The UK market for bakery products and baked goods including biscuits has decreased by 0.2% since 2000 to reach a value of £5.6 billion in 2001.
Between 1997 and 2001 the bakery products market has experienced a value increase of under 5%.
The market is mature and growth has been limited by a strong price competition and manufacturers have concentrated on a more diversified range of products generating higher margins.
Convenience and health were two of the main key market drivers.
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