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Baby Food, Milk and Drinks Spain
Market Report, November 2005, 535  €


Description

About this reportThe market for commercial baby food in Spain is showing good growth, with sales up by 24% between 1999 and 2004 to reach an estimated €432 million.
Penetration remains relatively high and demand has been stimulated by an upturn in birth rates, the growing power of grocery multiples, larger numbers of working women, increasingly busy lifestyles, and a constant clamour for convenience.Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically.
Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
Rising birth rate leads to market growth
 
Ready-to-drink and stage-3 are the growth segments
 
Grocers have become the leading retail outlet for babyfoods
 
Well-known babyfood brands lead the Spanish market
 
New product development
 
Positive outlook for future growth
 
Market Drivers
 

 
Liberalisation of baby milk retailing
 
Child population is growing in Spain
 
Figure 1: Live births in Spain, 1993-2004
 
Figure 2: Live births by country, 1999-2003
 
Figure 3: Spanish baby population by age, 1994-2004
 
Figure 4: Trends in Spanish child population, by age, 1999-2003
 
Women delaying child-rearing
 
Figure 5: Trends in adult female population in Spain, by age, 1999-2003
 
Trend towards smaller households
 
Figure 6: Average number of Spanish households, by demographic characteristics, 1998-2001
 
Working women demand convenience
 
Figure 7: Women in employment in Spain, 1998-2003
 
Figure 8: Women as % of working population, by country, 2003
 
Premium ranges
 
Figure 9: Trends in Spanish PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Market Size and Trends
 
Figure 10: Spanish retail value sales of baby milks, food and drinks, at current and constant prices, 1999-2004
 
Liberalisation of baby milk distribution led to huge growth in grocery offering
 
Sales by sector
 
Figure 11: Spanish retail value sales of baby milks, food and drinks, by type, 2001-04
 
Market Segmentation
 
Milks
 
Figure 12: Spanish retail value sales of baby milks, at current and constant prices, 1999-2004
 
Figure 13: Spanish retail value sales of baby milks, by type, 2001-04
 
Figure 14: Spanish retail value sales of baby milk, by format, 2001-04
 
Baby food and drinks
 
Baby meals in jars
 
Figure 15: Spanish retail value sales of baby meals in jars, at current and constant prices, 1999-2004
 
Figure 16: Spanish retail value sales of baby meals, by type, 2001-04
 
Cereals
 
Figure 17: Spanish retail value sales of baby cereals, at current and constant prices, 1999-2004
 
Figure 18: Spanish retail value sales of baby cereals, by type, 2001-04
 
Juices
 
Figure 19: Spanish retail value sales of baby juices, at current and constant prices, 1999-2004
 
Other baby food
 
Figure 20: Spanish retail value sales of other baby food, at current and constant prices, 1999-2004
 
Distribution
 
Liberalisation of baby milks distribution
 
Figure 21: Spanish retail value sales of baby food, by outlet type, 2001-04
 
Figure 22: Spanish retail value sales of baby food, by sector and outlet type, 2004
 
Figure 23: Number of food retail outlets in Spain, 1999-2001
 
Figure 24: Major food, drink & tobacco retailers in Spain, by number of outlets, 2002/03
 
The Supply Structure
 
Production and trade
 
Figure 25: Spanish imports of baby milks and food, at producers’ prices, 1999-2003
 
Figure 26: Spanish exports of infant food, at producers’ prices, 1999-2003
 
Manufacturers’ shares
 
Figure 27: Manufacturers’ retail value shares in baby milks, food and drinks*, 2001-04
 
Milks
 
Figure 28: Manufacturers’ retail value shares in leche infantil, 2001-04
 
Figure 29: Manufacturers’ retail value shares in leche de crecimiento, 2001-04
 
Baby foods and drinks
 
Figure 30: Manufacturers’ retail value shares in baby meals, 2001-04
 
Figure 31: Manufacturers’ retail value shares in baby cereals, 2001-04
 
Companies and brands
 
Nestlé España
 
Hero España
 
Royal Numico NV
 
Laboratorios Ordesa
 
Laboratorios Alter
 
Puleva Foods
 
Other suppliers
 
New Product Development
 
Baby milks
 
Baby meals
 
Juices
 
New product launches 2004
 
The Consumer
 

 
Pan-European overview of baby food use
 
All users
 
Figure 32: Use of baby foods and baby milk, by country, 2004
 
Use by parents/carers of under 2-year-olds
 
Figure 33: Use of baby foods and baby milk, by country, 2004
 
Figure 34: Use of baby foods and baby milk, by country, 2004
 
Use of baby food and milk in Spain
 
Frequency of using – all
 
Figure 35: Frequency of using baby foods, by demographic sub-group, 2004
 
Parents/guardians with children under 2 years of age
 
Figure 36: penetration and frequency of using baby foods, parents/guardians with children aged under 2, by demographic sub-group, 2004
 
Figure 37: Penetration and frequency of using baby foods, by age of child, 2004
 
Preferred type of baby food
 
Figure 38: Types of packaging preferred, by baby food users, 2004
 
Attitudes towards food among baby food and milk users
 
Figure 39: Importance of children’s preference, by use of baby foods and baby milk, 2004
 
Figure 40: Attitudes towards brands and purchasing decisions, by use of baby foods and baby milk, 2004
 
Figure 41: Attitudes towards food content, by use of baby foods and baby milk, 2004
 
Figure 42: Attitudes towards time and convenience when cooking, by use of baby foods and baby milk, 2004
 
Figure 43: Attitudes towards cost of food, by use of baby foods and baby milk, 2004
 
Figure 44: Attitudes towards media usage, by use of baby foods and baby milk, 2004
 
Figure 45: Attitudes towards food and purchasing, by baby food users, by country, 2004
 
Prospects
 
Good economic prospects help maintain consumer spend
 
Baby food to benefit from rising birth rate
 
Figure 46: Forecast child population in Spain, 2004-09
 
Figure 47: Projections of child population, by country, 2003-07
 
Follow-on foods will be a growth segment
 
Forecast
 
Births to slow
 
Figure 48: Forecast for retail value sales of baby milk, food and drinks in Spain, at current prices, 2004-09
 
Growth to become more sparing
 
Figure 49: Forecast for retail value sales of baby milk, food and drinks in Spain, at 2004 prices, 2004-09
 
Up and down
 
Socio-economic influences
 

 

 
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