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BT Vision: the hybrid approach
Market Report, April 2007, 600  €


Description

The hybrid digital terrestrial TV (DTT) and on-demand IPTV offering launched by BT in December 2006 distinguishes BT’s television offer from those of most of its peers around the world.
We believe the approach is a good one, given the competitive market conditions BT faces, and the relative success of DTT in the UK.

Sommaire
 
Table of contents

Ovum view

The BT Vision offer

BT’s motivations

Positioning and target market

The competitive environment
BT’s target market

Pricing strategy

Content strategy

The current offer
Extending the content offer

Future plans

Table of figures

Figure 1 Home set up for BT Vision
Figure 2 BT’s content sourcing
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