IntroductionIt includes the drivers behind and barriers to growth of alternative investments amongst high net worth customers across Europe and the expectations for hedge funds or fund of hedge funds, capital protected and structured products, private equity / venture capital investments and property investments.ScopeDraws on an extensive B2B study of asset managers across Europe to offer a unique perspective on property fund investmentsCustomer segment includes high net worthsCountries studied are France, Germany, Italy, Spain and UKIssues discussed include distribution, future expectations, key success factors, barriers to growth and attitudes towards new investment vehiclesHighlightsAlternative investments are well suited to high net worth investors according to 90% of European asset managers agree.
Overall, 53% agree to some extent, whereas 37% agree even more strongly.
Of the remaining 10% that disagreed, no one strongly disagreed as to the suitability of these products to HNW investorsAcross Europe, the single most important driver of the popularity in alternative investments is the search for diversification.
68.0% of European asset managers surveyed see this as the most important reason why wealthy clients are demanding the products.As a customer group, HNW clients are and will continue to be the most important customer group for hedge funds.
41% of asset managers stated that HNW clients are their biggest customer group for these products today (as opposed to mass market or institutional clients), and their importance as a customer group is set to increase.Reasons to PurchaseGain a unique picture of the market for property fund investments in Europe based on the views of Europe's premier asset managersUnderstand the key success factors required to succeed in the market for alternative investmentsAssess the potential for future growth in specific country/customer pairings based on the views of local asset managers themselves