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Bakery and Cereals in Mexico to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Mexico.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Mexico increased between 2000-2005, growing at an average annual rate of 5.3%.The leading company in the market in 2005 was Grupo Bimbo S.A.
de C.V..
The second-largest player was PepsiCo, Inc.
with Kellogg Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 MEXICO BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 32
2.3 Market Share 36
2.4 Distribution 39
2.5 Expenditure & consumption per head 40
2.6 ConsumerGraphics 45
CHAPTER 3 MEXICO BREAD & ROLLS 48
3.1 Value 48
3.2 Volume 53
3.3 Market Share 56
3.4 Distribution 58
3.5 Expenditure & consumption per head 59
3.6 ConsumerGraphics 62
CHAPTER 4 MEXICO BREAKFAST CEREALS 65
4.1 Value 65
4.2 Volume 70
4.3 Market Share 73
4.4 Distribution 75
4.5 Expenditure & consumption per head 76
4.6 ConsumerGraphics 79
CHAPTER 5 MEXICO CAKES & PASTRIES 82
5.1 Value 82
5.2 Volume 87
5.3 Market Share 90
5.4 Distribution 92
5.5 Expenditure & consumption per head 93
5.6 ConsumerGraphics 96
CHAPTER 6 MEXICO COOKIES (SWEET BISCUITS) 99
6.1 Value 99
6.2 Volume 107
6.3 Market Share 111
6.4 Distribution 113
6.5 Expenditure & consumption per head 114
6.6 ConsumerGraphics 120
CHAPTER 7 MEXICO CRACKERS (SAVORY BISCUITS) 123
7.1 Value 123
7.2 Volume 129
7.3 Market Share 132
7.4 Distribution 134
7.5 Expenditure & consumption per head 135
7.6 ConsumerGraphics 138
CHAPTER 8 MEXICO MORNING GOODS 141
8.1 Value 141
8.2 Volume 146
8.3 Market Share 149
8.4 Distribution 151
8.5 Expenditure & consumption per head 152
8.6 ConsumerGraphics 155
CHAPTER 9 MEXICO SOCIOECONOMIC PROFILE 158
9.1 Country Overview 158
9.2 Key Facts 159
9.3 Political Overview 160
9.4 Mexico Economic Overview 161
CHAPTER 10 MEXICO MACROECONOMIC PROFILE 162
10.1 Macroeconomic Indicators 162
CHAPTER 11 RESEARCH METHODOLOGY 168
11.1 Methodology overview 168
11.2 Secondary research 169
11.3 Market modelling 170
11.4 Primary research 171
11.5 Data finalisation 172
11.6 Ongoing research 172
CHAPTER 12 APPENDIX 173
12.1 Future readings 173
12.2 How to contact experts in your industry 173

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Mexico Bakery & Cereals value, 2000-2005 (MXN m, nominal prices) 25
Table 4: Mexico Bakery & Cereals value forecast, 2005-2010 (MXN m, nominal prices) 26
Table 5: Mexico Bakery & Cereals value, 2000-2005 (MXN m, 2005 prices) 28
Table 6: Mexico Bakery & Cereals value forecast, 2005-2010 (MXN m, 2005 prices) 29
Table 7: Mexico Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 30
Table 8: Mexico Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 30
Table 9: Mexico Bakery & Cereals volume, 2000-2005 (Kg m) 32
Table 10: Mexico Bakery & Cereals volume forecast, 2005-2010 (Kg m) 33
Table 11: Mexico Bakery & Cereals brand share, by value, 2004-2005 (%) 36
Table 12: Mexico Bakery & Cereals value, by brand, 2004-2005 (MXN m nominal prices) 37
Table 13: Mexico Bakery & Cereals company share, by value, 2004-2005 (%) 38
Table 14: Mexico Bakery & Cereals value, by company, 2004-2005 (MXN m nominal prices) 38
Table 15: Mexico Bakery & Cereals distribution channels, by value, 2004-2005 (%) 39
Table 16: Mexico Bakery & Cereals value, by distribution channel, 2004-2005 (MXN m nominal prices) 39
Table 17: Mexico Bakery & Cereals expenditure per head, 2000-2005 (MXN, nominal prices) 40
Table 18: Mexico Bakery & Cereals forecast expenditure per head, 2005-2010 (MXN, nominal prices) 41
Table 19: Mexico Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 42
Table 20: Mexico Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 43
Table 21: Mexico Bakery & Cereals consumption per head, 2000-2005 (Kg) 44
Table 22: Mexico Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 44
Table 23: Mexico Bakery & Cereals value, by age group, 2005 45
Table 24: Mexico Bakery & Cereals value, by income group, 2005 45
Table 25: Mexico Bakery & Cereals value, by gender, 2005 46
Table 26: Mexico Bakery & Cereals value, by marital status, 2005 46
Table 27: Mexico Bakery & Cereals value, by size of household, 2005 47
Table 28: Mexico Bakery & Cereals value, by urban/rural residence, 2005 47
Table 29: Mexico Bread & rolls value, 2000-2005 (MXN m, nominal prices) 48
Table 30: Mexico Bread & rolls value forecast, 2005-2010 (MXN m, nominal prices) 48
Table 31: Mexico Bread & rolls value, 2000-2005 (MXN m, 2005 prices) 50
Table 32: Mexico Bread & rolls value forecast, 2005-2010 (MXN m, 2005 prices) 50
Table 33: Mexico Bread & rolls value, 2000-2005 (US$ m nominal prices) 51
Table 34: Mexico Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 51
Table 35: Mexico Bread & rolls volume, 2000-2005 (Kg m) 53
Table 36: Mexico Bread & rolls volume forecast, 2005-2010 (Kg m) 53
Table 37: Mexico Bread & rolls brand share, by value, 2004-2005 (%) 56
Table 38: Mexico Bread & rolls value, by brand, 2004-2005 (MXN m nominal prices) 56
Table 39: Mexico Bread & rolls company share, by value, 2004-2005 (%) 57
Table 40: Mexico Bread & rolls value, by company, 2004-2005 (MXN m nominal prices) 57
Table 41: Mexico Bread & rolls distribution channels, by value, 2004-2005 (%) 58
Table 42: Mexico Bread & rolls value, by distribution channel, 2004-2005 (MXN m nominal prices) 58
Table 43: Mexico Bread & rolls expenditure per head, 2000-2005 (MXN, nominal prices) 59
Table 44: Mexico Bread & rolls forecast expenditure per head, 2005-2010 (MXN, nominal prices) 59
Table 45: Mexico Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 60
Table 46: Mexico Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 60
Table 47: Mexico Bread & rolls consumption per head, 2000-2005 (Kg) 61
Table 48: Mexico Bread & rolls forecast consumption per head, 2005-2010 (Kg) 61
Table 49: Mexico Bread & rolls value, by age group, 2005 62
Table 50: Mexico Bread & rolls value, by income group, 2005 62
Table 51: Mexico Bread & rolls value, by gender, 2005 63
Table 52: Mexico Bread & rolls value, by marital status, 2005 63
Table 53: Mexico Bread & rolls value, by size of household, 2005 64
Table 54: Mexico Bread & rolls value, by urban/rural residence, 2005 64
Table 55: Mexico Breakfast cereals value, 2000-2005 (MXN m, nominal prices) 65
Table 56: Mexico Breakfast cereals value forecast, 2005-2010 (MXN m, nominal prices) 65
Table 57: Mexico Breakfast cereals value, 2000-2005 (MXN m, 2005 prices) 67
Table 58: Mexico Breakfast cereals value forecast, 2005-2010 (MXN m, 2005 prices) 67
Table 59: Mexico Breakfast cereals value, 2000-2005 (US$ m nominal prices) 68
Table 60: Mexico Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 68
Table 61: Mexico Breakfast cereals volume, 2000-2005 (Kg m) 70
Table 62: Mexico Breakfast cereals volume forecast, 2005-2010 (Kg m) 70
Table 63: Mexico Breakfast cereals brand share, by value, 2004-2005 (%) 73
Table 64: Mexico Breakfast cereals value, by brand, 2004-2005 (MXN m nominal prices) 73
Table 65: Mexico Breakfast cereals company share, by value, 2004-2005 (%) 74
Table 66: Mexico Breakfast cereals value, by company, 2004-2005 (MXN m nominal prices) 74
Table 67: Mexico Breakfast cereals distribution channels, by value, 2004-2005 (%) 75
Table 68: Mexico Breakfast cereals value, by distribution channel, 2004-2005 (MXN m nominal prices) 75
Table 69: Mexico Breakfast cereals expenditure per head, 2000-2005 (MXN, nominal prices) 76
Table 70: Mexico Breakfast cereals forecast expenditure per head, 2005-2010 (MXN, nominal prices) 76
Table 71: Mexico Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 72: Mexico Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 77
Table 73: Mexico Breakfast cereals consumption per head, 2000-2005 (Kg) 78
Table 74: Mexico Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 78
Table 75: Mexico Breakfast cereals value, by age group, 2005 79
Table 76: Mexico Breakfast cereals value, by income group, 2005 79
Table 77: Mexico Breakfast cereals value, by gender, 2005 80
Table 78: Mexico Breakfast cereals value, by marital status, 2005 80
Table 79: Mexico Breakfast cereals value, by size of household, 2005 81
Table 80: Mexico Breakfast cereals value, by urban/rural residence, 2005 81
Table 81: Mexico Cakes & pastries value, 2000-2005 (MXN m, nominal prices) 82
Table 82: Mexico Cakes & pastries value forecast, 2005-2010 (MXN m, nominal prices) 82
Table 83: Mexico Cakes & pastries value, 2000-2005 (MXN m, 2005 prices) 84
Table 84: Mexico Cakes & pastries value forecast, 2005-2010 (MXN m, 2005 prices) 84
Table 85: Mexico Cakes & pastries value, 2000-2005 (US$ m nominal prices) 85
Table 86: Mexico Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 85
Table 87: Mexico Cakes & pastries volume, 2000-2005 (Kg m) 87
Table 88: Mexico Cakes & pastries volume forecast, 2005-2010 (Kg m) 87
Table 89: Mexico Cakes & pastries brand share, by value, 2004-2005 (%) 90
Table 90: Mexico Cakes & pastries value, by brand, 2004-2005 (MXN m nominal prices) 90
Table 91: Mexico Cakes & pastries company share, by value, 2004-2005 (%) 91
Table 92: Mexico Cakes & pastries value, by company, 2004-2005 (MXN m nominal prices) 91
Table 93: Mexico Cakes & pastries distribution channels, by value, 2004-2005 (%) 92
Table 94: Mexico Cakes & pastries value, by distribution channel, 2004-2005 (MXN m nominal prices) 92
Table 95: Mexico Cakes & pastries expenditure per head, 2000-2005 (MXN, nominal prices) 93
Table 96: Mexico Cakes & pastries forecast expenditure per head, 2005-2010 (MXN, nominal prices) 93
Table 97: Mexico Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 94
Table 98: Mexico Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 94
Table 99: Mexico Cakes & pastries consumption per head, 2000-2005 (Kg) 95
Table 100: Mexico Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 95
Table 101: Mexico Cakes & pastries value, by age group, 2005 96
Table 102: Mexico Cakes & pastries value, by income group, 2005 96
Table 103: Mexico Cakes & pastries value, by gender, 2005 97
Table 104: Mexico Cakes & pastries value, by marital status, 2005 97
Table 105: Mexico Cakes & pastries value, by size of household, 2005 98
Table 106: Mexico Cakes & pastries value, by urban/rural residence, 2005 98
Table 107: Mexico Cookies (sweet biscuits) value, 2000-2005 (MXN m, nominal prices) 99
Table 108: Mexico Cookies (sweet biscuits) value forecast, 2005-2010 (MXN m, nominal prices) 100
Table 109: Mexico Cookies (sweet biscuits) value, 2000-2005 (MXN m, 2005 prices) 102
Table 110: Mexico Cookies (sweet biscuits) value forecast, 2005-2010 (MXN m, 2005 prices) 103
Table 111: Mexico Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 104
Table 112: Mexico Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 105
Table 113: Mexico Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 107
Table 114: Mexico Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 108
Table 115: Mexico Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 111
Table 116: Mexico Cookies (sweet biscuits) value, by brand, 2004-2005 (MXN m nominal prices) 111
Table 117: Mexico Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 112
Table 118: Mexico Cookies (sweet biscuits) value, by company, 2004-2005 (MXN m nominal prices) 112
Table 119: Mexico Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 113
Table 120: Mexico Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (MXN m nominal prices) 113
Table 121: Mexico Cookies (sweet biscuits) expenditure per head, 2000-2005 (MXN, nominal prices) 114
Table 122: Mexico Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (MXN, nominal prices) 115
Table 123: Mexico Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 116
Table 124: Mexico Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 117
Table 125: Mexico Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 118
Table 126: Mexico Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 119
Table 127: Mexico Cookies (sweet biscuits) value, by age group, 2005 120
Table 128: Mexico Cookies (sweet biscuits) value, by income group, 2005 120
Table 129: Mexico Cookies (sweet biscuits) value, by gender, 2005 121
Table 130: Mexico Cookies (sweet biscuits) value, by marital status, 2005 121
Table 131: Mexico Cookies (sweet biscuits) value, by size of household, 2005 122
Table 132: Mexico Cookies (sweet biscuits) value, by urban/rural residence, 2005 122
Table 133: Mexico Crackers (savory biscuits) value, 2000-2005 (MXN m, nominal prices) 123
Table 134: Mexico Crackers (savory biscuits) value forecast, 2005-2010 (MXN m, nominal prices) 124
Table 135: Mexico Crackers (savory biscuits) value, 2000-2005 (MXN m, 2005 prices) 126
Table 136: Mexico Crackers (savory biscuits) value forecast, 2005-2010 (MXN m, 2005 prices) 126
Table 137: Mexico Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 127
Table 138: Mexico Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 127
Table 139: Mexico Crackers (savory biscuits) volume, 2000-2005 (Kg m) 129
Table 140: Mexico Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 129
Table 141: Mexico Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 132
Table 142: Mexico Crackers (savory biscuits) value, by brand, 2004-2005 (MXN m nominal prices) 132
Table 143: Mexico Crackers (savory biscuits) company share, by value, 2004-2005 (%) 133
Table 144: Mexico Crackers (savory biscuits) value, by company, 2004-2005 (MXN m nominal prices) 133
Table 145: Mexico Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 134
Table 146: Mexico Crackers (savory biscuits) value, by distribution channel, 2004-2005 (MXN m nominal prices) 134
Table 147: Mexico Crackers (savory biscuits) expenditure per head, 2000-2005 (MXN, nominal prices) 135
Table 148: Mexico Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (MXN, nominal prices) 135
Table 149: Mexico Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 136
Table 150: Mexico Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 136
Table 151: Mexico Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 137
Table 152: Mexico Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 137
Table 153: Mexico Crackers (savory biscuits) value, by age group, 2005 138
Table 154: Mexico Crackers (savory biscuits) value, by income group, 2005 138
Table 155: Mexico Crackers (savory biscuits) value, by gender, 2005 139
Table 156: Mexico Crackers (savory biscuits) value, by marital status, 2005 139
Table 157: Mexico Crackers (savory biscuits) value, by size of household, 2005 140
Table 158: Mexico Crackers (savory biscuits) value, by urban/rural residence, 2005 140
Table 159: Mexico Morning goods value, 2000-2005 (MXN m, nominal prices) 141
Table 160: Mexico Morning goods value forecast, 2005-2010 (MXN m, nominal prices) 141
Table 161: Mexico Morning goods value, 2000-2005 (MXN m, 2005 prices) 143
Table 162: Mexico Morning goods value forecast, 2005-2010 (MXN m, 2005 prices) 143
Table 163: Mexico Morning goods value, 2000-2005 (US$ m nominal prices) 144
Table 164: Mexico Morning goods value forecast, 2005-2010 (US$ m nominal prices) 144
Table 165: Mexico Morning goods volume, 2000-2005 (Kg m) 146
Table 166: Mexico Morning goods volume forecast, 2005-2010 (Kg m) 146
Table 167: Mexico Morning goods brand share, by value, 2004-2005 (%) 149
Table 168: Mexico Morning goods value, by brand, 2004-2005 (MXN m nominal prices) 149
Table 169: Mexico Morning goods company share, by value, 2004-2005 (%) 150
Table 170: Mexico Morning goods value, by company, 2004-2005 (MXN m nominal prices) 150
Table 171: Mexico Morning goods distribution channels, by value, 2004-2005 (%) 151
Table 172: Mexico Morning goods value, by distribution channel, 2004-2005 (MXN m nominal prices) 151
Table 173: Mexico Morning goods expenditure per head, 2000-2005 (MXN, nominal prices) 152
Table 174: Mexico Morning goods forecast expenditure per head, 2005-2010 (MXN, nominal prices) 152
Table 175: Mexico Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 153
Table 176: Mexico Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 153
Table 177: Mexico Morning goods consumption per head, 2000-2005 (Kg) 154
Table 178: Mexico Morning goods forecast consumption per head, 2005-2010 (Kg) 154
Table 179: Mexico Morning goods value, by age group, 2005 155
Table 180: Mexico Morning goods value, by income group, 2005 155
Table 181: Mexico Morning goods value, by gender, 2005 156
Table 182: Mexico Morning goods value, by marital status, 2005 156
Table 183: Mexico Morning goods value, by size of household, 2005 157
Table 184: Mexico Morning goods value, by urban/rural residence, 2005 157
Table 185: Mexico Key Facts 159
Table 186: Mexico population, by age group, 2000-2005 (millions) 162
Table 187: Mexico population forecast, by age group, 2005-2010 (millions) 163
Table 188: Mexico population, by gender, 2000-2005 (millions) 163
Table 189: Mexico population forecast, by gender, 2005-2010 (millions) 164
Table 190: Mexico real GDP, 2000-2005 (MeP bn, 2005 prices) 164
Table 191: Mexico real GDP forecast, 2005-2010 (MeP bn, 2005 prices) 164
Table 192: Mexico nominal GDP, 2000-2005 (MeP bn, nominal prices) 165
Table 193: Mexico nominal GDP forecast, 2005-2010 (MeP bn, nominal prices) 165
Table 194: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 165
Table 195: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 166
Table 196: Mexico consumer price index, 2000-2005 (2000=100) 166
Table 197: Mexico consumer price index, 2005-2010 (2000=100) 167
Table 198: Mexico exchange rate, 2000-2005 167


LIST OF FIGURES
Figure 1: Mexico Bakery & Cereals value & value forecast, 2000-2010 (MXN m, nominal prices) 27
Figure 2: Mexico Bakery & Cereals category growth comparison, by value, 2000-2010 31
Figure 3: Mexico Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 34
Figure 4: Mexico Bakery & Cereals category growth comparison, by volume, 2000-2010 35
Figure 5: Mexico Bread & rolls value & value forecast, 2000-2010 (MXN m, nominal prices) 49
Figure 6: Mexico Bread & rolls segment growth comparison, by value, 2000-2010 52
Figure 7: Mexico Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 54
Figure 8: Mexico Bread & rolls category growth comparison, by volume, 2000-2010 55
Figure 9: Mexico Breakfast cereals value & value forecast, 2000-2010 (MXN m, nominal prices) 66
Figure 10: Mexico Breakfast cereals segment growth comparison, by value, 2000-2010 69
Figure 11: Mexico Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 71
Figure 12: Mexico Breakfast cereals category growth comparison, by volume, 2000-2010 72
Figure 13: Mexico Cakes & pastries value & value forecast, 2000-2010 (MXN m, nominal prices) 83
Figure 14: Mexico Cakes & pastries segment growth comparison, by value, 2000-2010 86
Figure 15: Mexico Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 88
Figure 16: Mexico Cakes & pastries category growth comparison, by volume, 2000-2010 89
Figure 17: Mexico Cookies (sweet biscuits) value & value forecast, 2000-2010 (MXN m, nominal prices) 101
Figure 18: Mexico Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 106
Figure 19: Mexico Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 109
Figure 20: Mexico Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 110
Figure 21: Mexico Crackers (savory biscuits) value & value forecast, 2000-2010 (MXN m, nominal prices) 125
Figure 22: Mexico Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 128
Figure 23: Mexico Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 130
Figure 24: Mexico Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 131
Figure 25: Mexico Morning goods value & value forecast, 2000-2010 (MXN m, nominal prices) 142
Figure 26: Mexico Morning goods segment growth comparison, by value, 2000-2010 145
Figure 27: Mexico Morning goods volume & volume forecast, 2000-2010 (Kg m) 147
Figure 28: Mexico Morning goods category growth comparison, by volume, 2000-2010 148
Figure 29: Map of Mexico 159
Figure 30: Annual data review process 169

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