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Bakery and Cereals in Hong Kong to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Hong Kong.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Hong Kong increased between 2000-2005, growing at an average annual rate of 4.5%.The leading company in the market in 2005 was Kellogg Company.
The second-largest player was Garden with Vongroup Limited in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 21
What is this report about? 21
How to use this report 21
Definitions 21
CHAPTER 2 HONG KONG BAKERY & CEREALS 26
2.1 Value 26
2.2 Volume 34
2.3 Market Share 38
2.4 Distribution 42
2.5 Expenditure & consumption per head 43
2.6 ConsumerGraphics 49
CHAPTER 3 HONG KONG BREAD & ROLLS 52
3.1 Value 52
3.2 Volume 57
3.3 Market Share 60
3.4 Distribution 62
3.5 Expenditure & consumption per head 63
3.6 ConsumerGraphics 66
CHAPTER 4 HONG KONG BREAKFAST CEREALS 69
4.1 Value 69
4.2 Volume 74
4.3 Market Share 77
4.4 Distribution 80
4.5 Expenditure & consumption per head 81
4.6 ConsumerGraphics 84
CHAPTER 5 HONG KONG CAKES & PASTRIES 87
5.1 Value 87
5.2 Volume 92
5.3 Market Share 95
5.4 Distribution 97
5.5 Expenditure & consumption per head 98
5.6 ConsumerGraphics 101
CHAPTER 6 HONG KONG COOKIES (SWEET BISCUITS) 104
6.1 Value 104
6.2 Volume 112
6.3 Market Share 116
6.4 Distribution 119
6.5 Expenditure & consumption per head 120
6.6 ConsumerGraphics 126
CHAPTER 7 HONG KONG CRACKERS (SAVORY BISCUITS) 129
7.1 Value 129
7.2 Volume 135
7.3 Market Share 138
7.4 Distribution 140
7.5 Expenditure & consumption per head 141
7.6 ConsumerGraphics 145
CHAPTER 8 HONG KONG MORNING GOODS 148
8.1 Value 148
8.2 Volume 153
8.3 Market Share 156
8.4 Distribution 158
8.5 Expenditure & consumption per head 159
8.6 ConsumerGraphics 162
CHAPTER 9 HONG KONG SOCIOECONOMIC PROFILE 165
9.1 Country Overview 165
9.2 Key Facts 166
9.3 Political Overview 167
9.4 Hong Kong Economic Overview 168
CHAPTER 10 HONG KONG MACROECONOMIC PROFILE 169
10.1 Macroeconomic Indicators 169
CHAPTER 11 RESEARCH METHODOLOGY 175
11.1 Methodology overview 175
11.2 Secondary research 176
11.3 Market modelling 177
11.4 Primary research 178
11.5 Data finalisation 179
11.6 Ongoing research 179
CHAPTER 12 APPENDIX 180
12.1 Future readings 180
12.2 How to contact experts in your industry 180

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 22
Table 2: Bakery & Cereals distribution channels 24
Table 3: Hong Kong Bakery & Cereals value, 2000-2005 (HK$ m, nominal prices) 26
Table 4: Hong Kong Bakery & Cereals value forecast, 2005-2010 (HK$ m, nominal prices) 27
Table 5: Hong Kong Bakery & Cereals value, 2000-2005 (HK$ m, 2005 prices) 29
Table 6: Hong Kong Bakery & Cereals value forecast, 2005-2010 (HK$ m, 2005 prices) 30
Table 7: Hong Kong Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 31
Table 8: Hong Kong Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 32
Table 9: Hong Kong Bakery & Cereals volume, 2000-2005 (Kg m) 34
Table 10: Hong Kong Bakery & Cereals volume forecast, 2005-2010 (Kg m) 35
Table 11: Hong Kong Bakery & Cereals brand share, by value, 2004-2005 (%) 38
Table 12: Hong Kong Bakery & Cereals value, by brand, 2004-2005 (HK$ m nominal prices) 39
Table 13: Hong Kong Bakery & Cereals company share, by value, 2004-2005 (%) 40
Table 14: Hong Kong Bakery & Cereals value, by company, 2004-2005 (HK$ m nominal prices) 41
Table 15: Hong Kong Bakery & Cereals distribution channels, by value, 2004-2005 (%) 42
Table 16: Hong Kong Bakery & Cereals value, by distribution channel, 2004-2005 (HK$ m nominal prices) 42
Table 17: Hong Kong Bakery & Cereals expenditure per head, 2000-2005 (HK$, nominal prices) 43
Table 18: Hong Kong Bakery & Cereals forecast expenditure per head, 2005-2010 (HK$, nominal prices) 44
Table 19: Hong Kong Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 45
Table 20: Hong Kong Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 46
Table 21: Hong Kong Bakery & Cereals consumption per head, 2000-2005 (Kg) 47
Table 22: Hong Kong Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 48
Table 23: Hong Kong Bakery & Cereals value, by age group, 2005 49
Table 24: Hong Kong Bakery & Cereals value, by income group, 2005 49
Table 25: Hong Kong Bakery & Cereals value, by gender, 2005 50
Table 26: Hong Kong Bakery & Cereals value, by marital status, 2005 50
Table 27: Hong Kong Bakery & Cereals value, by size of household, 2005 50
Table 28: Hong Kong Bakery & Cereals value, by urban/rural residence, 2005 51
Table 29: Hong Kong Bread & rolls value, 2000-2005 (HK$ m, nominal prices) 52
Table 30: Hong Kong Bread & rolls value forecast, 2005-2010 (HK$ m, nominal prices) 52
Table 31: Hong Kong Bread & rolls value, 2000-2005 (HK$ m, 2005 prices) 54
Table 32: Hong Kong Bread & rolls value forecast, 2005-2010 (HK$ m, 2005 prices) 54
Table 33: Hong Kong Bread & rolls value, 2000-2005 (US$ m nominal prices) 55
Table 34: Hong Kong Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 55
Table 35: Hong Kong Bread & rolls volume, 2000-2005 (Kg m) 57
Table 36: Hong Kong Bread & rolls volume forecast, 2005-2010 (Kg m) 57
Table 37: Hong Kong Bread & rolls brand share, by value, 2004-2005 (%) 60
Table 38: Hong Kong Bread & rolls value, by brand, 2004-2005 (HK$ m nominal prices) 60
Table 39: Hong Kong Bread & rolls company share, by value, 2004-2005 (%) 61
Table 40: Hong Kong Bread & rolls value, by company, 2004-2005 (HK$ m nominal prices) 61
Table 41: Hong Kong Bread & rolls distribution channels, by value, 2004-2005 (%) 62
Table 42: Hong Kong Bread & rolls value, by distribution channel, 2004-2005 (HK$ m nominal prices) 62
Table 43: Hong Kong Bread & rolls expenditure per head, 2000-2005 (HK$, nominal prices) 63
Table 44: Hong Kong Bread & rolls forecast expenditure per head, 2005-2010 (HK$, nominal prices) 63
Table 45: Hong Kong Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 64
Table 46: Hong Kong Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 64
Table 47: Hong Kong Bread & rolls consumption per head, 2000-2005 (Kg) 65
Table 48: Hong Kong Bread & rolls forecast consumption per head, 2005-2010 (Kg) 65
Table 49: Hong Kong Bread & rolls value, by age group, 2005 66
Table 50: Hong Kong Bread & rolls value, by income group, 2005 66
Table 51: Hong Kong Bread & rolls value, by gender, 2005 67
Table 52: Hong Kong Bread & rolls value, by marital status, 2005 67
Table 53: Hong Kong Bread & rolls value, by size of household, 2005 67
Table 54: Hong Kong Bread & rolls value, by urban/rural residence, 2005 68
Table 55: Hong Kong Breakfast cereals value, 2000-2005 (HK$ m, nominal prices) 69
Table 56: Hong Kong Breakfast cereals value forecast, 2005-2010 (HK$ m, nominal prices) 69
Table 57: Hong Kong Breakfast cereals value, 2000-2005 (HK$ m, 2005 prices) 71
Table 58: Hong Kong Breakfast cereals value forecast, 2005-2010 (HK$ m, 2005 prices) 71
Table 59: Hong Kong Breakfast cereals value, 2000-2005 (US$ m nominal prices) 72
Table 60: Hong Kong Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 72
Table 61: Hong Kong Breakfast cereals volume, 2000-2005 (Kg m) 74
Table 62: Hong Kong Breakfast cereals volume forecast, 2005-2010 (Kg m) 74
Table 63: Hong Kong Breakfast cereals brand share, by value, 2004-2005 (%) 77
Table 64: Hong Kong Breakfast cereals value, by brand, 2004-2005 (HK$ m nominal prices) 78
Table 65: Hong Kong Breakfast cereals company share, by value, 2004-2005 (%) 79
Table 66: Hong Kong Breakfast cereals value, by company, 2004-2005 (HK$ m nominal prices) 79
Table 67: Hong Kong Breakfast cereals distribution channels, by value, 2004-2005 (%) 80
Table 68: Hong Kong Breakfast cereals value, by distribution channel, 2004-2005 (HK$ m nominal prices) 80
Table 69: Hong Kong Breakfast cereals expenditure per head, 2000-2005 (HK$, nominal prices) 81
Table 70: Hong Kong Breakfast cereals forecast expenditure per head, 2005-2010 (HK$, nominal prices) 81
Table 71: Hong Kong Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 82
Table 72: Hong Kong Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 82
Table 73: Hong Kong Breakfast cereals consumption per head, 2000-2005 (Kg) 83
Table 74: Hong Kong Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 83
Table 75: Hong Kong Breakfast cereals value, by age group, 2005 84
Table 76: Hong Kong Breakfast cereals value, by income group, 2005 84
Table 77: Hong Kong Breakfast cereals value, by gender, 2005 85
Table 78: Hong Kong Breakfast cereals value, by marital status, 2005 85
Table 79: Hong Kong Breakfast cereals value, by size of household, 2005 85
Table 80: Hong Kong Breakfast cereals value, by urban/rural residence, 2005 86
Table 81: Hong Kong Cakes & pastries value, 2000-2005 (HK$ m, nominal prices) 87
Table 82: Hong Kong Cakes & pastries value forecast, 2005-2010 (HK$ m, nominal prices) 87
Table 83: Hong Kong Cakes & pastries value, 2000-2005 (HK$ m, 2005 prices) 89
Table 84: Hong Kong Cakes & pastries value forecast, 2005-2010 (HK$ m, 2005 prices) 89
Table 85: Hong Kong Cakes & pastries value, 2000-2005 (US$ m nominal prices) 90
Table 86: Hong Kong Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 90
Table 87: Hong Kong Cakes & pastries volume, 2000-2005 (Kg m) 92
Table 88: Hong Kong Cakes & pastries volume forecast, 2005-2010 (Kg m) 92
Table 89: Hong Kong Cakes & pastries brand share, by value, 2004-2005 (%) 95
Table 90: Hong Kong Cakes & pastries value, by brand, 2004-2005 (HK$ m nominal prices) 95
Table 91: Hong Kong Cakes & pastries company share, by value, 2004-2005 (%) 96
Table 92: Hong Kong Cakes & pastries value, by company, 2004-2005 (HK$ m nominal prices) 96
Table 93: Hong Kong Cakes & pastries distribution channels, by value, 2004-2005 (%) 97
Table 94: Hong Kong Cakes & pastries value, by distribution channel, 2004-2005 (HK$ m nominal prices) 97
Table 95: Hong Kong Cakes & pastries expenditure per head, 2000-2005 (HK$, nominal prices) 98
Table 96: Hong Kong Cakes & pastries forecast expenditure per head, 2005-2010 (HK$, nominal prices) 98
Table 97: Hong Kong Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 99
Table 98: Hong Kong Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 99
Table 99: Hong Kong Cakes & pastries consumption per head, 2000-2005 (Kg) 100
Table 100: Hong Kong Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 100
Table 101: Hong Kong Cakes & pastries value, by age group, 2005 101
Table 102: Hong Kong Cakes & pastries value, by income group, 2005 101
Table 103: Hong Kong Cakes & pastries value, by gender, 2005 102
Table 104: Hong Kong Cakes & pastries value, by marital status, 2005 102
Table 105: Hong Kong Cakes & pastries value, by size of household, 2005 102
Table 106: Hong Kong Cakes & pastries value, by urban/rural residence, 2005 103
Table 107: Hong Kong Cookies (sweet biscuits) value, 2000-2005 (HK$ m, nominal prices) 104
Table 108: Hong Kong Cookies (sweet biscuits) value forecast, 2005-2010 (HK$ m, nominal prices) 105
Table 109: Hong Kong Cookies (sweet biscuits) value, 2000-2005 (HK$ m, 2005 prices) 107
Table 110: Hong Kong Cookies (sweet biscuits) value forecast, 2005-2010 (HK$ m, 2005 prices) 108
Table 111: Hong Kong Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 109
Table 112: Hong Kong Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 110
Table 113: Hong Kong Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 112
Table 114: Hong Kong Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 113
Table 115: Hong Kong Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 116
Table 116: Hong Kong Cookies (sweet biscuits) value, by brand, 2004-2005 (HK$ m nominal prices) 117
Table 117: Hong Kong Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 118
Table 118: Hong Kong Cookies (sweet biscuits) value, by company, 2004-2005 (HK$ m nominal prices) 118
Table 119: Hong Kong Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 119
Table 120: Hong Kong Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (HK$ m nominal prices) 119
Table 121: Hong Kong Cookies (sweet biscuits) expenditure per head, 2000-2005 (HK$, nominal prices) 120
Table 122: Hong Kong Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (HK$, nominal prices) 121
Table 123: Hong Kong Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 122
Table 124: Hong Kong Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 123
Table 125: Hong Kong Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 124
Table 126: Hong Kong Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 125
Table 127: Hong Kong Cookies (sweet biscuits) value, by age group, 2005 126
Table 128: Hong Kong Cookies (sweet biscuits) value, by income group, 2005 126
Table 129: Hong Kong Cookies (sweet biscuits) value, by gender, 2005 127
Table 130: Hong Kong Cookies (sweet biscuits) value, by marital status, 2005 127
Table 131: Hong Kong Cookies (sweet biscuits) value, by size of household, 2005 127
Table 132: Hong Kong Cookies (sweet biscuits) value, by urban/rural residence, 2005 128
Table 133: Hong Kong Crackers (savory biscuits) value, 2000-2005 (HK$ m, nominal prices) 129
Table 134: Hong Kong Crackers (savory biscuits) value forecast, 2005-2010 (HK$ m, nominal prices) 130
Table 135: Hong Kong Crackers (savory biscuits) value, 2000-2005 (HK$ m, 2005 prices) 132
Table 136: Hong Kong Crackers (savory biscuits) value forecast, 2005-2010 (HK$ m, 2005 prices) 132
Table 137: Hong Kong Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 133
Table 138: Hong Kong Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 133
Table 139: Hong Kong Crackers (savory biscuits) volume, 2000-2005 (Kg m) 135
Table 140: Hong Kong Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 135
Table 141: Hong Kong Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 138
Table 142: Hong Kong Crackers (savory biscuits) value, by brand, 2004-2005 (HK$ m nominal prices) 138
Table 143: Hong Kong Crackers (savory biscuits) company share, by value, 2004-2005 (%) 139
Table 144: Hong Kong Crackers (savory biscuits) value, by company, 2004-2005 (HK$ m nominal prices) 139
Table 145: Hong Kong Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 140
Table 146: Hong Kong Crackers (savory biscuits) value, by distribution channel, 2004-2005 (HK$ m nominal prices) 140
Table 147: Hong Kong Crackers (savory biscuits) expenditure per head, 2000-2005 (HK$, nominal prices) 141
Table 148: Hong Kong Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (HK$, nominal prices) 142
Table 149: Hong Kong Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 143
Table 150: Hong Kong Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 143
Table 151: Hong Kong Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 144
Table 152: Hong Kong Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 144
Table 153: Hong Kong Crackers (savory biscuits) value, by age group, 2005 145
Table 154: Hong Kong Crackers (savory biscuits) value, by income group, 2005 145
Table 155: Hong Kong Crackers (savory biscuits) value, by gender, 2005 146
Table 156: Hong Kong Crackers (savory biscuits) value, by marital status, 2005 146
Table 157: Hong Kong Crackers (savory biscuits) value, by size of household, 2005 146
Table 158: Hong Kong Crackers (savory biscuits) value, by urban/rural residence, 2005 147
Table 159: Hong Kong Morning goods value, 2000-2005 (HK$ m, nominal prices) 148
Table 160: Hong Kong Morning goods value forecast, 2005-2010 (HK$ m, nominal prices) 148
Table 161: Hong Kong Morning goods value, 2000-2005 (HK$ m, 2005 prices) 150
Table 162: Hong Kong Morning goods value forecast, 2005-2010 (HK$ m, 2005 prices) 150
Table 163: Hong Kong Morning goods value, 2000-2005 (US$ m nominal prices) 151
Table 164: Hong Kong Morning goods value forecast, 2005-2010 (US$ m nominal prices) 151
Table 165: Hong Kong Morning goods volume, 2000-2005 (Kg m) 153
Table 166: Hong Kong Morning goods volume forecast, 2005-2010 (Kg m) 153
Table 167: Hong Kong Morning goods brand share, by value, 2004-2005 (%) 156
Table 168: Hong Kong Morning goods value, by brand, 2004-2005 (HK$ m nominal prices) 156
Table 169: Hong Kong Morning goods company share, by value, 2004-2005 (%) 157
Table 170: Hong Kong Morning goods value, by company, 2004-2005 (HK$ m nominal prices) 157
Table 171: Hong Kong Morning goods distribution channels, by value, 2004-2005 (%) 158
Table 172: Hong Kong Morning goods value, by distribution channel, 2004-2005 (HK$ m nominal prices) 158
Table 173: Hong Kong Morning goods expenditure per head, 2000-2005 (HK$, nominal prices) 159
Table 174: Hong Kong Morning goods forecast expenditure per head, 2005-2010 (HK$, nominal prices) 159
Table 175: Hong Kong Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 160
Table 176: Hong Kong Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 160
Table 177: Hong Kong Morning goods consumption per head, 2000-2005 (Kg) 161
Table 178: Hong Kong Morning goods forecast consumption per head, 2005-2010 (Kg) 161
Table 179: Hong Kong Morning goods value, by age group, 2005 162
Table 180: Hong Kong Morning goods value, by income group, 2005 162
Table 181: Hong Kong Morning goods value, by gender, 2005 163
Table 182: Hong Kong Morning goods value, by marital status, 2005 163
Table 183: Hong Kong Morning goods value, by size of household, 2005 163
Table 184: Hong Kong Morning goods value, by urban/rural residence, 2005 164
Table 185: Hong Kong Key Facts 166
Table 186: Hong Kong population, by age group, 2000-2005 (millions) 169
Table 187: Hong Kong population forecast, by age group, 2005-2010 (millions) 170
Table 188: Hong Kong population, by gender, 2000-2005 (millions) 170
Table 189: Hong Kong population forecast, by gender, 2005-2010 (millions) 171
Table 190: Hong Kong real GDP, 2000-2005 (HK$ bn, 2005 prices) 171
Table 191: Hong Kong real GDP forecast, 2005-2010 (HK$ bn, 2005 prices) 171
Table 192: Hong Kong nominal GDP, 2000-2005 (HK$ bn, nominal prices) 172
Table 193: Hong Kong nominal GDP forecast, 2005-2010 (HK$ bn, nominal prices) 172
Table 194: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices) 172
Table 195: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 173
Table 196: Hong Kong consumer price index, 2000-2005 (2000=100) 173
Table 197: Hong Kong consumer price index, 2005-2010 (2000=100) 173
Table 198: Hong Kong exchange rate, 2000-2005 174


LIST OF FIGURES
Figure 1: Hong Kong Bakery & Cereals value & value forecast, 2000-2010 (HK$ m, nominal prices) 28
Figure 2: Hong Kong Bakery & Cereals category growth comparison, by value, 2000-2010 33
Figure 3: Hong Kong Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 36
Figure 4: Hong Kong Bakery & Cereals category growth comparison, by volume, 2000-2010 37
Figure 5: Hong Kong Bread & rolls value & value forecast, 2000-2010 (HK$ m, nominal prices) 53
Figure 6: Hong Kong Bread & rolls segment growth comparison, by value, 2000-2010 56
Figure 7: Hong Kong Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 58
Figure 8: Hong Kong Bread & rolls category growth comparison, by volume, 2000-2010 59
Figure 9: Hong Kong Breakfast cereals value & value forecast, 2000-2010 (HK$ m, nominal prices) 70
Figure 10: Hong Kong Breakfast cereals segment growth comparison, by value, 2000-2010 73
Figure 11: Hong Kong Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 75
Figure 12: Hong Kong Breakfast cereals category growth comparison, by volume, 2000-2010 76
Figure 13: Hong Kong Cakes & pastries value & value forecast, 2000-2010 (HK$ m, nominal prices) 88
Figure 14: Hong Kong Cakes & pastries segment growth comparison, by value, 2000-2010 91
Figure 15: Hong Kong Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 93
Figure 16: Hong Kong Cakes & pastries category growth comparison, by volume, 2000-2010 94
Figure 17: Hong Kong Cookies (sweet biscuits) value & value forecast, 2000-2010 (HK$ m, nominal prices) 106
Figure 18: Hong Kong Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 111
Figure 19: Hong Kong Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 114
Figure 20: Hong Kong Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 115
Figure 21: Hong Kong Crackers (savory biscuits) value & value forecast, 2000-2010 (HK$ m, nominal prices) 131
Figure 22: Hong Kong Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 134
Figure 23: Hong Kong Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 136
Figure 24: Hong Kong Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 137
Figure 25: Hong Kong Morning goods value & value forecast, 2000-2010 (HK$ m, nominal prices) 149
Figure 26: Hong Kong Morning goods segment growth comparison, by value, 2000-2010 152
Figure 27: Hong Kong Morning goods volume & volume forecast, 2000-2010 (Kg m) 154
Figure 28: Hong Kong Morning goods category growth comparison, by volume, 2000-2010 155
Figure 29: Map of Hong Kong 166
Figure 30: Annual data review process 176

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