Your Market Research Library
 

Ask For A FREE Membership Here !
 


Your Market Research starts at Allbizreport !
Order here all your market reports, company profiles, country analysis, competitive intelligence ... upon any industries and countries :
20.000 market research, 5.000 company profiles, 150 industry monitor

   
  
   
   
   Advanced Search     

   
  
   
  
   
   


Home

Anheuser-Busch case study: launching low carbohydrate alcoholic drinks
Company Profile, June 2005, 236  €


Description

IntroductionThis report on Anheuser Busch forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.Reasons to PurchaseGain insight into the methods used by important industry players to give them a competitive edgeIdentify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market


Sommaire
 
TABLE OF CONTENTS
 
ABOUT DATAMONITOR 2
 
WHAT IS THIS REPORT ABOUT? 3
 
INTRODUCTION 6
 
CASE STUDY 7
 
First low-carbohydrate beer in the US 7
 
UK launch – natural progression 8
 
New product development – Anheuser-Busch low carb products 9
 
CONCLUSIONS 14
 
RESEARCH METHODOLOGY 15
 
RELATED RESEARCH 16
 

 
LIST OF FIGURES
 
Figure 1: Michelob Ultra Light Beer - Low Carbohydrate – US launch 9
 
Figure 2: Michelob Ultra Light Beer - Low Carbohydrate - UK launch 10
 
Figure 3: Michelob Beer – Ultra (new packaging) 11
 
Figure 4: Bacardi Silver Low Carb Premium Malt Beverage - Black Cherry 12
 
Figure 5: ``Doc's`` Malt Beverage - Hard Lemon 13
 

 
[ Home ] [ Contact ] [ Site Map ]
© UBIQUICK SARL tous droits réservés