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Bakery and Cereals in Malaysia to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Malaysia.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Malaysia increased between 2000-2005, growing at an average annual rate of 5.2%.The leading company in the market in 2005 was Nestlé / General Mills.
The second-largest player was Kellogg Company with Gardenia Bakeries (KL) Sdn Bhd in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 MALAYSIA BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 32
2.3 Market Share 36
2.4 Distribution 40
2.5 Expenditure & consumption per head 41
2.6 ConsumerGraphics 46
CHAPTER 3 MALAYSIA BREAD & ROLLS 49
3.1 Value 49
3.2 Volume 54
3.3 Market Share 57
3.4 Distribution 59
3.5 Expenditure & consumption per head 60
3.6 ConsumerGraphics 63
CHAPTER 4 MALAYSIA BREAKFAST CEREALS 66
4.1 Value 66
4.2 Volume 71
4.3 Market Share 74
4.4 Distribution 76
4.5 Expenditure & consumption per head 77
4.6 ConsumerGraphics 80
CHAPTER 5 MALAYSIA CAKES & PASTRIES 83
5.1 Value 83
5.2 Volume 88
5.3 Market Share 91
5.4 Distribution 93
5.5 Expenditure & consumption per head 94
5.6 ConsumerGraphics 97
CHAPTER 6 MALAYSIA COOKIES (SWEET BISCUITS) 100
6.1 Value 100
6.2 Volume 108
6.3 Market Share 112
6.4 Distribution 114
6.5 Expenditure & consumption per head 115
6.6 ConsumerGraphics 121
CHAPTER 7 MALAYSIA CRACKERS (SAVORY BISCUITS) 124
7.1 Value 124
7.2 Volume 130
7.3 Market Share 133
7.4 Distribution 135
7.5 Expenditure & consumption per head 136
7.6 ConsumerGraphics 139
CHAPTER 8 MALAYSIA MORNING GOODS 142
8.1 Value 142
8.2 Volume 147
8.3 Market Share 150
8.4 Distribution 152
8.5 Expenditure & consumption per head 153
8.6 ConsumerGraphics 156
CHAPTER 9 MALAYSIA SOCIOECONOMIC PROFILE 159
9.1 Country Overview 159
9.2 Key Facts 160
9.3 Political Overview 161
9.4 Malaysia Economic Overview 162
CHAPTER 10 MALAYSIA MACROECONOMIC PROFILE 163
10.1 Macroeconomic Indicators 163
CHAPTER 11 RESEARCH METHODOLOGY 169
11.1 Methodology overview 169
11.2 Secondary research 170
11.3 Market modelling 171
11.4 Primary research 172
11.5 Data finalisation 173
11.6 Ongoing research 173
CHAPTER 12 APPENDIX 174
12.1 Future readings 174
12.2 How to contact experts in your industry 174

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Malaysia Bakery & Cereals value, 2000-2005 (MYR m, nominal prices) 25
Table 4: Malaysia Bakery & Cereals value forecast, 2005-2010 (MYR m, nominal prices) 26
Table 5: Malaysia Bakery & Cereals value, 2000-2005 (MYR m, 2005 prices) 28
Table 6: Malaysia Bakery & Cereals value forecast, 2005-2010 (MYR m, 2005 prices) 28
Table 7: Malaysia Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Malaysia Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 30
Table 9: Malaysia Bakery & Cereals volume, 2000-2005 (Kg m) 32
Table 10: Malaysia Bakery & Cereals volume forecast, 2005-2010 (Kg m) 33
Table 11: Malaysia Bakery & Cereals brand share, by value, 2004-2005 (%) 36
Table 12: Malaysia Bakery & Cereals value, by brand, 2004-2005 (MYR m nominal prices) 37
Table 13: Malaysia Bakery & Cereals company share, by value, 2004-2005 (%) 38
Table 14: Malaysia Bakery & Cereals value, by company, 2004-2005 (MYR m nominal prices) 39
Table 15: Malaysia Bakery & Cereals distribution channels, by value, 2004-2005 (%) 40
Table 16: Malaysia Bakery & Cereals value, by distribution channel, 2004-2005 (MYR m nominal prices) 40
Table 17: Malaysia Bakery & Cereals expenditure per head, 2000-2005 (MYR, nominal prices) 41
Table 18: Malaysia Bakery & Cereals forecast expenditure per head, 2005-2010 (MYR, nominal prices) 42
Table 19: Malaysia Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 43
Table 20: Malaysia Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 44
Table 21: Malaysia Bakery & Cereals consumption per head, 2000-2005 (Kg) 45
Table 22: Malaysia Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 45
Table 23: Malaysia Bakery & Cereals value, by age group, 2005 46
Table 24: Malaysia Bakery & Cereals value, by income group, 2005 46
Table 25: Malaysia Bakery & Cereals value, by gender, 2005 47
Table 26: Malaysia Bakery & Cereals value, by marital status, 2005 47
Table 27: Malaysia Bakery & Cereals value, by size of household, 2005 48
Table 28: Malaysia Bakery & Cereals value, by urban/rural residence, 2005 48
Table 29: Malaysia Bread & rolls value, 2000-2005 (MYR m, nominal prices) 49
Table 30: Malaysia Bread & rolls value forecast, 2005-2010 (MYR m, nominal prices) 49
Table 31: Malaysia Bread & rolls value, 2000-2005 (MYR m, 2005 prices) 51
Table 32: Malaysia Bread & rolls value forecast, 2005-2010 (MYR m, 2005 prices) 51
Table 33: Malaysia Bread & rolls value, 2000-2005 (US$ m nominal prices) 52
Table 34: Malaysia Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 52
Table 35: Malaysia Bread & rolls volume, 2000-2005 (Kg m) 54
Table 36: Malaysia Bread & rolls volume forecast, 2005-2010 (Kg m) 54
Table 37: Malaysia Bread & rolls brand share, by value, 2004-2005 (%) 57
Table 38: Malaysia Bread & rolls value, by brand, 2004-2005 (MYR m nominal prices) 57
Table 39: Malaysia Bread & rolls company share, by value, 2004-2005 (%) 58
Table 40: Malaysia Bread & rolls value, by company, 2004-2005 (MYR m nominal prices) 58
Table 41: Malaysia Bread & rolls distribution channels, by value, 2004-2005 (%) 59
Table 42: Malaysia Bread & rolls value, by distribution channel, 2004-2005 (MYR m nominal prices) 59
Table 43: Malaysia Bread & rolls expenditure per head, 2000-2005 (MYR, nominal prices) 60
Table 44: Malaysia Bread & rolls forecast expenditure per head, 2005-2010 (MYR, nominal prices) 60
Table 45: Malaysia Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 61
Table 46: Malaysia Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 61
Table 47: Malaysia Bread & rolls consumption per head, 2000-2005 (Kg) 62
Table 48: Malaysia Bread & rolls forecast consumption per head, 2005-2010 (Kg) 62
Table 49: Malaysia Bread & rolls value, by age group, 2005 63
Table 50: Malaysia Bread & rolls value, by income group, 2005 63
Table 51: Malaysia Bread & rolls value, by gender, 2005 64
Table 52: Malaysia Bread & rolls value, by marital status, 2005 64
Table 53: Malaysia Bread & rolls value, by size of household, 2005 65
Table 54: Malaysia Bread & rolls value, by urban/rural residence, 2005 65
Table 55: Malaysia Breakfast cereals value, 2000-2005 (MYR m, nominal prices) 66
Table 56: Malaysia Breakfast cereals value forecast, 2005-2010 (MYR m, nominal prices) 66
Table 57: Malaysia Breakfast cereals value, 2000-2005 (MYR m, 2005 prices) 68
Table 58: Malaysia Breakfast cereals value forecast, 2005-2010 (MYR m, 2005 prices) 68
Table 59: Malaysia Breakfast cereals value, 2000-2005 (US$ m nominal prices) 69
Table 60: Malaysia Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 69
Table 61: Malaysia Breakfast cereals volume, 2000-2005 (Kg m) 71
Table 62: Malaysia Breakfast cereals volume forecast, 2005-2010 (Kg m) 71
Table 63: Malaysia Breakfast cereals brand share, by value, 2004-2005 (%) 74
Table 64: Malaysia Breakfast cereals value, by brand, 2004-2005 (MYR m nominal prices) 74
Table 65: Malaysia Breakfast cereals company share, by value, 2004-2005 (%) 75
Table 66: Malaysia Breakfast cereals value, by company, 2004-2005 (MYR m nominal prices) 75
Table 67: Malaysia Breakfast cereals distribution channels, by value, 2004-2005 (%) 76
Table 68: Malaysia Breakfast cereals value, by distribution channel, 2004-2005 (MYR m nominal prices) 76
Table 69: Malaysia Breakfast cereals expenditure per head, 2000-2005 (MYR, nominal prices) 77
Table 70: Malaysia Breakfast cereals forecast expenditure per head, 2005-2010 (MYR, nominal prices) 77
Table 71: Malaysia Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 78
Table 72: Malaysia Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 73: Malaysia Breakfast cereals consumption per head, 2000-2005 (Kg) 79
Table 74: Malaysia Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 79
Table 75: Malaysia Breakfast cereals value, by age group, 2005 80
Table 76: Malaysia Breakfast cereals value, by income group, 2005 80
Table 77: Malaysia Breakfast cereals value, by gender, 2005 81
Table 78: Malaysia Breakfast cereals value, by marital status, 2005 81
Table 79: Malaysia Breakfast cereals value, by size of household, 2005 82
Table 80: Malaysia Breakfast cereals value, by urban/rural residence, 2005 82
Table 81: Malaysia Cakes & pastries value, 2000-2005 (MYR m, nominal prices) 83
Table 82: Malaysia Cakes & pastries value forecast, 2005-2010 (MYR m, nominal prices) 83
Table 83: Malaysia Cakes & pastries value, 2000-2005 (MYR m, 2005 prices) 85
Table 84: Malaysia Cakes & pastries value forecast, 2005-2010 (MYR m, 2005 prices) 85
Table 85: Malaysia Cakes & pastries value, 2000-2005 (US$ m nominal prices) 86
Table 86: Malaysia Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 86
Table 87: Malaysia Cakes & pastries volume, 2000-2005 (Kg m) 88
Table 88: Malaysia Cakes & pastries volume forecast, 2005-2010 (Kg m) 88
Table 89: Malaysia Cakes & pastries brand share, by value, 2004-2005 (%) 91
Table 90: Malaysia Cakes & pastries value, by brand, 2004-2005 (MYR m nominal prices) 91
Table 91: Malaysia Cakes & pastries company share, by value, 2004-2005 (%) 92
Table 92: Malaysia Cakes & pastries value, by company, 2004-2005 (MYR m nominal prices) 92
Table 93: Malaysia Cakes & pastries distribution channels, by value, 2004-2005 (%) 93
Table 94: Malaysia Cakes & pastries value, by distribution channel, 2004-2005 (MYR m nominal prices) 93
Table 95: Malaysia Cakes & pastries expenditure per head, 2000-2005 (MYR, nominal prices) 94
Table 96: Malaysia Cakes & pastries forecast expenditure per head, 2005-2010 (MYR, nominal prices) 94
Table 97: Malaysia Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 95
Table 98: Malaysia Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 95
Table 99: Malaysia Cakes & pastries consumption per head, 2000-2005 (Kg) 96
Table 100: Malaysia Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 96
Table 101: Malaysia Cakes & pastries value, by age group, 2005 97
Table 102: Malaysia Cakes & pastries value, by income group, 2005 97
Table 103: Malaysia Cakes & pastries value, by gender, 2005 98
Table 104: Malaysia Cakes & pastries value, by marital status, 2005 98
Table 105: Malaysia Cakes & pastries value, by size of household, 2005 99
Table 106: Malaysia Cakes & pastries value, by urban/rural residence, 2005 99
Table 107: Malaysia Cookies (sweet biscuits) value, 2000-2005 (MYR m, nominal prices) 100
Table 108: Malaysia Cookies (sweet biscuits) value forecast, 2005-2010 (MYR m, nominal prices) 101
Table 109: Malaysia Cookies (sweet biscuits) value, 2000-2005 (MYR m, 2005 prices) 103
Table 110: Malaysia Cookies (sweet biscuits) value forecast, 2005-2010 (MYR m, 2005 prices) 104
Table 111: Malaysia Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 105
Table 112: Malaysia Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 106
Table 113: Malaysia Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 108
Table 114: Malaysia Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 109
Table 115: Malaysia Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 112
Table 116: Malaysia Cookies (sweet biscuits) value, by brand, 2004-2005 (MYR m nominal prices) 112
Table 117: Malaysia Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 113
Table 118: Malaysia Cookies (sweet biscuits) value, by company, 2004-2005 (MYR m nominal prices) 113
Table 119: Malaysia Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 114
Table 120: Malaysia Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (MYR m nominal prices) 114
Table 121: Malaysia Cookies (sweet biscuits) expenditure per head, 2000-2005 (MYR, nominal prices) 115
Table 122: Malaysia Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (MYR, nominal prices) 116
Table 123: Malaysia Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 117
Table 124: Malaysia Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 118
Table 125: Malaysia Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 119
Table 126: Malaysia Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 120
Table 127: Malaysia Cookies (sweet biscuits) value, by age group, 2005 121
Table 128: Malaysia Cookies (sweet biscuits) value, by income group, 2005 121
Table 129: Malaysia Cookies (sweet biscuits) value, by gender, 2005 122
Table 130: Malaysia Cookies (sweet biscuits) value, by marital status, 2005 122
Table 131: Malaysia Cookies (sweet biscuits) value, by size of household, 2005 123
Table 132: Malaysia Cookies (sweet biscuits) value, by urban/rural residence, 2005 123
Table 133: Malaysia Crackers (savory biscuits) value, 2000-2005 (MYR m, nominal prices) 124
Table 134: Malaysia Crackers (savory biscuits) value forecast, 2005-2010 (MYR m, nominal prices) 125
Table 135: Malaysia Crackers (savory biscuits) value, 2000-2005 (MYR m, 2005 prices) 127
Table 136: Malaysia Crackers (savory biscuits) value forecast, 2005-2010 (MYR m, 2005 prices) 127
Table 137: Malaysia Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 128
Table 138: Malaysia Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 128
Table 139: Malaysia Crackers (savory biscuits) volume, 2000-2005 (Kg m) 130
Table 140: Malaysia Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 130
Table 141: Malaysia Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 133
Table 142: Malaysia Crackers (savory biscuits) value, by brand, 2004-2005 (MYR m nominal prices) 133
Table 143: Malaysia Crackers (savory biscuits) company share, by value, 2004-2005 (%) 134
Table 144: Malaysia Crackers (savory biscuits) value, by company, 2004-2005 (MYR m nominal prices) 134
Table 145: Malaysia Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 135
Table 146: Malaysia Crackers (savory biscuits) value, by distribution channel, 2004-2005 (MYR m nominal prices) 135
Table 147: Malaysia Crackers (savory biscuits) expenditure per head, 2000-2005 (MYR, nominal prices) 136
Table 148: Malaysia Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (MYR, nominal prices) 136
Table 149: Malaysia Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 137
Table 150: Malaysia Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 137
Table 151: Malaysia Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 138
Table 152: Malaysia Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 138
Table 153: Malaysia Crackers (savory biscuits) value, by age group, 2005 139
Table 154: Malaysia Crackers (savory biscuits) value, by income group, 2005 139
Table 155: Malaysia Crackers (savory biscuits) value, by gender, 2005 140
Table 156: Malaysia Crackers (savory biscuits) value, by marital status, 2005 140
Table 157: Malaysia Crackers (savory biscuits) value, by size of household, 2005 141
Table 158: Malaysia Crackers (savory biscuits) value, by urban/rural residence, 2005 141
Table 159: Malaysia Morning goods value, 2000-2005 (MYR m, nominal prices) 142
Table 160: Malaysia Morning goods value forecast, 2005-2010 (MYR m, nominal prices) 142
Table 161: Malaysia Morning goods value, 2000-2005 (MYR m, 2005 prices) 144
Table 162: Malaysia Morning goods value forecast, 2005-2010 (MYR m, 2005 prices) 144
Table 163: Malaysia Morning goods value, 2000-2005 (US$ m nominal prices) 145
Table 164: Malaysia Morning goods value forecast, 2005-2010 (US$ m nominal prices) 145
Table 165: Malaysia Morning goods volume, 2000-2005 (Kg m) 147
Table 166: Malaysia Morning goods volume forecast, 2005-2010 (Kg m) 147
Table 167: Malaysia Morning goods brand share, by value, 2004-2005 (%) 150
Table 168: Malaysia Morning goods value, by brand, 2004-2005 (MYR m nominal prices) 150
Table 169: Malaysia Morning goods company share, by value, 2004-2005 (%) 151
Table 170: Malaysia Morning goods value, by company, 2004-2005 (MYR m nominal prices) 151
Table 171: Malaysia Morning goods distribution channels, by value, 2004-2005 (%) 152
Table 172: Malaysia Morning goods value, by distribution channel, 2004-2005 (MYR m nominal prices) 152
Table 173: Malaysia Morning goods expenditure per head, 2000-2005 (MYR, nominal prices) 153
Table 174: Malaysia Morning goods forecast expenditure per head, 2005-2010 (MYR, nominal prices) 153
Table 175: Malaysia Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 154
Table 176: Malaysia Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 154
Table 177: Malaysia Morning goods consumption per head, 2000-2005 (Kg) 155
Table 178: Malaysia Morning goods forecast consumption per head, 2005-2010 (Kg) 155
Table 179: Malaysia Morning goods value, by age group, 2005 156
Table 180: Malaysia Morning goods value, by income group, 2005 156
Table 181: Malaysia Morning goods value, by gender, 2005 157
Table 182: Malaysia Morning goods value, by marital status, 2005 157
Table 183: Malaysia Morning goods value, by size of household, 2005 158
Table 184: Malaysia Morning goods value, by urban/rural residence, 2005 158
Table 185: Malaysia Key Facts 160
Table 186: Malaysia population, by age group, 2000-2005 (millions) 163
Table 187: Malaysia population forecast, by age group, 2005-2010 (millions) 164
Table 188: Malaysia population, by gender, 2000-2005 (millions) 164
Table 189: Malaysia population forecast, by gender, 2005-2010 (millions) 165
Table 190: Malaysia real GDP, 2000-2005 (MYR bn, 2005 prices) 165
Table 191: Malaysia real GDP forecast, 2005-2010 (MYR bn, 2005 prices) 165
Table 192: Malaysia nominal GDP, 2000-2005 (MYR bn, nominal prices) 166
Table 193: Malaysia nominal GDP forecast, 2005-2010 (MYR bn, nominal prices) 166
Table 194: Malaysia real GDP, 2000-2005 (US$ bn, 2005 prices) 166
Table 195: Malaysia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 167
Table 196: Malaysia consumer price index, 2000-2005 (2000=100) 167
Table 197: Malaysia consumer price index, 2005-2010 (2000=100) 168
Table 198: Malaysia exchange rate, 2000-2005 168


LIST OF FIGURES
Figure 1: Malaysia Bakery & Cereals value & value forecast, 2000-2010 (MYR m, nominal prices) 27
Figure 2: Malaysia Bakery & Cereals category growth comparison, by value, 2000-2010 31
Figure 3: Malaysia Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 34
Figure 4: Malaysia Bakery & Cereals category growth comparison, by volume, 2000-2010 35
Figure 5: Malaysia Bread & rolls value & value forecast, 2000-2010 (MYR m, nominal prices) 50
Figure 6: Malaysia Bread & rolls segment growth comparison, by value, 2000-2010 53
Figure 7: Malaysia Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 55
Figure 8: Malaysia Bread & rolls category growth comparison, by volume, 2000-2010 56
Figure 9: Malaysia Breakfast cereals value & value forecast, 2000-2010 (MYR m, nominal prices) 67
Figure 10: Malaysia Breakfast cereals segment growth comparison, by value, 2000-2010 70
Figure 11: Malaysia Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 72
Figure 12: Malaysia Breakfast cereals category growth comparison, by volume, 2000-2010 73
Figure 13: Malaysia Cakes & pastries value & value forecast, 2000-2010 (MYR m, nominal prices) 84
Figure 14: Malaysia Cakes & pastries segment growth comparison, by value, 2000-2010 87
Figure 15: Malaysia Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 89
Figure 16: Malaysia Cakes & pastries category growth comparison, by volume, 2000-2010 90
Figure 17: Malaysia Cookies (sweet biscuits) value & value forecast, 2000-2010 (MYR m, nominal prices) 102
Figure 18: Malaysia Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 107
Figure 19: Malaysia Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 110
Figure 20: Malaysia Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 111
Figure 21: Malaysia Crackers (savory biscuits) value & value forecast, 2000-2010 (MYR m, nominal prices) 126
Figure 22: Malaysia Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 129
Figure 23: Malaysia Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 131
Figure 24: Malaysia Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 132
Figure 25: Malaysia Morning goods value & value forecast, 2000-2010 (MYR m, nominal prices) 143
Figure 26: Malaysia Morning goods segment growth comparison, by value, 2000-2010 146
Figure 27: Malaysia Morning goods volume & volume forecast, 2000-2010 (Kg m) 148
Figure 28: Malaysia Morning goods category growth comparison, by volume, 2000-2010 149
Figure 29: Map of Malaysia 160
Figure 30: Annual data review process 170

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