) 35
Table 11: New Zealand Bakery & Cereals brand share, by value, 2004-2005 (%) 38
Table 12: New Zealand Bakery & Cereals value, by brand, 2004-2005 (NZ$ m nominal prices) 39
Table 13: New Zealand Bakery & Cereals company share, by value, 2004-2005 (%) 40
Table 14: New Zealand Bakery & Cereals value, by company, 2004-2005 (NZ$ m nominal prices) 41
Table 15: New Zealand Bakery & Cereals distribution channels, by value, 2004-2005 (%) 42
Table 16: New Zealand Bakery & Cereals value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 42
Table 17: New Zealand Bakery & Cereals expenditure per head, 2000-2005 (NZ$, nominal prices) 43
Table 18: New Zealand Bakery & Cereals forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 44
Table 19: New Zealand Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 45
Table 20: New Zealand Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 21: New Zealand Bakery & Cereals consumption per head, 2000-2005 (Kg) 47
Table 22: New Zealand Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 48
Table 23: New Zealand Bakery & Cereals value, by age group, 2005 49
Table 24: New Zealand Bakery & Cereals value, by income group, 2005 49
Table 25: New Zealand Bakery & Cereals value, by gender, 2005 50
Table 26: New Zealand Bakery & Cereals value, by marital status, 2005 50
Table 27: New Zealand Bakery & Cereals value, by size of household, 2005 50
Table 28: New Zealand Bakery & Cereals value, by urban/rural residence, 2005 51
Table 29: New Zealand Bread & rolls value, 2000-2005 (NZ$ m, nominal prices) 52
Table 30: New Zealand Bread & rolls value forecast, 2005-2010 (NZ$ m, nominal prices) 52
Table 31: New Zealand Bread & rolls value, 2000-2005 (NZ$ m, 2005 prices) 54
Table 32: New Zealand Bread & rolls value forecast, 2005-2010 (NZ$ m, 2005 prices) 54
Table 33: New Zealand Bread & rolls value, 2000-2005 (US$ m nominal prices) 55
Table 34: New Zealand Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 55
Table 35: New Zealand Bread & rolls volume, 2000-2005 (Kg m) 57
Table 36: New Zealand Bread & rolls volume forecast, 2005-2010 (Kg m) 57
Table 37: New Zealand Bread & rolls brand share, by value, 2004-2005 (%) 60
Table 38: New Zealand Bread & rolls value, by brand, 2004-2005 (NZ$ m nominal prices) 61
Table 39: New Zealand Bread & rolls company share, by value, 2004-2005 (%) 62
Table 40: New Zealand Bread & rolls value, by company, 2004-2005 (NZ$ m nominal prices) 62
Table 41: New Zealand Bread & rolls distribution channels, by value, 2004-2005 (%) 63
Table 42: New Zealand Bread & rolls value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 63
Table 43: New Zealand Bread & rolls expenditure per head, 2000-2005 (NZ$, nominal prices) 64
Table 44: New Zealand Bread & rolls forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 64
Table 45: New Zealand Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 65
Table 46: New Zealand Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 65
Table 47: New Zealand Bread & rolls consumption per head, 2000-2005 (Kg) 66
Table 48: New Zealand Bread & rolls forecast consumption per head, 2005-2010 (Kg) 66
Table 49: New Zealand Bread & rolls value, by age group, 2005 67
Table 50: New Zealand Bread & rolls value, by income group, 2005 67
Table 51: New Zealand Bread & rolls value, by gender, 2005 68
Table 52: New Zealand Bread & rolls value, by marital status, 2005 68
Table 53: New Zealand Bread & rolls value, by size of household, 2005 68
Table 54: New Zealand Bread & rolls value, by urban/rural residence, 2005 69
Table 55: New Zealand Breakfast cereals value, 2000-2005 (NZ$ m, nominal prices) 70
Table 56: New Zealand Breakfast cereals value forecast, 2005-2010 (NZ$ m, nominal prices) 70
Table 57: New Zealand Breakfast cereals value, 2000-2005 (NZ$ m, 2005 prices) 72
Table 58: New Zealand Breakfast cereals value forecast, 2005-2010 (NZ$ m, 2005 prices) 72
Table 59: New Zealand Breakfast cereals value, 2000-2005 (US$ m nominal prices) 73
Table 60: New Zealand Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 73
Table 61: New Zealand Breakfast cereals volume, 2000-2005 (Kg m) 75
Table 62: New Zealand Breakfast cereals volume forecast, 2005-2010 (Kg m) 75
Table 63: New Zealand Breakfast cereals brand share, by value, 2004-2005 (%) 78
Table 64: New Zealand Breakfast cereals value, by brand, 2004-2005 (NZ$ m nominal prices) 78
Table 65: New Zealand Breakfast cereals company share, by value, 2004-2005 (%) 79
Table 66: New Zealand Breakfast cereals value, by company, 2004-2005 (NZ$ m nominal prices) 79
Table 67: New Zealand Breakfast cereals distribution channels, by value, 2004-2005 (%) 80
Table 68: New Zealand Breakfast cereals value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 80
Table 69: New Zealand Breakfast cereals expenditure per head, 2000-2005 (NZ$, nominal prices) 81
Table 70: New Zealand Breakfast cereals forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 81
Table 71: New Zealand Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 82
Table 72: New Zealand Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 82
Table 73: New Zealand Breakfast cereals consumption per head, 2000-2005 (Kg) 83
Table 74: New Zealand Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 83
Table 75: New Zealand Breakfast cereals value, by age group, 2005 84
Table 76: New Zealand Breakfast cereals value, by income group, 2005 84
Table 77: New Zealand Breakfast cereals value, by gender, 2005 85
Table 78: New Zealand Breakfast cereals value, by marital status, 2005 85
Table 79: New Zealand Breakfast cereals value, by size of household, 2005 85
Table 80: New Zealand Breakfast cereals value, by urban/rural residence, 2005 86
Table 81: New Zealand Cakes & pastries value, 2000-2005 (NZ$ m, nominal prices) 87
Table 82: New Zealand Cakes & pastries value forecast, 2005-2010 (NZ$ m, nominal prices) 87
Table 83: New Zealand Cakes & pastries value, 2000-2005 (NZ$ m, 2005 prices) 89
Table 84: New Zealand Cakes & pastries value forecast, 2005-2010 (NZ$ m, 2005 prices) 89
Table 85: New Zealand Cakes & pastries value, 2000-2005 (US$ m nominal prices) 90
Table 86: New Zealand Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 90
Table 87: New Zealand Cakes & pastries volume, 2000-2005 (Kg m) 92
Table 88: New Zealand Cakes & pastries volume forecast, 2005-2010 (Kg m) 92
Table 89: New Zealand Cakes & pastries brand share, by value, 2004-2005 (%) 95
Table 90: New Zealand Cakes & pastries value, by brand, 2004-2005 (NZ$ m nominal prices) 95
Table 91: New Zealand Cakes & pastries company share, by value, 2004-2005 (%) 96
Table 92: New Zealand Cakes & pastries value, by company, 2004-2005 (NZ$ m nominal prices) 96
Table 93: New Zealand Cakes & pastries distribution channels, by value, 2004-2005 (%) 97
Table 94: New Zealand Cakes & pastries value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 97
Table 95: New Zealand Cakes & pastries expenditure per head, 2000-2005 (NZ$, nominal prices) 98
Table 96: New Zealand Cakes & pastries forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 98
Table 97: New Zealand Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 98: New Zealand Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 99: New Zealand Cakes & pastries consumption per head, 2000-2005 (Kg) 100
Table 100: New Zealand Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 100
Table 101: New Zealand Cakes & pastries value, by age group, 2005 101
Table 102: New Zealand Cakes & pastries value, by income group, 2005 101
Table 103: New Zealand Cakes & pastries value, by gender, 2005 102
Table 104: New Zealand Cakes & pastries value, by marital status, 2005 102
Table 105: New Zealand Cakes & pastries value, by size of household, 2005 102
Table 106: New Zealand Cakes & pastries value, by urban/rural residence, 2005 103
Table 107: New Zealand Cookies (sweet biscuits) value, 2000-2005 (NZ$ m, nominal prices) 104
Table 108: New Zealand Cookies (sweet biscuits) value forecast, 2005-2010 (NZ$ m, nominal prices) 105
Table 109: New Zealand Cookies (sweet biscuits) value, 2000-2005 (NZ$ m, 2005 prices) 107
Table 110: New Zealand Cookies (sweet biscuits) value forecast, 2005-2010 (NZ$ m, 2005 prices) 108
Table 111: New Zealand Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 109
Table 112: New Zealand Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 110
Table 113: New Zealand Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 112
Table 114: New Zealand Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 113
Table 115: New Zealand Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 116
Table 116: New Zealand Cookies (sweet biscuits) value, by brand, 2004-2005 (NZ$ m nominal prices) 116
Table 117: New Zealand Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 117
Table 118: New Zealand Cookies (sweet biscuits) value, by company, 2004-2005 (NZ$ m nominal prices) 117
Table 119: New Zealand Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 118
Table 120: New Zealand Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 118
Table 121: New Zealand Cookies (sweet biscuits) expenditure per head, 2000-2005 (NZ$, nominal prices) 119
Table 122: New Zealand Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 120
Table 123: New Zealand Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 121
Table 124: New Zealand Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 122
Table 125: New Zealand Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 123
Table 126: New Zealand Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 124
Table 127: New Zealand Cookies (sweet biscuits) value, by age group, 2005 125
Table 128: New Zealand Cookies (sweet biscuits) value, by income group, 2005 125
Table 129: New Zealand Cookies (sweet biscuits) value, by gender, 2005 126
Table 130: New Zealand Cookies (sweet biscuits) value, by marital status, 2005 126
Table 131: New Zealand Cookies (sweet biscuits) value, by size of household, 2005 126
Table 132: New Zealand Cookies (sweet biscuits) value, by urban/rural residence, 2005 127
Table 133: New Zealand Crackers (savory biscuits) value, 2000-2005 (NZ$ m, nominal prices) 128
Table 134: New Zealand Crackers (savory biscuits) value forecast, 2005-2010 (NZ$ m, nominal prices) 129
Table 135: New Zealand Crackers (savory biscuits) value, 2000-2005 (NZ$ m, 2005 prices) 131
Table 136: New Zealand Crackers (savory biscuits) value forecast, 2005-2010 (NZ$ m, 2005 prices) 131
Table 137: New Zealand Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 132
Table 138: New Zealand Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 132
Table 139: New Zealand Crackers (savory biscuits) volume, 2000-2005 (Kg m) 134
Table 140: New Zealand Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 134
Table 141: New Zealand Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 137
Table 142: New Zealand Crackers (savory biscuits) value, by brand, 2004-2005 (NZ$ m nominal prices) 137
Table 143: New Zealand Crackers (savory biscuits) company share, by value, 2004-2005 (%) 138
Table 144: New Zealand Crackers (savory biscuits) value, by company, 2004-2005 (NZ$ m nominal prices) 138
Table 145: New Zealand Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 139
Table 146: New Zealand Crackers (savory biscuits) value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 139
Table 147: New Zealand Crackers (savory biscuits) expenditure per head, 2000-2005 (NZ$, nominal prices) 140
Table 148: New Zealand Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 140
Table 149: New Zealand Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 141
Table 150: New Zealand Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 141
Table 151: New Zealand Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 142
Table 152: New Zealand Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 142
Table 153: New Zealand Crackers (savory biscuits) value, by age group, 2005 143
Table 154: New Zealand Crackers (savory biscuits) value, by income group, 2005 143
Table 155: New Zealand Crackers (savory biscuits) value, by gender, 2005 144
Table 156: New Zealand Crackers (savory biscuits) value, by marital status, 2005 144
Table 157: New Zealand Crackers (savory biscuits) value, by size of household, 2005 144
Table 158: New Zealand Crackers (savory biscuits) value, by urban/rural residence, 2005 145
Table 159: New Zealand Morning goods value, 2000-2005 (NZ$ m, nominal prices) 146
Table 160: New Zealand Morning goods value forecast, 2005-2010 (NZ$ m, nominal prices) 146
Table 161: New Zealand Morning goods value, 2000-2005 (NZ$ m, 2005 prices) 148
Table 162: New Zealand Morning goods value forecast, 2005-2010 (NZ$ m, 2005 prices) 148
Table 163: New Zealand Morning goods value, 2000-2005 (US$ m nominal prices) 149
Table 164: New Zealand Morning goods value forecast, 2005-2010 (US$ m nominal prices) 149
Table 165: New Zealand Morning goods volume, 2000-2005 (Kg m) 151
Table 166: New Zealand Morning goods volume forecast, 2005-2010 (Kg m) 151
Table 167: New Zealand Morning goods brand share, by value, 2004-2005 (%) 154
Table 168: New Zealand Morning goods value, by brand, 2004-2005 (NZ$ m nominal prices) 154
Table 169: New Zealand Morning goods company share, by value, 2004-2005 (%) 155
Table 170: New Zealand Morning goods value, by company, 2004-2005 (NZ$ m nominal prices) 155
Table 171: New Zealand Morning goods distribution channels, by value, 2004-2005 (%) 156
Table 172: New Zealand Morning goods value, by distribution channel, 2004-2005 (NZ$ m nominal prices) 156
Table 173: New Zealand Morning goods expenditure per head, 2000-2005 (NZ$, nominal prices) 157
Table 174: New Zealand Morning goods forecast expenditure per head, 2005-2010 (NZ$, nominal prices) 157
Table 175: New Zealand Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 158
Table 176: New Zealand Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 158
Table 177: New Zealand Morning goods consumption per head, 2000-2005 (Kg) 159
Table 178: New Zealand Morning goods forecast consumption per head, 2005-2010 (Kg) 159
Table 179: New Zealand Morning goods value, by age group, 2005 160
Table 180: New Zealand Morning goods value, by income group, 2005 160
Table 181: New Zealand Morning goods value, by gender, 2005 161
Table 182: New Zealand Morning goods value, by marital status, 2005 161
Table 183: New Zealand Morning goods value, by size of household, 2005 161
Table 184: New Zealand Morning goods value, by urban/rural residence, 2005 162
Table 185: New Zealand Key Facts 164
Table 186: New Zealand population, by age group, 2000-2005 (millions) 168
Table 187: New Zealand population forecast, by age group, 2005-2010 (millions) 169
Table 188: New Zealand population, by gender, 2000-2005 (millions) 169
Table 189: New Zealand population forecast, by gender, 2005-2010 (millions) 170
Table 190: New Zealand real GDP, 2000-2005 (NZD bn, 2005 prices) 170
Table 191: New Zealand real GDP forecast, 2005-2010 (NZD bn, 2005 prices) 170
Table 192: New Zealand nominal GDP, 2000-2005 (NZD bn, nominal prices) 171
Table 193: New Zealand nominal GDP forecast, 2005-2010 (NZD bn, nominal prices) 171
Table 194: New Zealand real GDP, 2000-2005 (US$ bn, 2005 prices) 171
Table 195: New Zealand real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 172
Table 196: New Zealand consumer price index, 2000-2005 (2000=100) 172
Table 197: New Zealand consumer price index, 2005-2010 (2000=100) 172
Table 198: New Zealand exchange rate, 2000-2005 173


LIST OF FIGURES
Figure 1: New Zealand Bakery & Cereals value & value forecast, 2000-2010 (NZ$ m, nominal prices) 28
Figure 2: New Zealand Bakery & Cereals category growth comparison, by value, 2000-2010 33
Figure 3: New Zealand Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 36
Figure 4: New Zealand Bakery & Cereals category growth comparison, by volume, 2000-2010 37
Figure 5: New Zealand Bread & rolls value & value forecast, 2000-2010 (NZ$ m, nominal prices) 53
Figure 6: New Zealand Bread & rolls segment growth comparison, by value, 2000-2010 56
Figure 7: New Zealand Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 58
Figure 8: New Zealand Bread & rolls category growth comparison, by volume, 2000-2010 59
Figure 9: New Zealand Breakfast cereals value & value forecast, 2000-2010 (NZ$ m, nominal prices) 71
Figure 10: New Zealand Breakfast cereals segment growth comparison, by value, 2000-2010 74
Figure 11: New Zealand Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 76
Figure 12: New Zealand Breakfast cereals category growth comparison, by volume, 2000-2010 77
Figure 13: New Zealand Cakes & pastries value & value forecast, 2000-2010 (NZ$ m, nominal prices) 88
Figure 14: New Zealand Cakes & pastries segment growth comparison, by value, 2000-2010 91
Figure 15: New Zealand Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 93
Figure 16: New Zealand Cakes & pastries category growth comparison, by volume, 2000-2010 94
Figure 17: New Zealand Cookies (sweet biscuits) value & value forecast, 2000-2010 (NZ$ m, nominal prices) 106
Figure 18: New Zealand Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 111
Figure 19: New Zealand Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 114
Figure 20: New Zealand Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 115
Figure 21: New Zealand Crackers (savory biscuits) value & value forecast, 2000-2010 (NZ$ m, nominal prices) 130
Figure 22: New Zealand Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 133
Figure 23: New Zealand Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 135
Figure 24: New Zealand Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 136
Figure 25: New Zealand Morning goods value & value forecast, 2000-2010 (NZ$ m, nominal prices) 147
Figure 26: New Zealand Morning goods segment growth comparison, by value, 2000-2010 150
Figure 27: New Zealand Morning goods volume & volume forecast, 2000-2010 (Kg m) 152
Figure 28: New Zealand Morning goods category growth comparison, by volume, 2000-2010 153
Figure 29: Map of New Zealand 165
Figure 30: Annual data review process 175

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