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Baby Drinks in Morocco to 2011
Market Report, November 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Baby Drinks in Morocco.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 2 categories: Infant Formula and Baby JuiceProvides market value, volume, expenditure and consumption data by market, segment and subsegmentIncludes company and brand share data by categoriesHighlightsThe market for Baby Drinks in Morocco increased between 2001-2006, growing at an average annual rate of 2.5%.The leading company in the market in 2006 was Royal Numico N.V..
The second-largest player was Nestle S.A.
with H.J.
Heinz Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Baby Drinks marketsUnderstand consumers' consumption and expenditure patternsUnderstand the future direction of the market with reliable historical data and full five year forecasting

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Chapter 2 INTRODUCTION 4
What is this report about? 4
How to use this report 4
Market Definition 5
Chapter 3 MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 14
Value Analysis, US$ 2001-2006 16
Value Analysis, US$ 2006-2011 16
Volume Analysis, 2001-2006 17
Volume Analysis, 2006-2011 18
Company and Brand Share Analysis 20
Expenditure & consumption per capita 23
Chapter 4 LEADING COMPANY PROFILES 26
Royal Numico N.V. 26
Nestle S.A. 28
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 31
Value Analysis, 2001-2006 31
Value Analysis, 2006-2011 32
Value Analysis, US$ 2001-2006 34
Value Analysis, US$ 2006-2011 34
Volume Analysis, 2001-2006 36
Volume Analysis, 2006-2011 37
Company and Brand Share Analysis 39
Expenditure & consumption per capita 42
Chapter 6 COUNTRY COMPARISON 45
Value 45
Volume 50
Market Share 55
Chapter 7 MOROCCO SOCIOECONOMIC PROFILE 56
Country Overview 56
Key Facts 57
Political Overview 59
Morocco Economic Overview 60
Chapter 8 MOROCCO MACROECONOMIC PROFILE 61
Macroeconomic Indicators 61
Chapter 9 RESEARCH METHODOLOGY 68
Methodology overview 68
Secondary research 69
Market modelling 70
Primary research 71
Data finalisation 71
Ongoing research 72
Chapter 10 APPENDIX 73
Future readings 73
How to contact experts in your industry 73


LIST OF FIGURES
Figure 1: Morocco Baby Drinks value & value forecast, 2001-2011 (MAD m, nominal prices) 15
Figure 2: Morocco Baby Drinks volume & volume forecast, 2001-2011 (Kg m) 19
Figure 3: Morocco Baby Drinks company share, by value, 2005-2006 (%) 21
Figure 4: Morocco Infant Formula value & value forecast, 2001-2011 (MAD m, nominal prices) 33
Figure 5: Morocco Infant Formula category growth comparison, by value, 2001-2011 35
Figure 6: Morocco Infant Formula volume & volume forecast, 2001-2011 (Kg m) 38
Figure 7: Morocco Infant Formula category growth comparison, by volume, 2001-2011 38
Figure 8: Morocco Infant Formula company share, by value, 2005-2006 (%) 40
Figure 9: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 46
Figure 10: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 49
Figure 11: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 51
Figure 12: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 54
Figure 13: Map of Morocco 58
Figure 14: Annual data review process 69


LIST OF TABLES
Table 1: Baby Drinks category definitions 6
Table 2: Morocco Baby Drinks value, 2001-2006 (MAD m, nominal prices) 13
Table 3: Morocco Baby Drinks value forecast, 2006-2011 (MAD m, nominal prices) 14
Table 4: Morocco Baby Drinks value, 2001-2006 (US$ m nominal prices) 16
Table 5: Morocco Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 16
Table 6: Morocco Baby Drinks volume, 2001-2006 (Kg m) 17
Table 7: Morocco Baby Drinks volume forecast, 2006-2011 (Kg m) 18
Table 8: Morocco Baby Drinks brand share, by value, 2005-2006 (%) 20
Table 9: Morocco Baby Drinks value, by brand 2005-2006 (MAD m nominal prices) 20
Table 10: Morocco Baby Drinks company share by value, 2005-2006 (%) 22
Table 11: Morocco Baby Drinks value, by company, 2005-2006 (MAD m nominal prices) 22
Table 12: Morocco Baby Drinks expenditure per capita, 2001-2006 (MAD, nominal prices) 23
Table 13: Morocco Baby Drinks forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 23
Table 14: Morocco Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 24
Table 15: Morocco Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 24
Table 16: Morocco Baby Drinks consumption per capita, 2001-2006 (Kg) 25
Table 17: Morocco Baby Drinks forecast consumption per capita, 2006-2011 (Kg) 25
Table 18: Royal Numico N.V Key Facts 26
Table 19: Nestle S.A.Key Facts 28
Table 20: Morocco Infant Formula value, 2001-2006 (MAD m, nominal prices) 31
Table 21: Morocco Infant Formula value forecast, 2006-2011 (MAD m, nominal prices) 32
Table 22: Morocco Infant Formula value, 2001-2006 (US$ m nominal prices) 34
Table 23: Morocco Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 34
Table 24: Morocco Infant Formula volume, 2001-2006 (Kg m) 36
Table 25: Morocco Infant Formula volume forecast, 2006-2011 (Kg m) 37
Table 26: Morocco Infant Formula brand share, by value, 2005-2006 (%) 39
Table 27: Morocco Infant Formula value, by brand 2005-2006 (MAD m nominal prices) 39
Table 28: Morocco Infant Formula company share by value, 2005-2006 (%) 41
Table 29: Morocco Infant Formula value, by company, 2005-2006 (MAD m nominal prices) 41
Table 30: Morocco Infant Formula expenditure per capita, 2001-2006 (MAD, nominal prices) 42
Table 31: Morocco Infant Formula forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 42
Table 32: Morocco Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 43
Table 33: Morocco Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
Table 34: Morocco Infant Formula consumption per capita, 2001-2006 (Kg) 44
Table 35: Morocco Infant Formula forecast consumption per capita, 2006-2011 (Kg) 44
Table 36: Global Baby Drinks market value, 2006 45
Table 37: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 48
Table 38: Global Baby Drinks market volume, 2006 50
Table 39: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 53
Table 40: Leading players - Top 5 countries 55
Table 41: Morocco Key Facts 57
Table 42: Morocco population, by age group, 2000-2005 (millions) 61
Table 43: Morocco population forecast, by age group, 2005-2010 (millions) 62
Table 44: Morocco population, by gender, 2000-2005 (millions) 62
Table 45: Morocco population forecast, by gender, 2005-2010 (millions) 63
Table 46: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 63
Table 47: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 64
Table 48: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 64
Table 49: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 65
Table 50: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 65
Table 51: Morocco consumer price index, 2000-2005 (2000=100) 66
Table 52: Morocco consumer price index, 2005-2010 (2000=100) 66
Table 53: Morocco exchange rate, 2000-2005 67

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