Baby Food, Milk and Drinks France

Your Market Research Library

France: 0 810 810 847
Int. : +33 437 37 16 37

Your Market Research starts at Allbizreport !
Order here all your market reports, company profiles, country analysis, competitive intelligence ... upon any industries and countries :
20.000 market research, 5.000 company profiles, 150 industry monitor

Search a Market Research





	Advanced Search

Search a Company Profile

Home

Baby Food, Milk and Drinks France
Market Report, December 2005, 535 €

Description

About this reportRetail sales of commercial baby food in France now exceed 900 million Euros and growth remains vigorous, despite a falling birth rate and less than ideal economic circumstances.
Baby food has become a key strategic grocery market, driven by intense marketing and NPD from the two major players, who enjoy what is virtually a duopoly on sales.Growth can be attributed to successful marketing at adults and exploitation of trends observable in other mainstream food markets.
Standard products are being replaced by ever more specific lines, persuading consumers that they now need three different products where one would have served in times past.
Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution, advertising spend and sales forecasts.Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.“Baby Food, Milk and Drinks in France” is part of “Baby Food, Milk and Drinks in Europe”, a Consumer Goods Intelligence title.
Should you wish to order more than one market report from with the title, please call the Mintel Information Team to discuss potential multiple-purchase discounts.

Sommaire

Contents

Introduction

Definitions

Abbreviations

Executive Summary

Largest of the five review markets

Baby meals are the largest sector

Extending the age range for baby milks

Grocery multiples lead retail sales of baby foods

Two multinationals dominate

Highest penetration of the review countries

Healthy future

Market Drivers

Time pressure increases demand for convenience foods

Declining consumer base

Figure 1: Birth rate, by country, 1999-2003

Figure 2: French child population, 0-14 years, 1999-2003

Trend towards later motherhood

Figure 3: Trends in French employment, 1998-2003

Figure 4: Trends in number of households in France, by size, 1999-2003

Affordability

Market Size and Trends

Figure 5: French retail value sales of baby milks, food and drinks, at current and constant prices, 1999-2004

Declining birth rate slows growth of baby food, but trend remains upward

Parents demand nutritional reassurance

Sales by sector

Figure 6: French retail value sales of baby milks, food and drinks, by type, 2001-04

Market Segmentation

Baby meals

Figure 7: French retail value sales of baby meals, at current and constant prices, 1999-2004

Suppliers looking to extend the age range for prepared baby meals

Parents choose prepared meals for convenience

Baby meals sales by type

Figure 8: French retail value sales of baby meals, by type, 2001-04

Baby milks

Figure 9: French retail value sales of baby milks, at current and constant prices, 1999-2004

Figure 10: French retail value sales of baby milks, by type, 2001-04

Junior milks are helping to extend the baby milks sector

Baby cereals

Figure 11: French retail value sales of baby cereals, at current and constant prices, 1999-2004

Baby drinks

Figure 12: French retail value sales of baby drinks, at current and constant prices, 1999-2004

Other baby food

Figure 13: French retail value sales of other baby food, at current and constant prices, 1999-2004

Distribution

Deregulation of distribution has led to rise of grocery multiples

Figure 14: French retail value sales of baby milks, food and drinks, by outlet type, 2001-04

Figure 15: French retail value sales of baby milks, food and drinks, by sector and outlet type, 2004

Trading base

Figure 16: Number of French retail outlets, 1998-2002

Figure 17: Major French retailers of daily goods, by number of outlets, 2002/03

The Supply Structure

Production and trade

Figure 18: French imports of baby milks and food, at producers’ prices, 1999-2003

Figure 19: French exports of baby milks and food, at producers’ prices, 1999-2003

Manufacturers’ shares

Figure 20: Manufacturers’ value shares in the French baby milks, food and drinks, 2001-04

Baby meals

Figure 21: Manufacturers’ value shares in French baby meals, 2001-04

Baby milks

Figure 22: Manufacturers’ value shares in French baby milks, 2001-04

Baby cereals

Figure 23: Manufacturers’ value shares in French baby cereals, 2001-04

Baby drinks

Figure 24: Manufacturers’ value shares in French baby drinks, 2001-04

Companies and brands

Blédina (Danone)

Nestlé

Numico

Other companies

New Product Development

Suppliers extending the age range for baby foods

Offering convenience to busy parents

Different meals catering for specific meal occasions

New product launches 2004

The Consumer

Pan-European overview of baby food use

All users

Figure 25: Use of baby foods and baby milk, by country, 2004

Use by parents/guardians of under two-year-olds

Figure 26: Use of baby foods and baby milk, by country, 2004

Figure 27: Use of baby food and milks, by country, 2004

Use of baby food and milk in France

Trends in usage

Figure 28: Trends in usage of baby foods and baby milk, 2002-04

Figure 29: Trends in use of baby food, by country, 2002-04

Frequency of using baby foods – all users

Figure 30: Frequency of using baby foods, by gender and age, 2004

Figure 31: Frequency of using baby foods, by income and working status and by presence of children and household size, 2004

Parents/guardians with children under 2 years of age

Figure 32: Frequency of using baby foods, parents and guardians of children aged under 2, by gender and age, 2004

Figure 33: Frequency of using baby foods, by income and working status and household size, 2004

Figure 34: Penetration and frequency of using baby foods, by age of child, 2004

Preferred type of baby food

Figure 35: Types of baby food preferred, by baby food users, 2002-04

Attitudes towards food among baby food and milk users

Figure 36: Importance of children’s preference, by use of baby foods and baby milk, 2004

Figure 37: Attitudes towards brands and purchasing decisions, by use of baby foods and baby milk, 2004

Figure 38: Attitudes towards food content, by use of baby foods and baby milk, 2004

Figure 39: Attitudes towards time and convenience when cooking, by use of baby foods and baby milk, 2004

Figure 40: Attitudes towards cost of food, by use of baby foods and baby milk, 2004

Figure 41: Attitudes towards media usage, by use of baby foods and baby milk, 2004

Figure 42: Attitudes towards food and purchasing, by baby food users and by country, 2004

Prospects

Baby food less affected by a downturn in the economy

Declining birth rate, but extension of the age group for baby milks and foods will compensate

Making it easier to feed baby out of home

‘Home-cooked’ values appeal to busy parents

Ready-to-eat to invigorate the cereals sector

Healthy options

Forecast

Growth despite falling birth rate

Figure 43: Forecast for French retail value sales of baby milk, food and drinks, at current prices, 2004-09

Soon to pass €1 billion

Milk to become the largest sector

Meals to improve further

Mixed fortunes for other sectors

Figure 44: Forecast for French retail value sales of baby milk, food and drinks, at 2004 prices, 2004-09

Affluence plays a role