IntroductionHigher education institutions are adopting CRM rapidly.
However, as institutions often require specific functionality and these requirements are prone to vary across geographic regions, it is important for vendors to assess the status of CRM in this market in order to determine whether investing in the development of a higher education-specific solution is warranted.ScopeRecommends how CRM vendors should interact with higher education institutions to increase their success in the market Identifies strategies vendors should use to assess the market opportunity for specific international markets Offers insight into how the CRM competitive landscape varies across geographic regions and is likely to change over timeHighlightsStakeholders from across the institution benefit from using CRM.
Geography strongly influences the rate of CRM adoption amongst institutions.
The global higher education market supports a diverse array of CRM vendors.Reasons to PurchaseGain insight into which higher education markets offer the most opportunity for CRM vendors Identify strategies that will increase revenue from the education market Understand how higher education markets vary on a geographic basis