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Bakery and Cereals in Canada to 2010
Market Report, February 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in Canada.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Bakery and Cereals in Canada increased between 2000-2005, growing at an average annual rate of 2.5%.The leading company in the market in 2005 was Altria Group, Inc..
The second-largest player was Maple Leaf with Kellogg Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 18
CHAPTER 1 INTRODUCTION 20
What is this report about? 20
How to use this report 20
Definitions 20
CHAPTER 2 CANADA BAKERY & CEREALS 25
2.1 Value 25
2.2 Volume 31
2.3 Market Share 35
2.4 Distribution 38
2.5 Expenditure & consumption per head 39
2.6 ConsumerGraphics 44
CHAPTER 3 CANADA BREAD & ROLLS 47
3.1 Value 47
3.2 Volume 52
3.3 Market Share 55
3.4 Distribution 57
3.5 Expenditure & consumption per head 58
3.6 ConsumerGraphics 61
CHAPTER 4 CANADA BREAKFAST CEREALS 64
4.1 Value 64
4.2 Volume 69
4.3 Market Share 72
4.4 Distribution 74
4.5 Expenditure & consumption per head 75
4.6 ConsumerGraphics 78
CHAPTER 5 CANADA CAKES & PASTRIES 81
5.1 Value 81
5.2 Volume 86
5.3 Market Share 89
5.4 Distribution 91
5.5 Expenditure & consumption per head 92
5.6 ConsumerGraphics 95
CHAPTER 6 CANADA COOKIES (SWEET BISCUITS) 98
6.1 Value 98
6.2 Volume 106
6.3 Market Share 110
6.4 Distribution 112
6.5 Expenditure & consumption per head 113
6.6 ConsumerGraphics 119
CHAPTER 7 CANADA CRACKERS (SAVORY BISCUITS) 122
7.1 Value 122
7.2 Volume 128
7.3 Market Share 131
7.4 Distribution 133
7.5 Expenditure & consumption per head 134
7.6 ConsumerGraphics 137
CHAPTER 8 CANADA MORNING GOODS 140
8.1 Value 140
8.2 Volume 145
8.3 Market Share 148
8.4 Distribution 150
8.5 Expenditure & consumption per head 151
8.6 ConsumerGraphics 154
CHAPTER 9 CANADA SOCIOECONOMIC PROFILE 157
9.1 Country Overview 157
9.2 Key Facts 158
9.3 Political Overview 160
9.4 Canada Economic Overview 161
CHAPTER 10 CANADA MACROECONOMIC PROFILE 162
10.1 Macroeconomic Indicators 162
CHAPTER 11 RESEARCH METHODOLOGY 168
11.1 Methodology overview 168
11.2 Secondary research 169
11.3 Market modelling 170
11.4 Primary research 171
11.5 Data finalisation 172
11.6 Ongoing research 172
CHAPTER 12 APPENDIX 173
12.1 Future readings 173
12.2 How to contact experts in your industry 173

LIST OF TABLES
Table 1: Bakery & Cereals category definitions 21
Table 2: Bakery & Cereals distribution channels 23
Table 3: Canada Bakery & Cereals value, 2000-2005 (CAD m, nominal prices) 25
Table 4: Canada Bakery & Cereals value forecast, 2005-2010 (CAD m, nominal prices) 26
Table 5: Canada Bakery & Cereals value, 2000-2005 (CAD m, 2005 prices) 28
Table 6: Canada Bakery & Cereals value forecast, 2005-2010 (CAD m, 2005 prices) 28
Table 7: Canada Bakery & Cereals value, 2000-2005 (US$ m nominal prices) 29
Table 8: Canada Bakery & Cereals value forecast, 2005-2010 (US$ m nominal prices) 29
Table 9: Canada Bakery & Cereals volume, 2000-2005 (Kg m) 31
Table 10: Canada Bakery & Cereals volume forecast, 2005-2010 (Kg m) 32
Table 11: Canada Bakery & Cereals brand share, by value, 2004-2005 (%) 35
Table 12: Canada Bakery & Cereals value, by brand, 2004-2005 (CAD m nominal prices) 36
Table 13: Canada Bakery & Cereals company share, by value, 2004-2005 (%) 37
Table 14: Canada Bakery & Cereals value, by company, 2004-2005 (CAD m nominal prices) 37
Table 15: Canada Bakery & Cereals distribution channels, by value, 2004-2005 (%) 38
Table 16: Canada Bakery & Cereals value, by distribution channel, 2004-2005 (CAD m nominal prices) 38
Table 17: Canada Bakery & Cereals expenditure per head, 2000-2005 (CAD, nominal prices) 39
Table 18: Canada Bakery & Cereals forecast expenditure per head, 2005-2010 (CAD, nominal prices) 40
Table 19: Canada Bakery & Cereals expenditure per head, 2000-2005 (US$ nominal prices) 41
Table 20: Canada Bakery & Cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 42
Table 21: Canada Bakery & Cereals consumption per head, 2000-2005 (Kg) 43
Table 22: Canada Bakery & Cereals forecast consumption per head, 2005-2010 (Kg) 43
Table 23: Canada Bakery & Cereals value, by age group, 2005 44
Table 24: Canada Bakery & Cereals value, by income group, 2005 44
Table 25: Canada Bakery & Cereals value, by gender, 2005 45
Table 26: Canada Bakery & Cereals value, by marital status, 2005 45
Table 27: Canada Bakery & Cereals value, by size of household, 2005 45
Table 28: Canada Bakery & Cereals value, by urban/rural residence, 2005 46
Table 29: Canada Bread & rolls value, 2000-2005 (CAD m, nominal prices) 47
Table 30: Canada Bread & rolls value forecast, 2005-2010 (CAD m, nominal prices) 47
Table 31: Canada Bread & rolls value, 2000-2005 (CAD m, 2005 prices) 49
Table 32: Canada Bread & rolls value forecast, 2005-2010 (CAD m, 2005 prices) 49
Table 33: Canada Bread & rolls value, 2000-2005 (US$ m nominal prices) 50
Table 34: Canada Bread & rolls value forecast, 2005-2010 (US$ m nominal prices) 50
Table 35: Canada Bread & rolls volume, 2000-2005 (Kg m) 52
Table 36: Canada Bread & rolls volume forecast, 2005-2010 (Kg m) 52
Table 37: Canada Bread & rolls brand share, by value, 2004-2005 (%) 55
Table 38: Canada Bread & rolls value, by brand, 2004-2005 (CAD m nominal prices) 55
Table 39: Canada Bread & rolls company share, by value, 2004-2005 (%) 56
Table 40: Canada Bread & rolls value, by company, 2004-2005 (CAD m nominal prices) 56
Table 41: Canada Bread & rolls distribution channels, by value, 2004-2005 (%) 57
Table 42: Canada Bread & rolls value, by distribution channel, 2004-2005 (CAD m nominal prices) 57
Table 43: Canada Bread & rolls expenditure per head, 2000-2005 (CAD, nominal prices) 58
Table 44: Canada Bread & rolls forecast expenditure per head, 2005-2010 (CAD, nominal prices) 58
Table 45: Canada Bread & rolls expenditure per head, 2000-2005 (US$ nominal prices) 59
Table 46: Canada Bread & rolls forecast expenditure per head, 2005-2010 (US$ nominal prices) 59
Table 47: Canada Bread & rolls consumption per head, 2000-2005 (Kg) 60
Table 48: Canada Bread & rolls forecast consumption per head, 2005-2010 (Kg) 60
Table 49: Canada Bread & rolls value, by age group, 2005 61
Table 50: Canada Bread & rolls value, by income group, 2005 61
Table 51: Canada Bread & rolls value, by gender, 2005 62
Table 52: Canada Bread & rolls value, by marital status, 2005 62
Table 53: Canada Bread & rolls value, by size of household, 2005 62
Table 54: Canada Bread & rolls value, by urban/rural residence, 2005 63
Table 55: Canada Breakfast cereals value, 2000-2005 (CAD m, nominal prices) 64
Table 56: Canada Breakfast cereals value forecast, 2005-2010 (CAD m, nominal prices) 64
Table 57: Canada Breakfast cereals value, 2000-2005 (CAD m, 2005 prices) 66
Table 58: Canada Breakfast cereals value forecast, 2005-2010 (CAD m, 2005 prices) 66
Table 59: Canada Breakfast cereals value, 2000-2005 (US$ m nominal prices) 67
Table 60: Canada Breakfast cereals value forecast, 2005-2010 (US$ m nominal prices) 67
Table 61: Canada Breakfast cereals volume, 2000-2005 (Kg m) 69
Table 62: Canada Breakfast cereals volume forecast, 2005-2010 (Kg m) 69
Table 63: Canada Breakfast cereals brand share, by value, 2004-2005 (%) 72
Table 64: Canada Breakfast cereals value, by brand, 2004-2005 (CAD m nominal prices) 72
Table 65: Canada Breakfast cereals company share, by value, 2004-2005 (%) 73
Table 66: Canada Breakfast cereals value, by company, 2004-2005 (CAD m nominal prices) 73
Table 67: Canada Breakfast cereals distribution channels, by value, 2004-2005 (%) 74
Table 68: Canada Breakfast cereals value, by distribution channel, 2004-2005 (CAD m nominal prices) 74
Table 69: Canada Breakfast cereals expenditure per head, 2000-2005 (CAD, nominal prices) 75
Table 70: Canada Breakfast cereals forecast expenditure per head, 2005-2010 (CAD, nominal prices) 75
Table 71: Canada Breakfast cereals expenditure per head, 2000-2005 (US$ nominal prices) 76
Table 72: Canada Breakfast cereals forecast expenditure per head, 2005-2010 (US$ nominal prices) 76
Table 73: Canada Breakfast cereals consumption per head, 2000-2005 (Kg) 77
Table 74: Canada Breakfast cereals forecast consumption per head, 2005-2010 (Kg) 77
Table 75: Canada Breakfast cereals value, by age group, 2005 78
Table 76: Canada Breakfast cereals value, by income group, 2005 78
Table 77: Canada Breakfast cereals value, by gender, 2005 79
Table 78: Canada Breakfast cereals value, by marital status, 2005 79
Table 79: Canada Breakfast cereals value, by size of household, 2005 79
Table 80: Canada Breakfast cereals value, by urban/rural residence, 2005 80
Table 81: Canada Cakes & pastries value, 2000-2005 (CAD m, nominal prices) 81
Table 82: Canada Cakes & pastries value forecast, 2005-2010 (CAD m, nominal prices) 81
Table 83: Canada Cakes & pastries value, 2000-2005 (CAD m, 2005 prices) 83
Table 84: Canada Cakes & pastries value forecast, 2005-2010 (CAD m, 2005 prices) 83
Table 85: Canada Cakes & pastries value, 2000-2005 (US$ m nominal prices) 84
Table 86: Canada Cakes & pastries value forecast, 2005-2010 (US$ m nominal prices) 84
Table 87: Canada Cakes & pastries volume, 2000-2005 (Kg m) 86
Table 88: Canada Cakes & pastries volume forecast, 2005-2010 (Kg m) 86
Table 89: Canada Cakes & pastries brand share, by value, 2004-2005 (%) 89
Table 90: Canada Cakes & pastries value, by brand, 2004-2005 (CAD m nominal prices) 89
Table 91: Canada Cakes & pastries company share, by value, 2004-2005 (%) 90
Table 92: Canada Cakes & pastries value, by company, 2004-2005 (CAD m nominal prices) 90
Table 93: Canada Cakes & pastries distribution channels, by value, 2004-2005 (%) 91
Table 94: Canada Cakes & pastries value, by distribution channel, 2004-2005 (CAD m nominal prices) 91
Table 95: Canada Cakes & pastries expenditure per head, 2000-2005 (CAD, nominal prices) 92
Table 96: Canada Cakes & pastries forecast expenditure per head, 2005-2010 (CAD, nominal prices) 92
Table 97: Canada Cakes & pastries expenditure per head, 2000-2005 (US$ nominal prices) 93
Table 98: Canada Cakes & pastries forecast expenditure per head, 2005-2010 (US$ nominal prices) 93
Table 99: Canada Cakes & pastries consumption per head, 2000-2005 (Kg) 94
Table 100: Canada Cakes & pastries forecast consumption per head, 2005-2010 (Kg) 94
Table 101: Canada Cakes & pastries value, by age group, 2005 95
Table 102: Canada Cakes & pastries value, by income group, 2005 95
Table 103: Canada Cakes & pastries value, by gender, 2005 96
Table 104: Canada Cakes & pastries value, by marital status, 2005 96
Table 105: Canada Cakes & pastries value, by size of household, 2005 96
Table 106: Canada Cakes & pastries value, by urban/rural residence, 2005 97
Table 107: Canada Cookies (sweet biscuits) value, 2000-2005 (CAD m, nominal prices) 98
Table 108: Canada Cookies (sweet biscuits) value forecast, 2005-2010 (CAD m, nominal prices) 99
Table 109: Canada Cookies (sweet biscuits) value, 2000-2005 (CAD m, 2005 prices) 101
Table 110: Canada Cookies (sweet biscuits) value forecast, 2005-2010 (CAD m, 2005 prices) 102
Table 111: Canada Cookies (sweet biscuits) value, 2000-2005 (US$ m nominal prices) 103
Table 112: Canada Cookies (sweet biscuits) value forecast, 2005-2010 (US$ m nominal prices) 104
Table 113: Canada Cookies (sweet biscuits) volume, 2000-2005 (Kg m) 106
Table 114: Canada Cookies (sweet biscuits) volume forecast, 2005-2010 (Kg m) 107
Table 115: Canada Cookies (sweet biscuits) brand share, by value, 2004-2005 (%) 110
Table 116: Canada Cookies (sweet biscuits) value, by brand, 2004-2005 (CAD m nominal prices) 110
Table 117: Canada Cookies (sweet biscuits) company share, by value, 2004-2005 (%) 111
Table 118: Canada Cookies (sweet biscuits) value, by company, 2004-2005 (CAD m nominal prices) 111
Table 119: Canada Cookies (sweet biscuits) distribution channels, by value, 2004-2005 (%) 112
Table 120: Canada Cookies (sweet biscuits) value, by distribution channel, 2004-2005 (CAD m nominal prices) 112
Table 121: Canada Cookies (sweet biscuits) expenditure per head, 2000-2005 (CAD, nominal prices) 113
Table 122: Canada Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (CAD, nominal prices) 114
Table 123: Canada Cookies (sweet biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 115
Table 124: Canada Cookies (sweet biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 116
Table 125: Canada Cookies (sweet biscuits) consumption per head, 2000-2005 (Kg) 117
Table 126: Canada Cookies (sweet biscuits) forecast consumption per head, 2005-2010 (Kg) 118
Table 127: Canada Cookies (sweet biscuits) value, by age group, 2005 119
Table 128: Canada Cookies (sweet biscuits) value, by income group, 2005 119
Table 129: Canada Cookies (sweet biscuits) value, by gender, 2005 120
Table 130: Canada Cookies (sweet biscuits) value, by marital status, 2005 120
Table 131: Canada Cookies (sweet biscuits) value, by size of household, 2005 120
Table 132: Canada Cookies (sweet biscuits) value, by urban/rural residence, 2005 121
Table 133: Canada Crackers (savory biscuits) value, 2000-2005 (CAD m, nominal prices) 122
Table 134: Canada Crackers (savory biscuits) value forecast, 2005-2010 (CAD m, nominal prices) 123
Table 135: Canada Crackers (savory biscuits) value, 2000-2005 (CAD m, 2005 prices) 125
Table 136: Canada Crackers (savory biscuits) value forecast, 2005-2010 (CAD m, 2005 prices) 125
Table 137: Canada Crackers (savory biscuits) value, 2000-2005 (US$ m nominal prices) 126
Table 138: Canada Crackers (savory biscuits) value forecast, 2005-2010 (US$ m nominal prices) 126
Table 139: Canada Crackers (savory biscuits) volume, 2000-2005 (Kg m) 128
Table 140: Canada Crackers (savory biscuits) volume forecast, 2005-2010 (Kg m) 128
Table 141: Canada Crackers (savory biscuits) brand share, by value, 2004-2005 (%) 131
Table 142: Canada Crackers (savory biscuits) value, by brand, 2004-2005 (CAD m nominal prices) 131
Table 143: Canada Crackers (savory biscuits) company share, by value, 2004-2005 (%) 132
Table 144: Canada Crackers (savory biscuits) value, by company, 2004-2005 (CAD m nominal prices) 132
Table 145: Canada Crackers (savory biscuits) distribution channels, by value, 2004-2005 (%) 133
Table 146: Canada Crackers (savory biscuits) value, by distribution channel, 2004-2005 (CAD m nominal prices) 133
Table 147: Canada Crackers (savory biscuits) expenditure per head, 2000-2005 (CAD, nominal prices) 134
Table 148: Canada Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (CAD, nominal prices) 134
Table 149: Canada Crackers (savory biscuits) expenditure per head, 2000-2005 (US$ nominal prices) 135
Table 150: Canada Crackers (savory biscuits) forecast expenditure per head, 2005-2010 (US$ nominal prices) 135
Table 151: Canada Crackers (savory biscuits) consumption per head, 2000-2005 (Kg) 136
Table 152: Canada Crackers (savory biscuits) forecast consumption per head, 2005-2010 (Kg) 136
Table 153: Canada Crackers (savory biscuits) value, by age group, 2005 137
Table 154: Canada Crackers (savory biscuits) value, by income group, 2005 137
Table 155: Canada Crackers (savory biscuits) value, by gender, 2005 138
Table 156: Canada Crackers (savory biscuits) value, by marital status, 2005 138
Table 157: Canada Crackers (savory biscuits) value, by size of household, 2005 138
Table 158: Canada Crackers (savory biscuits) value, by urban/rural residence, 2005 139
Table 159: Canada Morning goods value, 2000-2005 (CAD m, nominal prices) 140
Table 160: Canada Morning goods value forecast, 2005-2010 (CAD m, nominal prices) 140
Table 161: Canada Morning goods value, 2000-2005 (CAD m, 2005 prices) 142
Table 162: Canada Morning goods value forecast, 2005-2010 (CAD m, 2005 prices) 142
Table 163: Canada Morning goods value, 2000-2005 (US$ m nominal prices) 143
Table 164: Canada Morning goods value forecast, 2005-2010 (US$ m nominal prices) 143
Table 165: Canada Morning goods volume, 2000-2005 (Kg m) 145
Table 166: Canada Morning goods volume forecast, 2005-2010 (Kg m) 145
Table 167: Canada Morning goods brand share, by value, 2004-2005 (%) 148
Table 168: Canada Morning goods value, by brand, 2004-2005 (CAD m nominal prices) 148
Table 169: Canada Morning goods company share, by value, 2004-2005 (%) 149
Table 170: Canada Morning goods value, by company, 2004-2005 (CAD m nominal prices) 149
Table 171: Canada Morning goods distribution channels, by value, 2004-2005 (%) 150
Table 172: Canada Morning goods value, by distribution channel, 2004-2005 (CAD m nominal prices) 150
Table 173: Canada Morning goods expenditure per head, 2000-2005 (CAD, nominal prices) 151
Table 174: Canada Morning goods forecast expenditure per head, 2005-2010 (CAD, nominal prices) 151
Table 175: Canada Morning goods expenditure per head, 2000-2005 (US$ nominal prices) 152
Table 176: Canada Morning goods forecast expenditure per head, 2005-2010 (US$ nominal prices) 152
Table 177: Canada Morning goods consumption per head, 2000-2005 (Kg) 153
Table 178: Canada Morning goods forecast consumption per head, 2005-2010 (Kg) 153
Table 179: Canada Morning goods value, by age group, 2005 154
Table 180: Canada Morning goods value, by income group, 2005 154
Table 181: Canada Morning goods value, by gender, 2005 155
Table 182: Canada Morning goods value, by marital status, 2005 155
Table 183: Canada Morning goods value, by size of household, 2005 155
Table 184: Canada Morning goods value, by urban/rural residence, 2005 156
Table 185: Canada Key Facts 158
Table 186: Canada population, by age group, 2000-2005 (millions) 162
Table 187: Canada population forecast, by age group, 2005-2010 (millions) 163
Table 188: Canada population, by gender, 2000-2005 (millions) 163
Table 189: Canada population forecast, by gender, 2005-2010 (millions) 164
Table 190: Canada real GDP, 2000-2005 (C $ bn, 2005 prices) 164
Table 191: Canada real GDP forecast, 2005-2010 (C $ bn, 2005 prices) 164
Table 192: Canada nominal GDP, 2000-2005 (C $ bn, nominal prices) 165
Table 193: Canada nominal GDP forecast, 2005-2010 (C $ bn, nominal prices) 165
Table 194: Canada real GDP, 2000-2005 (US$ bn, 2005 prices) 165
Table 195: Canada real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 166
Table 196: Canada consumer price index, 2000-2005 (2000=100) 166
Table 197: Canada consumer price index, 2005-2010 (2000=100) 166
Table 198: Canada exchange rate, 2000-2005 167


LIST OF FIGURES
Figure 1: Canada Bakery & Cereals value & value forecast, 2000-2010 (CAD m, nominal prices) 27
Figure 2: Canada Bakery & Cereals category growth comparison, by value, 2000-2010 30
Figure 3: Canada Bakery & Cereals volume & volume forecast, 2000-2010 (Kg m) 33
Figure 4: Canada Bakery & Cereals category growth comparison, by volume, 2000-2010 34
Figure 5: Canada Bread & rolls value & value forecast, 2000-2010 (CAD m, nominal prices) 48
Figure 6: Canada Bread & rolls segment growth comparison, by value, 2000-2010 51
Figure 7: Canada Bread & rolls volume & volume forecast, 2000-2010 (Kg m) 53
Figure 8: Canada Bread & rolls category growth comparison, by volume, 2000-2010 54
Figure 9: Canada Breakfast cereals value & value forecast, 2000-2010 (CAD m, nominal prices) 65
Figure 10: Canada Breakfast cereals segment growth comparison, by value, 2000-2010 68
Figure 11: Canada Breakfast cereals volume & volume forecast, 2000-2010 (Kg m) 70
Figure 12: Canada Breakfast cereals category growth comparison, by volume, 2000-2010 71
Figure 13: Canada Cakes & pastries value & value forecast, 2000-2010 (CAD m, nominal prices) 82
Figure 14: Canada Cakes & pastries segment growth comparison, by value, 2000-2010 85
Figure 15: Canada Cakes & pastries volume & volume forecast, 2000-2010 (Kg m) 87
Figure 16: Canada Cakes & pastries category growth comparison, by volume, 2000-2010 88
Figure 17: Canada Cookies (sweet biscuits) value & value forecast, 2000-2010 (CAD m, nominal prices) 100
Figure 18: Canada Cookies (sweet biscuits) segment growth comparison, by value, 2000-2010 105
Figure 19: Canada Cookies (sweet biscuits) volume & volume forecast, 2000-2010 (Kg m) 108
Figure 20: Canada Cookies (sweet biscuits) category growth comparison, by volume, 2000-2010 109
Figure 21: Canada Crackers (savory biscuits) value & value forecast, 2000-2010 (CAD m, nominal prices) 124
Figure 22: Canada Crackers (savory biscuits) segment growth comparison, by value, 2000-2010 127
Figure 23: Canada Crackers (savory biscuits) volume & volume forecast, 2000-2010 (Kg m) 129
Figure 24: Canada Crackers (savory biscuits) category growth comparison, by volume, 2000-2010 130
Figure 25: Canada Morning goods value & value forecast, 2000-2010 (CAD m, nominal prices) 141
Figure 26: Canada Morning goods segment growth comparison, by value, 2000-2010 144
Figure 27: Canada Morning goods volume & volume forecast, 2000-2010 (Kg m) 146
Figure 28: Canada Morning goods category growth comparison, by volume, 2000-2010 147
Figure 29: Map of Canada 159
Figure 30: Annual data review process 169

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