About this reportGiven the extremely low birth rate, the baby food market is small in Germany, but on the other hand, the few babies that there are tend to get very well treated, so the opportunity for trading-up is high.
After years of decline, 2004 is forecast to bring about a reverse in fortunes, as parents feed their infants baby foods, especially milks, longer.
Convenience is also an important selling point.
Self-service druggists control the market, as they have done best in winning consumer trust.Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically.
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