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Bakery and Cereals in Finland to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Finland.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Finland increased between 2000-2005, growing at an average annual rate of 3.9%.The leading company in the market in 2005 was Cloetta Fazer AB.
The second-largest player was Vaasamills with Kellogg Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 17
CHAPTER 1 INTRODUCTION 19
What is this report about? 19
How to use this report 19
Definitions 19
CHAPTER 2 FINLAND BAKERY & CEREALS 24
2.1 Value 24
2.2 Volume 30
2.3 Market Share 34
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44
CHAPTER 3 FINLAND BREAD & ROLLS 47
3.1 Value 47
3.2 Volume 52
3.3 Market Share 55
3.4 Distribution 57
3.5 Expenditure & consumption per head 58
3.6 ConsumerGraphics 61
CHAPTER 4 FINLAND BREAKFAST CEREALS 64
4.1 Value 64
4.2 Volume 69
4.3 Market Share 72
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 78
CHAPTER 5 FINLAND CAKES & PASTRIES 81
5.1 Value 81
5.2 Volume 86
5.3 Market Share 89
5.4 Distribution 91
5.5 Expenditure & consumption per head 92
5.6 ConsumerGraphics 95
CHAPTER 6 FINLAND COOKIES (SWEET BISCUITS) 98
6.1 Value 98
6.2 Volume 106
6.3 Market Share 110
6.4 Distribution 112
6.5 Expenditure & consumption per head 113
6.6 ConsumerGraphics 119
CHAPTER 7 FINLAND CRACKERS (SAVORY BISCUITS) 122
7.1 Value 122
7.2 Volume 128
7.3 Market Share 131
7.4 Distribution 133
7.5 Expenditure & consumption per head 134
7.6 ConsumerGraphics 137
CHAPTER 8 FINLAND MORNING GOODS 140
8.1 Value 140
8.2 Volume 145
8.3 Market Share 148
8.4 Distribution 150
8.5 Expenditure & consumption per head 151
8.6 ConsumerGraphics 154
CHAPTER 9 FINLAND SOCIOECONOMIC PROFILE 157
9.1 Country Overview 157
9.2 Key Facts 158
9.3 Political Overview 160
9.4 Finland Economic Overview 161
CHAPTER 10 FINLAND MACROECONOMIC PROFILE 162
10.1 Macroeconomic Indicators 162
CHAPTER 11 RESEARCH METHODOLOGY 168
11.1 Methodology overview 168
11.2 Secondary research 169
11.3 Market modelling 170
11.4 Primary research 171
11.5 Data finalisation 172
11.6 Ongoing research 172
CHAPTER 12 APPENDIX 173
12.1 Future readings 173
12.2 How to contact experts in your industry 173

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 20
Table 2: Bakery & Cereals distribution channels 22
Table 3: Finland Bakery & Cereals value, 2000-2005 (€ m, nominal prices) 24
Table 4: Finland Bakery & Cereals value forecast, 2005-2010 (€ m, nominal prices) 25
Table 5: Finland Bakery & Cereals value, 2000-2005 (€ m, 2005 prices) 27
Table 6: Finland Bakery & Cereals value forecast, 2005-2010 (€ m, 2005 prices) 27
Table 7: Finland Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 28
Table 8: Finland Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 28
Table 9: Finland Bakery & Cereals volume, 2000-2005 (Kg m) 30
Table 10: Finland Bakery & Cereals volume forecast, 2005-2010 (Kg m) 31
Table 11: Finland Bakery & Cereals brand share, by value, 2004-2005 (%) 34
Table 12: Finland Bakery & Cereals value, by brand, 2004-2005 (€ m nominal prices) 35
Table 13: Finland Bakery & Cereals company share, by value, 2004-2005 (%) 36
Table 14: Finland Bakery & Cereals value, by company, 2004-2005 (€ m nominal prices) 37
Table 15: Finland Bakery & Cereals distribution channels, by value, 2004-2005 (%) 38
Table 16: Finland Bakery & Cereals value, by distribution channel, 2004-2005 (€ m nominal prices) 38
Table 17: Finland Bakery & Cereals expenditure per head, 2000-2005 (€, nominal prices) 39
Table 18: Finland Bakery & Cereals forecast expenditure per head, 2005-2010 (€, nominal prices) 40
Table 19: Finland Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Finland Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Finland Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 22: Finland Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 23: Finland Bakery & Cereals value, by age group, 2005 44
Table 24: Finland Bakery & Cereals value, by income group, 2005 44
Table 25: Finland Bakery & Cereals value, by gender, 2005 45
Table 26: Finland Bakery & Cereals value, by marital status, 2005 45
Table 27: Finland Bakery & Cereals value, by size of household, 2005 45
Table 28: Finland Bakery & Cereals value, by urban/rural residence, 2005 46
Table 29: Finland Bread & rolls value, 2000-2005 (€ m, nominal prices) 47
Table 30: Finland Bread & rolls value forecast, 2005-2010 (€ m, nominal prices) 47
Table 31: Finland Bread & rolls value, 2000-2005 (€ m, 2005 prices) 49
Table 32: Finland Bread & rolls value forecast, 2005-2010 (€ m, 2005 prices) 49
Table 33: Finland Bread & rolls value, 2000-2005 (US$ m nominal prices) 50
Table 34: Finland Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 50
Table 35: Finland Bread & rolls volume, 2000-2005 (Kg m) 52
Table 36: Finland Bread & rolls volume forecast, 2005-2010 (Kg m) 52
Table 37: Finland Bread & rolls brand share, by value, 2004-2005 (%) 55
Table 38: Finland Bread & rolls value, by brand, 2004-2005 (€ m nominal prices) 55
Table 39: Finland Bread & rolls company share, by value, 2004-2005 (%) 56
Table 40: Finland Bread & rolls value, by company, 2004-2005 (€ m nominal prices) 56
Table 41: Finland Bread & rolls distribution channels, by value, 2004-2005 (%) 57
Table 42: Finland Bread & rolls value, by distribution channel, 2004-2005 (€ m nominal prices) 57
Table 43: Finland Bread & rolls expenditure per head, 2000-2005 (€, nominal prices) 58
Table 44: Finland Bread & rolls forecast expenditure per head, 2005-2010 (€, nominal prices) 58
Table 45: Finland Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 59
Table 46: Finland Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 59
Table 47: Finland Bread & rolls consumption per head, 2000-2005 (Kg) 60
Table 48: Finland Bread & rolls forecast consumption per head, 2005-2010 (Kg) 60
Table 49: Finland Bread & rolls value, by age group, 2005 61
Table 50: Finland Bread & rolls value, by income group, 2005 61
Table 51: Finland Bread & rolls value, by gender, 2005 62
Table 52: Finland Bread & rolls value, by marital status, 2005 62
Table 53: Finland Bread & rolls value, by size of household, 2005 62
Table 54: Finland Bread & rolls value, by urban/rural residence, 2005 63
Table 55: Finland Breakfast cereals value, 2000-2005 (€ m, nominal prices) 64
Table 56: Finland Breakfast cereals value forecast, 2005-2010 (€ m, nominal prices) 64
Table 57: Finland Breakfast cereals value, 2000-2005 (€ m, 2005 prices) 66
Table 58: Finland Breakfast cereals value forecast, 2005-2010 (€ m, 2005 prices) 66
Table 59: Finland Breakfast cereals value, 2000-2005 (US$ m nominal prices) 67
Table 60: Finland Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 67
Table 61: Finland Breakfast cereals volume, 2000-2005 (Kg m) 69
Table 62: Finland Breakfast cereals volume forecast, 2005-2010 (Kg m) 69
Table 63: Finland Breakfast cereals brand share, by value, 2004-2005 (%) 72
Table 64: Finland Breakfast cereals value, by brand, 2004-2005 (€ m nominal prices) 72
Table 65: Finland Breakfast cereals company share, by value, 2004-2005 (%) 73
Table 66: Finland Breakfast cereals value, by company, 2004-2005 (€ m nominal prices) 73
Table 67: Finland Breakfast cereals distribution channels, by value, 2004-2005 (%) 74
Table 68: Finland Breakfast cereals value, by distribution channel, 2004-2005 (€ m nominal prices) 74
Table 69: Finland Breakfast cereals expenditure per head, 2000-2005 (€, nominal prices) 75
Table 70: Finland Breakfast cereals forecast expenditure per head, 2005-2010 (€, nominal prices) 75
Table 71: Finland Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 76
Table 72: Finland Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 76
Table 73: Finland Breakfast cereals consumption per head, 2000-2005 (Kg) 77
Table 74: Finland Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 77
Table 75: Finland Breakfast cereals value, by age group, 2005 78
Table 76: Finland Breakfast cereals value, by income group, 2005 78
Table 77: Finland Breakfast cereals value, by gender, 2005 79
Table 78: Finland Breakfast cereals value, by marital status, 2005 79
Table 79: Finland Breakfast cereals value, by size of household, 2005 79
Table 80: Finland Breakfast cereals value, by urban/rural residence, 2005 80
Table 81: Finland Cakes & pastries value, 2000-2005 (€ m, nominal prices) 81
Table 82: Finland Cakes & pastries value forecast, 2005-2010 (€ m, nominal prices) 81
Table 83: Finland Cakes & pastries value, 2000-2005 (€ m, 2005 prices) 83
Table 84: Finland Cakes & pastries value forecast, 2005-2010 (€ m, 2005 prices) 83
Table 85: Finland Cakes & pastries value, 2000-2005 (US$ m nominal prices) 84
Table 86: Finland Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 84
Table 87: Finland Cakes & pastries volume, 2000-2005 (Kg m) 86
Table 88: Finland Cakes & pastries volume forecast, 2005-2010 (Kg m) 86
Table 89: Finland Cakes & pastries brand share, by value, 2004-2005 (%) 89
Table 90: Finland Cakes & pastries value, by brand, 2004-2005 (€ m nominal prices) 89
Table 91: Finland Cakes & pastries company share, by value, 2004-2005 (%) 90
Table 92: Finland Cakes & pastries value, by company, 2004-2005 (€ m nominal prices) 90
Table 93: Finland Cakes & pastries distribution channels, by value, 2004-2005 (%) 91
Table 94: Finland Cakes & pastries value, by distribution channel, 2004-2005 (€ m nominal prices) 91
Table 95: Finland Cakes & pastries expenditure per head, 2000-2005 (€, nominal prices) 92
Table 96: Finland Cakes & pastries forecast expenditure per head, 2005-2010 (€, nominal prices) 92
Table 97: Finland Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 93
Table 98: Finland Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 93
Table 99: Finland Cakes & pastries consumption per head, 2000-2005 (Kg) 94
Table 100: Finland Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 94
Table 101: Finland Cakes & pastries value, by age group, 2005 95
Table 102: Finland Cakes & pastries value, by income group, 2005 95
Table 103: Finland Cakes & pastries value, by gender, 2005 96
Table 104: Finland Cakes & pastries value, by marital status, 2005 96
Table 105: Finland Cakes & pastries value, by size of household, 2005 96
Table 106: Finland Cakes & pastries value, by urban/rural residence, 2005 97
Table 107: Finland Cookies (sweet biscuits) value, 2000-2005 (€ m, nominal prices) 98
Table 108: Finland Cookies (sweet biscuits) value forecast, 2005-2010 (€ m, nominal prices) 99
Table 109: Finland Cookies (sweet biscuits) value, 2000-2005 (€ m, 2005 prices) 101
Table 110: Finland Cookies (sweet biscuits) value forecast, 2005-2010 (€ m, 2005 prices) 102
Table 111: Finland Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 103
Table 112: Finland Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 104
Table 113: Finland Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 106
Table 114: Finland Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 107
Table 115: Finland Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 110
Table 116: Finland Cookies (sweet biscuits) value, by brand, 2004-2005 (€ m nominal prices) 110
Table 117: Finland Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 111
Table 118: Finland Cookies (sweet biscuits) value, by company, 2004-2005 (€ m nominal prices) 111
Table 119: Finland Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 112
Table 120: Finland Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (€ m nominal prices) 112
Table 121: Finland Cookies (sweet biscuits) expenditure per head, 2000-2005 (€, nominal prices) 113
Table 122: Finland Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (€, nominal prices) 114
Table 123: Finland Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 115
Table 124: Finland Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 116
Table 125: Finland Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 117
Table 126: Finland Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 118
Table 127: Finland Cookies (sweet biscuits) value, by age group, 2005 119
Table 128: Finland Cookies (sweet biscuits) value, by income group, 2005 119
Table 129: Finland Cookies (sweet biscuits) value, by gender, 2005 120
Table 130: Finland Cookies (sweet biscuits) value, by marital status, 2005 120
Table 131: Finland Cookies (sweet biscuits) value, by size of household, 2005 120
Table 132: Finland Cookies (sweet biscuits) value, by urban/rural residence, 2005 121
Table 133: Finland Crackers (savory biscuits) value, 2000-2005 (€ m, nominal prices) 122
Table 134: Finland Crackers (savory biscuits) value forecast, 2005-2010 (€ m, nominal prices) 123
Table 135: Finland Crackers (savory biscuits) value, 2000-2005 (€ m, 2005 prices) 125
Table 136: Finland Crackers (savory biscuits) value forecast, 2005-2010 (€ m, 2005 prices) 125
Table 137: Finland Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 126
Table 138: Finland Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 126
Table 139: Finland Crackers (savory biscuits) volume, 2000-2005 (Kg m) 128
Table 140: Finland Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 128
Table 141: Finland Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 131
Table 142: Finland Crackers (savory biscuits) value, by brand, 2004-2005 (€ m nominal prices) 131
Table 143: Finland Crackers (savory biscuits) company share, by value, 2004-2005 (%) 132
Table 144: Finland Crackers (savory biscuits) value, by company, 2004-2005 (€ m nominal prices) 132
Table 145: Finland Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 133
Table 146: Finland Crackers (savory biscuits) value, by distribution channel, 2004-2005 (€ m nominal prices) 133
Table 147: Finland Crackers (savory biscuits) expenditure per head, 2000-2005 (€, nominal prices) 134
Table 148: Finland Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (€, nominal prices) 134
Table 149: Finland Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 135
Table 150: Finland Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 135
Table 151: Finland Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 136
Table 152: Finland Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 136
Table 153: Finland Crackers (savory biscuits) value, by age group, 2005 137
Table 154: Finland Crackers (savory biscuits) value, by income group, 2005 137
Table 155: Finland Crackers (savory biscuits) value, by gender, 2005 138
Table 156: Finland Crackers (savory biscuits) value, by marital status, 2005 138
Table 157: Finland Crackers (savory biscuits) value, by size of household, 2005 138
Table 158: Finland Crackers (savory biscuits) value, by urban/rural residence, 2005 139
Table 159: Finland Morning goods value, 2000-2005 (€ m, nominal prices) 140
Table 160: Finland Morning goods value forecast, 2005-2010 (€ m, nominal prices) 140
Table 161: Finland Morning goods value, 2000-2005 (€ m, 2005 prices) 142
Table 162: Finland Morning goods value forecast, 2005-2010 (€ m, 2005 prices) 142
Table 163: Finland Morning goods value, 2000-2005 (US$ m nominal prices) 143
Table 164: Finland Morning goods value forecast, 2005-2010 (US$ m nominal prices) 143
Table 165: Finland Morning goods volume, 2000-2005 (Kg m) 145
Table 166: Finland Morning goods volume forecast, 2005-2010 (Kg m) 145
Table 167: Finland Morning goods brand share, by value, 2004-2005 (%) 148
Table 168: Finland Morning goods value, by brand, 2004-2005 (€ m nominal prices) 148
Table 169: Finland Morning goods company share, by value, 2004-2005 (%) 149
Table 170: Finland Morning goods value, by company, 2004-2005 (€ m nominal prices) 149
Table 171: Finland Morning goods distribution channels, by value, 2004-2005 (%) 150
Table 172: Finland Morning goods value, by distribution channel, 2004-2005 (€ m nominal prices) 150
Table 173: Finland Morning goods expenditure per head, 2000-2005 (€, nominal prices) 151
Table 174: Finland Morning goods forecast expenditure per head, 2005-2010 (€, nominal prices) 151
Table 175: Finland Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 152
Table 176: Finland Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 152
Table 177: Finland Morning goods consumption per head, 2000-2005 (Kg) 153
Table 178: Finland Morning goods forecast consumption per head, 2005-2010 (Kg) 153
Table 179: Finland Morning goods value, by age group, 2005 154
Table 180: Finland Morning goods value, by income group, 2005 154
Table 181: Finland Morning goods value, by gender, 2005 155
Table 182: Finland Morning goods value, by marital status, 2005 155
Table 183: Finland Morning goods value, by size of household, 2005 155
Table 184: Finland Morning goods value, by urban/rural residence, 2005 156
Table 185: Finland Key Facts 158
Table 186: Finland population, by age group, 2000-2005 (millions) 162
Table 187: Finland population forecast, by age group, 2005-2010 (millions) 163
Table 188: Finland population, by gender, 2000-2005 (millions) 163
Table 189: Finland population forecast, by gender, 2005-2010 (millions) 164
Table 190: Finland real GDP, 2000-2005 (€ bn, 2005 prices) 164
Table 191: Finland real GDP forecast, 2005-2010 (€ bn, 2005 prices) 164
Table 192: Finland nominal GDP, 2000-2005 (€ bn, nominal prices) 165
Table 193: Finland nominal GDP forecast, 2005-2010 (€ bn, nominal prices) 165
Table 194: Finland real GDP, 2000-2005 (US$ bn, 2005 prices) 165
Table 195: Finland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 166
Table 196: Finland consumer price index, 2000-2005 (2000=100) 166
Table 197: Finland consumer price index, 2005-2010 (2000=100) 166
Table 198: Finland exchange rate, 2000-2005 167


LIST OF FIGURES
Figure 1: Finland Bakery & Cereals value & value forecast, 2000-2010 (€ m, nominal prices) 26
Figure 2: Finland Bakery & Cereals category growth comparison, by value, 2000-2010 29
Figure 3: Finland Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 32
Figure 4: Finland Bakery & Cereals category growth comparison, by volume, 2000-2010 33
Figure 5: Finland Bread & rolls value & value forecast, 2000-2010 (€ m, nominal prices) 48
Figure 6: Finland Bread & rolls segment growth comparison, by value, 2000-2010 51
Figure 7: Finland Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 53
Figure 8: Finland Bread & rolls category growth comparison, by volume, 2000-2010 54
Figure 9: Finland Breakfast cereals value & value forecast, 2000-2010 (€ m, nominal prices) 65
Figure 10: Finland Breakfast cereals segment growth comparison, by value, 2000-2010 68
Figure 11: Finland Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 70
Figure 12: Finland Breakfast cereals category growth comparison, by volume, 2000-2010 71
Figure 13: Finland Cakes & pastries value & value forecast, 2000-2010 (€ m, nominal prices) 82
Figure 14: Finland Cakes & pastries segment growth comparison, by value, 2000-2010 85
Figure 15: Finland Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 87
Figure 16: Finland Cakes & pastries category growth comparison, by volume, 2000-2010 88
Figure 17: Finland Cookies (sweet biscuits) value & value forecast, 2000-2010 (€ m, nominal prices) 100
Figure 18: Finland Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 105
Figure 19: Finland Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 108
Figure 20: Finland Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 109
Figure 21: Finland Crackers (savory biscuits) value & value forecast, 2000-2010 (€ m, nominal prices) 124
Figure 22: Finland Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 127
Figure 23: Finland Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 129
Figure 24: Finland Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 130
Figure 25: Finland Morning goods value & value forecast, 2000-2010 (€ m, nominal prices) 141
Figure 26: Finland Morning goods segment growth comparison, by value, 2000-2010 144
Figure 27: Finland Morning goods volume & volume forecast, 2000-2010 (Kg m) 146
Figure 28: Finland Morning goods category growth comparison, by volume, 2000-2010 147
Figure 29: Map of Finland 159
Figure 30: Annual data review process 169

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