• Baked Goods/Bakery Products: Market SizeThe French market for baked goods/bakery products is valued at €12.9 billion in 2003, reflecting growth of 1.7% on the previous year.

• Baked Goods/Bakery Products: Market SectorsBaked goods accounted for the largest share of the market, with an 80.2% value share in 2003, registering a value of €10.3 billion.

• Baked Goods/Bakery Products: Share of MarketFigures shown are for 2002 as 2003 data was unavailable at the time of writing.

• Baked Goods/Bakery Products: Marketing ActivityTraditional bakeries represent 67% of the value market in 2003, and thus advertising expenditures in baked goods remains limited.

• Baked Goods/Bakery Products: Corporate OverviewSales of bakery products remained dominated by artisanal products, even though their share declined slightly between 2001 and 2002.

• Baked Goods/Bakery Products: Brioche PasquierCompany turnover increased by 3.8% in 2003 to reach €497 million.

• Baked Goods/Bakery Products: Groupe Danone saDanone's turnover amounted to €13.6 billion in 2002, which represents a fall of 6.3% over the previous year.

• Baked Goods/Bakery Products: Bahlsen GroupBahlsen Group sales reached €551 million in 2002, up by 1.1% on the previous year.
Figures for 2003 were unavailable at the time of writing.

• Baked Goods/Bakery Products: Saveurs de FranceTurnover for the company was €179.2 million in 2003, up by 5.1% on the previous year.

• Baked Goods/Bakery Products: DistributionUnlike most other packaged foods sectors dominated by supermarkets and hypermarkets, bakeries, included in the "others" channel, remained the clear leader in distribution over the review period, with a value share of 64% in 2003.

• Baked Goods/Bakery Products: Consumer ProfilePer capita expenditure on bakery products amounted to €216.4 in 2003, an increase of 2% on 2002.

• Baked Goods/Bakery Products: Market ForecastsThe bakery products market is forecast to grow to more than €13.1 billion (more than US$14.9 billion) by 2007.

• Baked Goods/Bakery Products: Sector ForecastsBaked goods with a market share of 79.5% in 2003 will continue to be the largest player in the market, registering a value of Euro 10.4 million.