The automotive benchmarking consists of a combination of reports and analysis : Innov'Alert : weekly report on innovative and strategic online automotive marketing and communications actions Month in Review: summary of online activity, including table of ad banner campaigns in Europe and list of newly launched websites in automotive industryIndustry Analyses: focus on carmaker internet strategies for special topics (ex.
commercial vehicles,….)Website Features Tables (to be released)Information Help-line on carmakers online activity The different documents are sent by email to our clients and are also available on a dedicated website (password protected access).Innov'Alert Each week a report (in HTML) called Innov'Alert is sent by e-mail to all Benchmark subscribers.
The report includes: - descriptions and critiques of innovative and strategy-revealing changes found on carmaker websites (34 brands in 9 markets) - descriptions and critiques of innovative and widespread online advertising campaigns with visual examples of the campaign (34 brands in 8 markets) - summaries of press articles concerning other major actors in the online automotive industry and online industry news and figures (9 markets) The e-mailed version, sent on Mondays, is a compiled version of the report which is then archived on individual reports by country, brand, and subject (ex, used vehicles, B2B,...) to be viewed on our website on Tuesdays.
Monthly Report Each month three reports (in Word & Excel) are sent by e-mail to subscribers and are made available for download (in PDF) on our website: - Month in Review: by country & subject, overview of the month's online activity with table of ad banner campaigns by brand, list of newly launched websites and advanced interactive website tools - Industry Analyses: analyses of special topics of interest in the online automotive industry (ex., Owner's sections), focus on brands or countries not regularly monitored in the Benchmark, trends analyses,...
- Website Features Tables: comparative table of innovative and strategy-revealing website features (to be released)Additional Services : Phone Help-line - For quick information retrieval on «;who does what;online;» through direct contact with Cospirit Research analysts - Help-line available in 3 languages, for carmakers subsidiaries and agencies across Europe (French, English, German) - Included in subscription : 2 hours phone inquiry monthly