China's DVD market will grow steadily in the next few years, but the revolution of product structure and the change of competition structure lurk behind the surface of the steady market growth.
Since HD-DVD player entered market and underwent successive sharp drops of prices, the market shares of such products increased rapidly, and the sale price of ordinary DVD players was lowered, which induced low profits, and made the ordinary DVD players quit the market.
As incomes increase and needs diversify, demands for portable DVD and DVD-ROM products will increase significantly in the next few years.
According to the data for forecasting the market, the compounded annual growth rates (GAGR) of China's portable DVD and DVD-ROM will reach 49.7% in the next five years.Report highlights1.
China's DVD market enters a new round of replacement period, and revolutionary product and technological innovation become the main issues for market development;2.
Powerful vendors with great brands lead the market and many small vendors gradually withdraw from the market;3.
High patent fees restrict China's product exportation and new technical standards decide the market future;4.
Products are mainly concentrated in Class I and II markets, but the Class III market, where there is less penetration, needs to be developed.