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Baby Drinks in Turkey to 2011
Market Report, November 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Baby Drinks in Turkey.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 2 categories: Infant Formula and Baby JuiceProvides market value, volume, expenditure and consumption data by market, segment and subsegmentIncludes company and brand share data by categoriesHighlightsThe market for Baby Drinks in Turkey increased between 2001-2006, growing at an average annual rate of 0.9%.The leading company in the market in 2006 was Novartis AG.
The second-largest player was HiPP UK Ltd with Hero in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Baby Drinks marketsUnderstand consumers' consumption and expenditure patternsUnderstand the future direction of the market with reliable historical data and full five year forecasting

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 24
Expenditure & consumption per capita 27
Chapter 4 LEADING COMPANY PROFILES 30
Novartis AG 30
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011 33
Value Analysis, US$ 2001-2006 35
Value Analysis, US$ 2006-2011 35
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011 38
Company and Brand Share Analysis 41
Expenditure & consumption per capita 44
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 56
Expenditure & consumption per capita 58
Chapter 7 COUNTRY COMPARISON 61
Value 61
Volume 66
Market Share 71
Chapter 8 NEW PRODUCT DEVELOPMENT 72
Product launches over time 72
Recent product launches 74
Chapter 9 TURKEY SOCIOECONOMIC PROFILE 75
Country Overview 75
Key Facts 76
Political Overview 77
Turkey Economic Overview 78
Chapter 10 TURKEY MACROECONOMIC PROFILE 79
Macroeconomic Indicators 79
Chapter 11 RESEARCH METHODOLOGY 85
Methodology overview 85
Secondary research 86
Market modelling 87
Primary research 88
Data finalisation 88
Ongoing research 89
Chapter 12 APPENDIX 90
Future readings 90
How to contact experts in your industry 90


LIST OF FIGURES
Figure 1: Turkey Baby Drinks value & value forecast, 2001-2011 (TRL m, nominal prices) 17
Figure 2: Turkey Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Turkey Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Turkey Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Turkey Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Turkey Infant Formula value & value forecast, 2001-2011 (TRL m, nominal prices) 34
Figure 7: Turkey Infant Formula category growth comparison, by value, 2001-2011 36
Figure 8: Turkey Infant Formula volume & volume forecast, 2001-2011 (Kg m) 39
Figure 9: Turkey Infant Formula category growth comparison, by volume, 2001-2011 40
Figure 10: Turkey Infant Formula company share, by value, 2005-2006 (%) 42
Figure 11: Turkey Baby Juice value & value forecast, 2001-2011 (TRL m, nominal prices) 49
Figure 12: Turkey Baby Juice category growth comparison, by value, 2001-2011 51
Figure 13: Turkey Baby Juice volume & volume forecast, 2001-2011 (Liters m) 54
Figure 14: Turkey Baby Juice category growth comparison, by volume, 2001-2011 55
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 62
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 65
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 67
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 70
Figure 19: Map of Turkey 76
Figure 20: Annual data review process 86


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Turkey Baby Drinks value, 2001-2006 (TRL m, nominal prices) 15
Table 3: Turkey Baby Drinks value forecast, 2006-2011 (TRL m, nominal prices) 16
Table 4: Turkey Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Turkey Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Turkey Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Turkey Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Turkey Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Turkey Baby Drinks value, by brand 2005-2006 (TRL m nominal prices) 24
Table 10: Turkey Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Turkey Baby Drinks value, by company, 2005-2006 (TRL m nominal prices) 26
Table 12: Turkey Baby Drinks expenditure per capita, 2001-2006 (TRL, nominal prices) 27
Table 13: Turkey Baby Drinks forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 27
Table 14: Turkey Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Turkey Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Turkey Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Turkey Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Novartis AG Key Facts 30
Table 19: Turkey Infant Formula value, 2001-2006 (TRL m, nominal prices) 32
Table 20: Turkey Infant Formula value forecast, 2006-2011 (TRL m, nominal prices) 33
Table 21: Turkey Infant Formula value, 2001-2006 (US$ m nominal prices) 35
Table 22: Turkey Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 35
Table 23: Turkey Infant Formula volume, 2001-2006 (Kg m) 37
Table 24: Turkey Infant Formula volume forecast, 2006-2011 (Kg m) 38
Table 25: Turkey Infant Formula brand share, by value, 2005-2006 (%) 41
Table 26: Turkey Infant Formula value, by brand 2005-2006 (TRL m nominal prices) 41
Table 27: Turkey Infant Formula company share by value, 2005-2006 (%) 43
Table 28: Turkey Infant Formula value, by company, 2005-2006 (TRL m nominal prices) 43
Table 29: Turkey Infant Formula expenditure per capita, 2001-2006 (TRL, nominal prices) 44
Table 30: Turkey Infant Formula forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 44
Table 31: Turkey Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 45
Table 32: Turkey Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 45
Table 33: Turkey Infant Formula consumption per capita, 2001-2006 (Kg) 46
Table 34: Turkey Infant Formula forecast consumption per capita, 2006-2011 (Kg) 46
Table 35: Turkey Baby Juice value, 2001-2006 (TRL m, nominal prices) 47
Table 36: Turkey Baby Juice value forecast, 2006-2011 (TRL m, nominal prices) 48
Table 37: Turkey Baby Juice value, 2001-2006 (US$ m nominal prices) 50
Table 38: Turkey Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 50
Table 39: Turkey Baby Juice volume, 2001-2006 (Liters m) 52
Table 40: Turkey Baby Juice volume forecast, 2006-2011 (Liters m) 53
Table 41: Turkey Baby Juice brand share, by value, 2005-2006 (%) 56
Table 42: Turkey Baby Juice value, by brand 2005-2006 (TRL m nominal prices) 56
Table 43: Turkey Baby Juice company share by value, 2005-2006 (%) 57
Table 44: Turkey Baby Juice value, by company, 2005-2006 (TRL m nominal prices) 57
Table 45: Turkey Baby Juice expenditure per capita, 2001-2006 (TRL, nominal prices) 58
Table 46: Turkey Baby Juice forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 58
Table 47: Turkey Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 48: Turkey Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 49: Turkey Baby Juice consumption per capita, 2001-2006 (Liters) 60
Table 50: Turkey Baby Juice forecast consumption per capita, 2006-2011 (Liters) 60
Table 51: Global Baby Drinks market value, 2006 61
Table 52: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 64
Table 53: Global Baby Drinks market volume, 2006 66
Table 54: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 69
Table 55: Leading players - Top 5 countries 71
Table 56: Turkey Baby drinks new product launches (reports) and SKUs, by company, 2006 72
Table 57: Turkey Baby drinks new product launches (reports), by flavor and fragrances, 2006 72
Table 58: Turkey Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 73
Table 59: Turkey Baby drinks new product launches (reports), by Package tags or Claims, 2006 73
Table 60: Turkey Baby drinks new product launches (reports) 74
Table 61: Turkey Key Facts 76
Table 62: Turkey population, by age group, 2000-2005 (millions) 79
Table 63: Turkey population forecast, by age group, 2005-2010 (millions) 80
Table 64: Turkey population, by gender, 2000-2005 (millions) 80
Table 65: Turkey population forecast, by gender, 2005-2010 (millions) 81
Table 66: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 81
Table 67: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 82
Table 68: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 82
Table 69: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 83
Table 70: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 83
Table 71: Turkey consumer price index, 2000-2005 (2000=100) 84
Table 72: Turkey consumer price index, 2005-2010 (2000=100) 84
Table 73: Turkey exchange rate, 2000-2005 84

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