IntroductionThis report provides insight on bank attitudes to sub-prime lending in Europe, along with how these markets are changing and where the opportunities lie for lenders.ScopeAnalyses factors that are inhibiting growth in some markets and studies some of the particularly attractive emerging sub-prime markets in detail Profiles some of the major specialists in Europe Uses Datamonitor's European Branch Manager Survey 2006, consisting of 500 interviews with branch managers across Europe Measures mainstream banks' attitudes to sub-prime lendingHighlightsFollowing on from the launch of sub-prime lending in the US, the UK sub-prime mortgage market began to develop in the mid-1990s The UK sub-prime mortgage market has since expanded significantly, and now offers a wide variety of choices, including different repayment options, interest rates, and payment holidays.
Ireland is fast becoming a more competitive sub-prime lending market, with a number of lenders (and UK lenders) in the market, including CitiFinancial, HFC Bank, Start Mortgages, and GE Money.
Moreover, investment banks are entering the market, as well as the announcements that some mainstream lenders will also become involved.
The development of sub-prime lending is linked to a competitive and often times a saturated mainstream lending market, yet there are a number of other factors that also have to be weighed into the equation.
A country needs to have a large enough sub-prime population, the right regulatory climate, enough credit information available, among others.Reasons to PurchasePlan your strategy knowing what other competitors are doing Understand the intricacies of each sub-prime lending market in Western Europe and the degree to which each can be tapped into Identify current best practice in the industry, and what other steps lenders are likely to take