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Bakery and Cereals in Morocco to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Morocco.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Morocco increased between 2000-2005, growing at an average annual rate of 11.2%.The leading company in the market in 2005 was Philip Morris.
The second-largest player was Kellogg Company with Artisanal producers in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 MOROCCO BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 32
2.3 Market Share 36
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44
CHAPTER 3 MOROCCO BREAD & ROLLS 47
3.1 Value 47
3.2 Volume 52
3.3 Market Share 55
3.4 Distribution 57
3.5 Expenditure & consumption per head 58
3.6 ConsumerGraphics 61
CHAPTER 4 MOROCCO BREAKFAST CEREALS 64
4.1 Value 64
4.2 Volume 69
4.3 Market Share 72
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 78
CHAPTER 5 MOROCCO CAKES & PASTRIES 81
5.1 Value 81
5.2 Volume 86
5.3 Market Share 89
5.4 Distribution 91
5.5 Expenditure & consumption per head 92
5.6 ConsumerGraphics 95
CHAPTER 6 MOROCCO COOKIES (SWEET BISCUITS) 98
6.1 Value 98
6.2 Volume 106
6.3 Market Share 110
6.4 Distribution 112
6.5 Expenditure & consumption per head 113
6.6 ConsumerGraphics 119
CHAPTER 7 MOROCCO CRACKERS (SAVORY BISCUITS) 122
7.1 Value 122
7.2 Volume 128
7.3 Market Share 131
7.4 Distribution 133
7.5 Expenditure & consumption per head 134
7.6 ConsumerGraphics 137
CHAPTER 8 MOROCCO MORNING GOODS 140
8.1 Value 140
8.2 Volume 145
8.3 Market Share 148
8.4 Distribution 150
8.5 Expenditure & consumption per head 151
8.6 ConsumerGraphics 154
CHAPTER 9 MOROCCO SOCIOECONOMIC PROFILE 157
9.1 Country Overview 157
9.2 Key Facts 158
9.3 Political Overview 159
9.4 Morocco Economic Overview 160
CHAPTER 10 MOROCCO MACROECONOMIC PROFILE 161
10.1 Macroeconomic Indicators 161
CHAPTER 11 RESEARCH METHODOLOGY 167
11.1 Methodology overview 167
11.2 Secondary research 168
11.3 Market modelling 169
11.4 Primary research 170
11.5 Data finalisation 171
11.6 Ongoing research 171
CHAPTER 12 APPENDIX 172
12.1 Future readings 172
12.2 How to contact experts in your industry 172

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Morocco Bakery & Cereals value, 2000-2005 (MAD m, nominal prices) 25
Table 4: Morocco Bakery & Cereals value forecast, 2005-2010 (MAD m, nominal prices) 26
Table 5: Morocco Bakery & Cereals value, 2000-2005 (MAD m, 2005 prices) 28
Table 6: Morocco Bakery & Cereals value forecast, 2005-2010 (MAD m, 2005 prices) 28
Table 7: Morocco Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Morocco Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 30
Table 9: Morocco Bakery & Cereals volume, 2000-2005 (Kg m) 32
Table 10: Morocco Bakery & Cereals volume forecast, 2005-2010 (Kg m) 33
Table 11: Morocco Bakery & Cereals brand share, by value, 2004-2005 (%) 36
Table 12: Morocco Bakery & Cereals value, by brand, 2004-2005 (MAD m nominal prices) 36
Table 13: Morocco Bakery & Cereals company share, by value, 2004-2005 (%) 37
Table 14: Morocco Bakery & Cereals value, by company, 2004-2005 (MAD m nominal prices) 37
Table 15: Morocco Bakery & Cereals distribution channels, by value, 2004-2005 (%) 38
Table 16: Morocco Bakery & Cereals value, by distribution channel, 2004-2005 (MAD m nominal prices) 38
Table 17: Morocco Bakery & Cereals expenditure per head, 2000-2005 (MAD, nominal prices) 39
Table 18: Morocco Bakery & Cereals forecast expenditure per head, 2005-2010 (MAD, nominal prices) 40
Table 19: Morocco Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Morocco Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Morocco Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 22: Morocco Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 23: Morocco Bakery & Cereals value, by age group, 2005 44
Table 24: Morocco Bakery & Cereals value, by income group, 2005 44
Table 25: Morocco Bakery & Cereals value, by gender, 2005 45
Table 26: Morocco Bakery & Cereals value, by marital status, 2005 45
Table 27: Morocco Bakery & Cereals value, by size of household, 2005 46
Table 28: Morocco Bakery & Cereals value, by urban/rural residence, 2005 46
Table 29: Morocco Bread & rolls value, 2000-2005 (MAD m, nominal prices) 47
Table 30: Morocco Bread & rolls value forecast, 2005-2010 (MAD m, nominal prices) 47
Table 31: Morocco Bread & rolls value, 2000-2005 (MAD m, 2005 prices) 49
Table 32: Morocco Bread & rolls value forecast, 2005-2010 (MAD m, 2005 prices) 49
Table 33: Morocco Bread & rolls value, 2000-2005 (US$ m nominal prices) 50
Table 34: Morocco Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 50
Table 35: Morocco Bread & rolls volume, 2000-2005 (Kg m) 52
Table 36: Morocco Bread & rolls volume forecast, 2005-2010 (Kg m) 52
Table 37: Morocco Bread & rolls brand share, by value, 2004-2005 (%) 55
Table 38: Morocco Bread & rolls value, by brand, 2004-2005 (MAD m nominal prices) 55
Table 39: Morocco Bread & rolls company share, by value, 2004-2005 (%) 56
Table 40: Morocco Bread & rolls value, by company, 2004-2005 (MAD m nominal prices) 56
Table 41: Morocco Bread & rolls distribution channels, by value, 2004-2005 (%) 57
Table 42: Morocco Bread & rolls value, by distribution channel, 2004-2005 (MAD m nominal prices) 57
Table 43: Morocco Bread & rolls expenditure per head, 2000-2005 (MAD, nominal prices) 58
Table 44: Morocco Bread & rolls forecast expenditure per head, 2005-2010 (MAD, nominal prices) 58
Table 45: Morocco Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 59
Table 46: Morocco Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 59
Table 47: Morocco Bread & rolls consumption per head, 2000-2005 (Kg) 60
Table 48: Morocco Bread & rolls forecast consumption per head, 2005-2010 (Kg) 60
Table 49: Morocco Bread & rolls value, by age group, 2005 61
Table 50: Morocco Bread & rolls value, by income group, 2005 61
Table 51: Morocco Bread & rolls value, by gender, 2005 62
Table 52: Morocco Bread & rolls value, by marital status, 2005 62
Table 53: Morocco Bread & rolls value, by size of household, 2005 63
Table 54: Morocco Bread & rolls value, by urban/rural residence, 2005 63
Table 55: Morocco Breakfast cereals value, 2000-2005 (MAD m, nominal prices) 64
Table 56: Morocco Breakfast cereals value forecast, 2005-2010 (MAD m, nominal prices) 64
Table 57: Morocco Breakfast cereals value, 2000-2005 (MAD m, 2005 prices) 66
Table 58: Morocco Breakfast cereals value forecast, 2005-2010 (MAD m, 2005 prices) 66
Table 59: Morocco Breakfast cereals value, 2000-2005 (US$ m nominal prices) 67
Table 60: Morocco Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 67
Table 61: Morocco Breakfast cereals volume, 2000-2005 (Kg m) 69
Table 62: Morocco Breakfast cereals volume forecast, 2005-2010 (Kg m) 69
Table 63: Morocco Breakfast cereals brand share, by value, 2004-2005 (%) 72
Table 64: Morocco Breakfast cereals value, by brand, 2004-2005 (MAD m nominal prices) 72
Table 65: Morocco Breakfast cereals company share, by value, 2004-2005 (%) 73
Table 66: Morocco Breakfast cereals value, by company, 2004-2005 (MAD m nominal prices) 73
Table 67: Morocco Breakfast cereals distribution channels, by value, 2004-2005 (%) 74
Table 68: Morocco Breakfast cereals value, by distribution channel, 2004-2005 (MAD m nominal prices) 74
Table 69: Morocco Breakfast cereals expenditure per head, 2000-2005 (MAD, nominal prices) 75
Table 70: Morocco Breakfast cereals forecast expenditure per head, 2005-2010 (MAD, nominal prices) 75
Table 71: Morocco Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 76
Table 72: Morocco Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 76
Table 73: Morocco Breakfast cereals consumption per head, 2000-2005 (Kg) 77
Table 74: Morocco Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 77
Table 75: Morocco Breakfast cereals value, by age group, 2005 78
Table 76: Morocco Breakfast cereals value, by income group, 2005 78
Table 77: Morocco Breakfast cereals value, by gender, 2005 79
Table 78: Morocco Breakfast cereals value, by marital status, 2005 79
Table 79: Morocco Breakfast cereals value, by size of household, 2005 80
Table 80: Morocco Breakfast cereals value, by urban/rural residence, 2005 80
Table 81: Morocco Cakes & pastries value, 2000-2005 (MAD m, nominal prices) 81
Table 82: Morocco Cakes & pastries value forecast, 2005-2010 (MAD m, nominal prices) 81
Table 83: Morocco Cakes & pastries value, 2000-2005 (MAD m, 2005 prices) 83
Table 84: Morocco Cakes & pastries value forecast, 2005-2010 (MAD m, 2005 prices) 83
Table 85: Morocco Cakes & pastries value, 2000-2005 (US$ m nominal prices) 84
Table 86: Morocco Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 84
Table 87: Morocco Cakes & pastries volume, 2000-2005 (Kg m) 86
Table 88: Morocco Cakes & pastries volume forecast, 2005-2010 (Kg m) 86
Table 89: Morocco Cakes & pastries brand share, by value, 2004-2005 (%) 89
Table 90: Morocco Cakes & pastries value, by brand, 2004-2005 (MAD m nominal prices) 89
Table 91: Morocco Cakes & pastries company share, by value, 2004-2005 (%) 90
Table 92: Morocco Cakes & pastries value, by company, 2004-2005 (MAD m nominal prices) 90
Table 93: Morocco Cakes & pastries distribution channels, by value, 2004-2005 (%) 91
Table 94: Morocco Cakes & pastries value, by distribution channel, 2004-2005 (MAD m nominal prices) 91
Table 95: Morocco Cakes & pastries expenditure per head, 2000-2005 (MAD, nominal prices) 92
Table 96: Morocco Cakes & pastries forecast expenditure per head, 2005-2010 (MAD, nominal prices) 92
Table 97: Morocco Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 93
Table 98: Morocco Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 93
Table 99: Morocco Cakes & pastries consumption per head, 2000-2005 (Kg) 94
Table 100: Morocco Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 94
Table 101: Morocco Cakes & pastries value, by age group, 2005 95
Table 102: Morocco Cakes & pastries value, by income group, 2005 95
Table 103: Morocco Cakes & pastries value, by gender, 2005 96
Table 104: Morocco Cakes & pastries value, by marital status, 2005 96
Table 105: Morocco Cakes & pastries value, by size of household, 2005 97
Table 106: Morocco Cakes & pastries value, by urban/rural residence, 2005 97
Table 107: Morocco Cookies (sweet biscuits) value, 2000-2005 (MAD m, nominal prices) 98
Table 108: Morocco Cookies (sweet biscuits) value forecast, 2005-2010 (MAD m, nominal prices) 99
Table 109: Morocco Cookies (sweet biscuits) value, 2000-2005 (MAD m, 2005 prices) 101
Table 110: Morocco Cookies (sweet biscuits) value forecast, 2005-2010 (MAD m, 2005 prices) 102
Table 111: Morocco Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 103
Table 112: Morocco Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 104
Table 113: Morocco Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 106
Table 114: Morocco Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 107
Table 115: Morocco Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 110
Table 116: Morocco Cookies (sweet biscuits) value, by brand, 2004-2005 (MAD m nominal prices) 110
Table 117: Morocco Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 111
Table 118: Morocco Cookies (sweet biscuits) value, by company, 2004-2005 (MAD m nominal prices) 111
Table 119: Morocco Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 112
Table 120: Morocco Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (MAD m nominal prices) 112
Table 121: Morocco Cookies (sweet biscuits) expenditure per head, 2000-2005 (MAD, nominal prices) 113
Table 122: Morocco Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (MAD, nominal prices) 114
Table 123: Morocco Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 115
Table 124: Morocco Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 116
Table 125: Morocco Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 117
Table 126: Morocco Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 118
Table 127: Morocco Cookies (sweet biscuits) value, by age group, 2005 119
Table 128: Morocco Cookies (sweet biscuits) value, by income group, 2005 119
Table 129: Morocco Cookies (sweet biscuits) value, by gender, 2005 120
Table 130: Morocco Cookies (sweet biscuits) value, by marital status, 2005 120
Table 131: Morocco Cookies (sweet biscuits) value, by size of household, 2005 121
Table 132: Morocco Cookies (sweet biscuits) value, by urban/rural residence, 2005 121
Table 133: Morocco Crackers (savory biscuits) value, 2000-2005 (MAD m, nominal prices) 122
Table 134: Morocco Crackers (savory biscuits) value forecast, 2005-2010 (MAD m, nominal prices) 123
Table 135: Morocco Crackers (savory biscuits) value, 2000-2005 (MAD m, 2005 prices) 125
Table 136: Morocco Crackers (savory biscuits) value forecast, 2005-2010 (MAD m, 2005 prices) 125
Table 137: Morocco Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 126
Table 138: Morocco Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 126
Table 139: Morocco Crackers (savory biscuits) volume, 2000-2005 (Kg m) 128
Table 140: Morocco Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 128
Table 141: Morocco Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 131
Table 142: Morocco Crackers (savory biscuits) value, by brand, 2004-2005 (MAD m nominal prices) 131
Table 143: Morocco Crackers (savory biscuits) company share, by value, 2004-2005 (%) 132
Table 144: Morocco Crackers (savory biscuits) value, by company, 2004-2005 (MAD m nominal prices) 132
Table 145: Morocco Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 133
Table 146: Morocco Crackers (savory biscuits) value, by distribution channel, 2004-2005 (MAD m nominal prices) 133
Table 147: Morocco Crackers (savory biscuits) expenditure per head, 2000-2005 (MAD, nominal prices) 134
Table 148: Morocco Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (MAD, nominal prices) 134
Table 149: Morocco Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 135
Table 150: Morocco Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 135
Table 151: Morocco Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 136
Table 152: Morocco Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 136
Table 153: Morocco Crackers (savory biscuits) value, by age group, 2005 137
Table 154: Morocco Crackers (savory biscuits) value, by income group, 2005 137
Table 155: Morocco Crackers (savory biscuits) value, by gender, 2005 138
Table 156: Morocco Crackers (savory biscuits) value, by marital status, 2005 138
Table 157: Morocco Crackers (savory biscuits) value, by size of household, 2005 139
Table 158: Morocco Crackers (savory biscuits) value, by urban/rural residence, 2005 139
Table 159: Morocco Morning goods value, 2000-2005 (MAD m, nominal prices) 140
Table 160: Morocco Morning goods value forecast, 2005-2010 (MAD m, nominal prices) 140
Table 161: Morocco Morning goods value, 2000-2005 (MAD m, 2005 prices) 142
Table 162: Morocco Morning goods value forecast, 2005-2010 (MAD m, 2005 prices) 142
Table 163: Morocco Morning goods value, 2000-2005 (US$ m nominal prices) 143
Table 164: Morocco Morning goods value forecast, 2005-2010 (US$ m nominal prices) 143
Table 165: Morocco Morning goods volume, 2000-2005 (Kg m) 145
Table 166: Morocco Morning goods volume forecast, 2005-2010 (Kg m) 145
Table 167: Morocco Morning goods brand share, by value, 2004-2005 (%) 148
Table 168: Morocco Morning goods value, by brand, 2004-2005 (MAD m nominal prices) 148
Table 169: Morocco Morning goods company share, by value, 2004-2005 (%) 149
Table 170: Morocco Morning goods value, by company, 2004-2005 (MAD m nominal prices) 149
Table 171: Morocco Morning goods distribution channels, by value, 2004-2005 (%) 150
Table 172: Morocco Morning goods value, by distribution channel, 2004-2005 (MAD m nominal prices) 150
Table 173: Morocco Morning goods expenditure per head, 2000-2005 (MAD, nominal prices) 151
Table 174: Morocco Morning goods forecast expenditure per head, 2005-2010 (MAD, nominal prices) 151
Table 175: Morocco Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 152
Table 176: Morocco Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 152
Table 177: Morocco Morning goods consumption per head, 2000-2005 (Kg) 153
Table 178: Morocco Morning goods forecast consumption per head, 2005-2010 (Kg) 153
Table 179: Morocco Morning goods value, by age group, 2005 154
Table 180: Morocco Morning goods value, by income group, 2005 154
Table 181: Morocco Morning goods value, by gender, 2005 155
Table 182: Morocco Morning goods value, by marital status, 2005 155
Table 183: Morocco Morning goods value, by size of household, 2005 156
Table 184: Morocco Morning goods value, by urban/rural residence, 2005 156
Table 185: Morocco Key Facts 158
Table 185: Morocco population, by age group, 2000-2005 (millions) 161
Table 186: Morocco population forecast, by age group, 2005-2010 (millions) 162
Table 187: Morocco population, by gender, 2000-2005 (millions) 162
Table 188: Morocco population forecast, by gender, 2005-2010 (millions) 163
Table 189: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 163
Table 190: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 163
Table 191: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 164
Table 192: Morocco nominal GDP forecast, 2005-2010 (MAD bn, nominal prices) 164
Table 193: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 164
Table 194: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 165
Table 195: Morocco consumer price index, 2000-2005 (2000=100) 165
Table 196: Morocco consumer price index, 2005-2010 (2000=100) 165
Table 197: Morocco exchange rate, 2000-2005 166


LIST OF FIGURES
Figure 1: Morocco Bakery & Cereals value & value forecast, 2000-2010 (MAD m, nominal prices) 27
Figure 2: Morocco Bakery & Cereals category growth comparison, by value, 2000-2010 31
Figure 3: Morocco Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 34
Figure 4: Morocco Bakery & Cereals category growth comparison, by volume, 2000-2010 35
Figure 5: Morocco Bread & rolls value & value forecast, 2000-2010 (MAD m, nominal prices) 48
Figure 6: Morocco Bread & rolls segment growth comparison, by value, 2000-2010 51
Figure 7: Morocco Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 53
Figure 8: Morocco Bread & rolls category growth comparison, by volume, 2000-2010 54
Figure 9: Morocco Breakfast cereals value & value forecast, 2000-2010 (MAD m, nominal prices) 65
Figure 10: Morocco Breakfast cereals segment growth comparison, by value, 2000-2010 68
Figure 11: Morocco Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 70
Figure 12: Morocco Breakfast cereals category growth comparison, by volume, 2000-2010 71
Figure 13: Morocco Cakes & pastries value & value forecast, 2000-2010 (MAD m, nominal prices) 82
Figure 14: Morocco Cakes & pastries segment growth comparison, by value, 2000-2010 85
Figure 15: Morocco Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 87
Figure 16: Morocco Cakes & pastries category growth comparison, by volume, 2000-2010 88
Figure 17: Morocco Cookies (sweet biscuits) value & value forecast, 2000-2010 (MAD m, nominal prices) 100
Figure 18: Morocco Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 105
Figure 19: Morocco Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 108
Figure 20: Morocco Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 109
Figure 21: Morocco Crackers (savory biscuits) value & value forecast, 2000-2010 (MAD m, nominal prices) 124
Figure 22: Morocco Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 127
Figure 23: Morocco Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 129
Figure 24: Morocco Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 130
Figure 25: Morocco Morning goods value & value forecast, 2000-2010 (MAD m, nominal prices) 141
Figure 26: Morocco Morning goods segment growth comparison, by value, 2000-2010 144
Figure 27: Morocco Morning goods volume & volume forecast, 2000-2010 (Kg m) 146
Figure 28: Morocco Morning goods category growth comparison, by volume, 2000-2010 147
Figure 29: Map of Morocco 158
Figure 30: Annual data review process 168

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