The report sums up the development of the global and Chinese beverage industries in 2004.
Through accurate data and full elaboration, it reveals the structure and competition pattern of China's beverage industry from various angles.
Meanwhile, it makes a comprehensive evaluation of the operation strategies and competitiveness of key enterprises in the industry.
The report especially points out the following: In 2004, China's beverage industry continued to maintain a growth momentum, achieving a steady rise in both output and sales revenues.
East China and Southeast China accounted for over 70% of the total beverage output in the country.
Competition among the top 10 beverage makers intensified, but no one is poised to shake Wahaha' s No.1 position in the Chinese market in the near term.
Mergers and acquisitions in the industry served the purpose of industry integration.
Among the market segments, there was a small growth of China's soda drinks market.
In the overall beverage market, soda drinks saw its market share fall under 30%.
This is mainly because consumers have pursued more and better taste, nutritional values and higher utility value in recent years, resulting in a notable increase in the market shares of beverage like tea and fruit juice.
China's solid drinks market is mainly monopolized by foreign brands.
Solid drink products will continue to diversify.
There is still a very low degree of concentration in the drinking water market.
Meanwhile, brand concentration is also low.
The market is still in a state of perfect competition.
Based on an in-depth analysis of major factors affecting the development of China's beverage industry from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the industry.
It also provides pertinent development strategies and recommendations.