Even with Japan’s economic woes, e-commerce revenues in the Asia-Pacific region are expected to explode—rising from $76.8 billion at year-end 2001 to $338.5 billion by the end of 2004.
Attention International Marketers, Retailers and Business Professionals: Asia-Pacific E-Commerce: B2B & B2C offers marketers, retailers and business decision-makers a thorough analysis of the demographic characteristics, usage patterns and category preferences of online shoppers in the Asia-Pacific region as well as comprehensive details about the ways and degrees to which businesses in the region are using the internet to streamline both internal processes and external operations.
B2B Growth Outpaces B2C Many businesses in the Asia-Pacific region see e-commerce as an inevitable part of their future.
Over the past several years, they have continued to develop their e-commerce networks, in spite of the global economic slowdown and uncertainties in Japan, the region’s commerce leader.
With Asia-Pacific companies narrowing the e-business gap with their counterparts in other parts of the world, eMarketer projects that business-to-business (B2B) e-commerce revenues will grow to exceed $300 billion in the Asia-Pacific region by 2004.
Business-to-consumer (B2C) activity in the Asia-Pacific region is modest in comparison to the transactions taking place directly between enterprises and through online marketplaces.
Nonetheless, eMarketer estimates that B2C revenues grew to $8.2 billion by the end of 2001, with that figure expected to nearly double by the end of this year.
Even as revenues increase, though, the region’s share of total worldwide B2C sales will hover below 10%.
Get Business Intelligence from All Around the World Drawing on aggregated research data from government and international statistical agencies as well as dozens of global and regional research firms, Asia-Pacific E-Commerce: B2B & B2C provides a comprehensive overview of e-business and online retailing in the Asia-Pacific region, with a focus on eight countries eMarketer considers “core” to the region’s internet markets.
The report provides easily accessible answers to the following key questions: - What is the level of e-business development in Asia-Pacific companies? - To what extent are they participating in online marketplaces? - What are the demographic characteristics of online shoppers in the Asia-Pacific region? - What retail categories are most popular among Asia-Pacific internet users?The report analyzes where and how much corporations of varying sizes, from large firms to small enterprises, are investing in e-business solutions.
It examines the prospects for online trading exchanges in Asia-Pacific, and the extent to which businesses are currently transacting with buyers and sellers through internet-based channels.
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The Asia-Pacific E-Commerce report is the second part of eMarketer’s ongoing coverage of the region.